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Kiska Brand Bajega: The success story of world’s leading social media brand Facebook

Facebook, Israel

On this week’s series of ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition, Aditya features Silicon Valley’s top tech giant and the world’s leading social media brand — Facebook.

It is a global brand that is reaching Indian consumers like no other and bringing the world closer with its supreme in-app features and innovations. Its local marketing campaigns in India like ‘MoreTogether’ have truly impacted the lives of several big and small businesses.

Watch the success story of Facebook India with its VP & MD Ajit Mohan.

Watch the video for more.

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Kiska Brand Bajega: Here’s the success story of India’s most iconic soft drink brand ‘Rasna’

On the new series of ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition, Aditya uncovers the story of India’s most iconic soft drink concentrate brand, a brand with a golden legacy that spread love to billions of families, making them truly a household name.

Rasna’s marketing campaigns like “I Love You Rasna”, “Rasna Girl” and “Life Mein Rasna Milaofy” became their brand identifies and with their affordable pricing strategy soon made them a mass brand that struck the perfect cord with all kinds of consumers.

Watch the success story of Rasna with Chairman & MD Piruz Khambatta.

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Kiska Brand Bajega: Here’s the success story of automobile brand MG Motor India

MG Hector

On the new series of ‘Kiska Brand Bajega – industry titan Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition Aditya gets the story of an automobile brand that slam-dunk other brands internationally. After enjoying its global success, it finally entered the competitive Indian auto market with a bang.

In 2019, they introduced India’s first internet car as its first car launch and soon went with the road less travelled by launching an electric SUV within just 3 years of its entrance. The company is currently riding high on its innovation and technology as its strategy to stay ahead of the race of the auto industry. Watch the success story of MG Motors India with president & MD Rajeev Chaba.

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Kiska Brand Bajega: Here’s a look at the healthy journey of Kellogg

On the new series ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition, Aditya uncovers the powerhouse brand – Kellogg with its MD for India & South Asia, Mohit Anand.

Kellogg has been around for over 25 years on the Indian shores and has dominated a large portion of the Indian breakfast cereal market.

This brand’s journey is a bonafide example of leaders and marketers to never give up despite the odds and have proved that with the right marketing strategy and messaging one can have its own bite of success even in the most challenging market.

For entire interview, watch the video.

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Kiska Brand Bajega: Here’s the success story of fantasy sports brand Mobile Premier League

On the new series of ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition, Aditya gets the story of a brand that defines sports as an anytime, anywhere activity. Within just two and a half years of operation, it has taken fantasy sports by storm and is on the verge of becoming the next unicorn startup of the country.

With the biggest sporting name like Virat Kohli as their brand ambassador and being the official kit sponsors of the Indian cricket team, they have played all the right cards to rise as the category favourites.

Watch the success story of Mobile Premier League with co-founder & CEO Sai Srinivas.

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Kiska Brand Bajega: Unfolding the journey of India’s top smartphone brand Xiaomi

In the new series of ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In the latest edition, Aditya unfolds the journey of India’s top smartphone brand Xiaomi with Manu Kumar Jain, Vice President of Xiaomi and Managing Director of Mi India.

Jain talks about Xiaomi’s rise as India’s top smartphone brand with a maximum market share in just six years of its entry into the market.

Watch this video for more…

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Kiska Brand Bajega: Here’s a look at the colourful journey of Asian Paints

Asian Paints

On the new series of ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition Aditya uncovers the brand journey of India’s largest and Asia’s third largest paint corporation – Asian Paints with its MD & CEO Amit Syngle.

The homegrown brand with its roots from the time of independence to painting the world with its golden legacy and to becoming a brand synonymous with colours. The brand also stood out in the minds of consumers with its engaging marketing activities like with its famous character Gattu or be it popular campaigns like “Merawala Blue” and “Har Ghar Kucch Kehta Hain” that touched the hearts of consumers with its genius story telling.

Watch video to know more.

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Kiska Brand Bajega: Here’s the success story of Spotify India

Spotify musics, Spotify artists

Lights, camera and the new normal, the pandemic has boxed us all inside our homes and life has certainly taken a backseat for the longest time.

However, marketing and content remained to play on the front foot with the new rules imposed by the unprecedented virus. Thus, we witnessed a humungous rise on the digital platforms.

On this new series of ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition, Aditya spoke to Amarjit Singh Batra, managing director of Spotify India.

Watch video for more.

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Kiska Brand Bajega: Hitting it with the vice-captain of Team India, Rohit Sharma

On CNBC-TV18’s special show Kiska Brand Bajega, watch the success story of a cricketer who singlehanded demolished bowling attacks across the world, and that is why he is rightly called ‘The Hitman’.

Take a look at the journey of the Arjuna Award winner, captain of Mumbai Indians, vice-captain Team India, destroyer-in-chief of opposition – big and small, the one and only Rohit Sharma.

For entire interview, watch the video.