Category: Advertising

Shah Rukh Khan, Akshay Kumar, Ajay Devgn issued notice in gutka ad case: Allahabad HC told

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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The central government, responding to a contempt petition, informed the Lucknow bench of the Allahabad Court that it has issued notices to actors Akshay Kumar, Shahrukh Khan, and Ajay Devgn in connection with advertisements they do for gutka companies.

The Centre’s counsel informed the High Court on Friday that the same issue was also being heard by the Supreme Court, and as such, the instant petition should be dismissed.

After hearing the submission, the bench fixed the hearing for May 9, 2024.

A bench of Justice Rajesh Singh Chauhan had earlier directed the central government to decide the representation of the petitioner, who had originally contended that action should be taken against the actors and dignitaries who were given high-profile awards but were advertising for gutka companies.

The representation was made to the government on October 22 but no action was taken in the matter, the petitioner argued.

Thereafter, hearing the contempt petition, the high court had issued notice to the Cabinet Secretary of the central government.

On Friday, Deputy Solicitor General SB Pandey informed the High Court that the Centre had issued show cause notices to Akshay Kumar, Shah Rukh Khan, and Ajay Devgn.

The court was also informed that Amitabh Bachchan had sent a legal notice to a gutka company, which was showing his advertisement despite the fact that he had already cancelled his contract with it.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

India transforming from trend-jacker to torchbearer in consumer tech and adtech space, says expert

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Abhay Singhal, one of the co-founders of InMobi, holds the perspective that India is making a significant shift from being a follower of trends to becoming a leader in the realms of consumer technology and advertising technology. During an interview with CNBC-TV18, Singhal emphasised that the future of India’s adtech industry looks incredibly promising.

“Advertising is a very secular industry. It is the need of the hour of every brand to reach the consumer and it is also the easiest way for any B2C company to make money. So adtech has a very bright future. However one thing which is very unique about India specifically is we are starting to come to our own, we are no longer just the trend-jackers, we are actually becoming torchbearers and picking up our own stuff and saying these are the solutions that we are going to bring in the advertising sector,” Singhal said.

Back in 2011, InMobi achieved the distinction of becoming India’s first unicorn. Subsequently, in 2020, its subsidiary, Glance, earned this title by securing a substantial investment of $145 million from tech giant Google and investment firm Mithril Capital.

Delving into the realm of Artificial Intelligence (AI), Singhal highlighted that InMobi’s overarching goal is to enhance the aesthetic quality of advertising, a feat that is unattainable without placing AI at the core of their efforts. He underlined that AI isn’t merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms.

Furthermore, Piyush Shah, another co-founder of the InMobi Group, as well as the President & COO of Glance, along with Vasuta Agarwal, Chief Business Officer of Consumer Platform Advertising at InMobi, engaged in a conversation about the transformative forces reshaping the landscape of media and consumer technology. They also elaborated on their strategic approach to unlocking the next phase of growth within the intricate and demanding adtech arena.

Watch video for entire conversation.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

The rise of Connected TVs and its impact on advertising in India

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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The Indian audience now enjoys a plethora of entertainment options, revolutionising the way content is consumed in the country. Thanks to technology and digitisation, on-demand videos are readily available in the comfort of their homes. The combination of affordable internet and high-quality content has enticed many consumers to switch from traditional cable subscriptions to Smart Televisions or Connected TVs (CTVs). While linear TV remains prevalent, the growing buzz around Smart Televisions with OTT platforms has also made connected TV a significant platform for advertisers.

In a special edition of Storyboard18, CNBC-TV18 interviewed industry experts to understand how connected TV is shaping the media and advertising landscape. Pranav Bakshi, Head of Video Strategy & Partnerships at Network18; Jai Lala, CEO of Zenith; Amol Dighe, CEO of Investments & New Business at Madison Media; Shashank Srivastava, Senior Executive Officer of Marketing & Sales at Maruti Suzuki India; and Mohit Joshi, CEO of India at Havas Media Group, delved into the topic.

Shashank Srivastava highlighted that Connected TVs offer advertisers precision targeting and are a cost-effective advertising medium. With CTVs, advertisers can effectively reach their target audience and engage them with tailored messages in the right context.

“The adoption of connected TVs is going to increase in India and that is the big opportunity for advertisers. Connected TVs allow advertisers to have precision targeting and is very cost effective,” Srivastava said.

Jai Lala attributed the rise in Connected TV market to the unique content available in India. However, he also pointed out that improvements in infrastructure, such as broadband connectivity and data expenses, especially in rural areas, are crucial to sustain the momentum of Connected TVs in the country.

For more details, watch the accompanying video.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Storyboard18 | Insights from Mondelez, Havas, and Kantar on changing landscape of advertising and marketing

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

Listen to the Article (6 Minutes)

During his recent visit to India, Mark Sinnock, who holds the position of Global Chief Strategy-Data and Innovation Officer at Havas Creative, offered crucial insights during an interview with Storyboard18’s Shibani Gharat. The discussion covered a range of compelling topics, including the evolving dynamics between advertisers and consumers, the challenges strategy professionals encounter while navigating an ever-changing world, the influence of CMOs prioritizing ROI and data on the role of planners, and the potential implications of the emergence of creative designations such as “Creative Strategist” on the significance of planning.

Storyboard18 was present at the prestigious Cannes Lions Festival of creativity, where they had the opportunity to interview influential figures from the advertising and marketing world. Among these individuals was Mie-Leng Wong, the Senior Vice President-Global Brands at Mondelez. During the interview, she shared insights into the significant trends that are currently impacting Mondelez’s marketing, commerce, and media strategies in the global food industry.

This week, Kantar published the 11th edition of its yearly Brand Footprint India report. The report assesses the most favoured FMCG brands for in-home and out of home consumption, using a metric called consumer reach points (CRPs). CRPs take into account the actual purchases made by consumers and how often these purchases occur within a year. Notably, this year’s report marks the first time that the most chosen brands are divided into separate lists for in-home and newly introduced out of home categories. K Ramakrishnan, MD-South Asia, Worldpanel Division at Kantar, provided further insights into the report’s findings.

For more details, watch the accompanying video

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow