KraftHeinz India recently appointed former cricketer Sourav Ganguly as a brand ambassador for their brand, Complan, that promised helping us excel in Maths while we were growing up.
Storyboard caught up with the cricketer to find out how he chooses brands and why he chose to become a Complan Boy.
Star India introduced Star Reimagine Awards this year, an award show that will recognize creativity, and innovation in the use of integrated media in advertising campaigns aired during the VIVO IPL 2018 on Star India Network and Hotstar.
Advertising legend Sir John Hegarty and Piyush Pandey, acclaimed filmmaker Raju Hirani, marketing veteran Vibha Rishi, Digital evangelist Rahul Welde, and ad-man V Sunil were the members of the jury for these awards.
Over 300 campaigns by 120 brands were vying for the awards and these campaigns are the ones that were aired during the entirety of VIVO IPL 2018 until Friday May 25 on Hotstar and Star India Network. Storyboard caught up with the jury for their views on the award show.
KFC is changing their communication strategy in India and introducing their iconic figure Colonel Sanders to the Indian consumer. Storyboard visits Malaysia to get an exclusive behind-the-scenes for KFC’s new campaign.
Netcore and CNBC-TV18 Martech Marathon 12×25 puts together a day long understanding of changes in marketing caused by technology.
The event will see 25 speakers speaking 12 minutes each on the use of technology by brands.
Storyboard’s Anant Rangaswami caught up with Amin Lakhani, president- client leadership at Mindshare India and Veerchand Bothra, chief entrepreneur & evangelist of Netcore Solutions to get a glimpse of what the event might entail.
In the lead up to the Netcore Martech Marathon 12X25, CNBC-TV18 speaks to a few marketers who use tech in their marketing efforts in today’s complex world.
Storyboard’s Anant Rangaswami caught up with Anindya Ghose, Heinz Riehl Chair Professor of Business and director of Masters of Science in Business Analytics program, NYU Stern on the sidelines of ZEE Melt on the problems that marketer’s face and the key focus areas for them.
The recently held Kyoorius Awards saw Ogilvy & Mather emerge as the biggest winner of the night. The agency took home a total of 27 Blue Elephants and 2 Black Elephants.
One of the top winning campaigns for O&M during the night was Vodafone India’s Sakhi campaign and the Reliance General Insurance’s Holi Not Hooliganism campaign. Both these campaigns also helped the agency win one Black Elephant each.
Early Man Film was the second most awarded agency. They won One Black and Six Blue Elephants for their ‘The Story of Kaveri’ initiative.
The highpoint of the event was when The Master of Creativity award was presented to Amitabh Bachchan for his immeasurable contribution to advertising communication, reports Ankita Saxena.
Storyboard speaks to Ajit Mohan, chief executive officer of Hotstar and Parimal Pandya, vice president, media division, Asia Pacific and Japan of Akamai Technologies about the success of IPL on Hotstar.
Storyboard speaks to Ali Harris Shere, vice president, marketing, Britannia about how the new campaign for Britannia Marie Gold is encouraging women to be entrepreneurial.
In the lead up to Netcore, CNBC-TV18 Martech Marathon 12×25, we talk to marketers who use tech in their marketing efforts and Kotak Securities is one such brand.
Kotak Securities has launched ‘Free Intraday Trading’, a facility that allows investors or traders to do intra-day trading without paying any brokerage per trade.
Investors can do intra-day trades across cash and future and options (F&O) segments at an annual subscription of Rs 999. Along with this unique offering, they have also launched a new campaign.
Storyboard’s Anant Rangaswami caught up with Jaimit Doshi, EVP- Head Marketing at Kotak Securities to find out what is this initiative and the corresponding campaign all about.
The much celebrated Brooke Bond Red Label 6-Pack Band is back in its second avatar as the ‘Isspecial band’, this time featuring six talented specially-abled teenagers in six videos with one celebrity in each.
In 2016, Brooke Bond Red Label’s unique initiative the 6-Pack Band featuring six transgenders not only won hearts across the country, but also brought home the coveted Grand Prix in the Glass Lion category at Cannes Lions.
This year, the first song of the new series titled ‘Jhakkad Pakkad Dance’ was launched last month on the occasion of World Autism Day and has already received a few million views on YouTube. It features six teens between the ages of 13 to 18 with special needs, but incredible music skills, drive and passion. Director-producer Karan Johar, who feels deeply for the cause, joined the bandwagon, with a voice-over for the first video.
Storyboard’s Anant Rangaswami spoke to Shiva Krishnamurthy, General Manager – Brooke Bond Red Label at Hindustan Unilever and Amin Lakhani, President – Client Leadership at Mindshare India to find out what is the kind of impact that Brooke Bond Red Label is expecting from this initiative.