Actor turned author, Twinkle Khanna throws light on why she endorses a particular brand and the reasons for being Kohler’s brand ambassador.
Here’s why Twinkle Khanna chose to be Kohler’s Brand Ambassador
Igor Liskovest of Google discusses what is driving customer purchases
The number of smart phone devices are increasing and with that we see an increase in the number of searches and questions about the products that a consumer wants to buy. Hence the whole purchase journey of a consumer is also getting complex.
Igor Liskovets, Google’s director of online to offline and call solutions, outlines this consumer journey and also shares how Google is helping consumers navigate this journey.
“People are asking on the internet lot of questions around their purchases like what should I do. What should I buy?” Liskovets said.
Can brands stand to benefit from live events in a digital era?
Jasper Donat, co-founder and CEO of Branded Ltd, speaks about how do brands stand to benefit from live events in this era of digital.
Branded Ltd is a live media company that produces events such as the YouTube FanFest.
VIP bets big on upcoming holiday season
VIP industries is gearing up for the upcoming holiday season with the launch ad campaigns for its brands Carlton, Caprese and Aristocrat.
All three went live in April. Each of these ads have their own distinguished storyline which resonate with the unique identities that the respective brand stands for. Sudip Ghose, the newly appointed CEO of VIP Industries spoke about these campaigns.
Here’s why beverage brand 7UP is ‘Going back to Cool’
This summer, beverage brand 7 UP is all set to take consumers on a trip down memory lane with its new campaign, 7 UP Back to Cool.
This drink presents consumers with a blast from the past, with the launch of six vintage designs. The limited-edition packaging is celebrating the spirit and soul of six different decades in history, starting from the 1950s and running through the 2000s.
Inspired by the people, culture and aesthetic of a particular decade, the new bottles reinstate 7 UP’s philosophy that there’s nothing better than being your true individual self. What made the brand come up with this unique idea?
Gaurav Verma, Director, flavours marketing at PepsiCo India, explains the unique idea behind this new make over
Storyboard looks at trust building by brands; impact of block chain technology
Rob Norman, Director, Zeotap is of the view that trust is becoming increasingly important but it is also incredibly undermined. In a conversation with CNBC-TV18’s Anant Rangaswami he talks about how trust is very hard to earn hence the future of branding is going to be very bright.
He also throws more light on how brands can build trust in a world that is so democratised yet corrupted.
Last year, Mindshare announced its intention to place its business unit FAST (Future Adaptive Specialist Team) at the heart of its business as part of an ongoing transformation programme and appointed Gowthaman Ragothaman as the Global Chief Strategy Officer. Storyboard talks to Gowthaman or G’man about many things including data, measurement and the future impact of block chain technology.
Storyboard: IPL fever to hit the country again starting April 7
Nothing unites India like cricket does, especially an event such as the Indian Premier League (IPL). With Vivo IPL all set to begin this April, Storyboard gets you an insight into what is in store for this year’s IPL and how eventful this event is going to be for brands onboard.
Storyboard: In conversation with Matt Brocklehurst
On CNBC-TV18’s special show Storyboard, watch the interview of Matt Brocklehurst Programmatic & Platforms – Market Lead, Google Asia Pacific who spoke about the programmatic landscape in India.
Storyboard also caught up with David Shing, Global Digital Prophet, OATH and spoke to him about why digital really requires a prophet.
Watch videos for more….
What differentiates WPP Stream from a conference
This week on Storyboard, on the side-lines of the recently held WPP Steam in Jaipur, Storyboard caught up with the host of the event Scott Spirit, Chief Digital Officer at WPP and spoke to him about what his organisation stands to achieve from an event such as this. Also watch Anant Rangaswami caught up with CVL Srinivas, Country Manager of WPP India & CEO of GroupM South Asia to gather his opinion on this year’s WPP Stream.
On this week’s Noticeboard, Lenovo is telling parents #GiftThemDreams as children across the country are prepping for exams.
Watch videos for more.