Tag: Volkswagen Beetle

Final VW ‘Beetle’ model rolls off Mexican production line

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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German auto giant Volkswagen launched the final edition of its iconic “Beetle” car from its Mexican factory in Puebla on Wednesday.

The bug-shaped metallic blue sedan rolled off the production line in central Mexico to rapturous applause, the last of a model first manufactured in the late 1930s.

The last 65 models of the “Beetle Final Edition” will be sold in Mexico on the internet for a base price of 21,000, and can be reserved with a 1,000 payment.

Each vehicle includes a commemorative plaque on its left side, numbered from 1-65.

As well as metallic blue, it will be available in black, white and beige.

Dozens of factory workers had turned up from early morning to put the final touches on the car, which was unveiled after seven hours of work.

The employees wore bright yellow coats bearing the words: Thanks Beetle, as the unveiling proceeded in a festive atmosphere tinged with nostalgia for a car that has generated a loyal following like almost no other.

The vehicle’s history goes back to the Nazi era, having first been developed by Ferdinand Porsche with support from Adolf Hitler, who in 1937 formed the state-run Volkswagenwerk, or “The People’s Car Company.” After the war, the Allied countries eventually made Volkswagen a priority in an effort to revive the German auto industry.

The advertising agency Doyle Dane Bernbach in 1959 rechristened the car the “Beetle,” and began touting the vehicle’s small size as an advantage to consumers, according to the History Channel.

The car attained further popularity with the 1968 Disney movie “The Love Bug,” the story of a racing Volkswagen with a mind of its own.

Andy Warhol did prints featuring the car and a Beetle featured prominently on the cover of “Abbey Road,” the final album to be recorded by legendary British band the Beatles.

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Volkswagen to end iconic ‘Beetle’ cars in 2019

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

Listen to the Article (6 Minutes)

Volkswagen announced Thursday it would end production of its iconic “Beetle” cars in 2019 after adding a pair of final editions of the insect-inspired vehicles.

The curvy-topped sedans, which shook off Nazi origins to become a global auto phenomenon, are being sidelined as Volkswagen emphasizes electric cars and larger family-oriented vehicles.

But company officials, still trying to completely turn the page after 2015’s costly “dieselgate” scandal, opened the door to reviving the model at some point, alluding to the company’s 2017 decision to unveil a revamped Volkswagen Bus as a possible template.

“As we move to being a full-line, family-focused automaker in the US and ramp up our electrification strategy…there are no immediate plans to replace it,” Hinrich Woebcken, chief executive of Volkswagen Group of America said in a statement.

“But, I would also say, never say never,” he added.

“The loss of the Beetle after three generations, over nearly seven decades, will evoke a host of emotions from the Beetle’s many devoted fans,” Woebcken said.

Volkswagen plans to offer the two final edition models in both coupe and convertible styles. The cars will include nods to earlier versions and be priced at $23,045 and up, the company said.

The vehicle’s history goes back to the Nazi era, having first been developed by Ferdinand Porsche with support from Adolf Hitler, who in 1937 formed the state-run Volkswagenwerk, or “The People’s Car Company.” After the war, the Allied countries eventually made Volkswagen a priority in an effort to revive the German auto industry.

The sedans made their US debut in the 1950s, but sales were weak, in part owing to the company’s Nazi origins.

The advertising agency Doyle Dane Bernback in 1959 rechristened the car the “Beetle,” and began touting the vehicle’s small size as an advantage to consumers, according to the History Channel.

The car attained further popularity with the 1968 Disney movie “The Love Bug,” the story of a racing Volkswagen with a mind of its own.

Andy Warhol did prints featuring the car and a Beetle was also the most prominent car in the background of “Abbey Road,” the final Beatles album to be recorded.

US sales ceased in 1979, but the vehicle continued to be produced in Mexico and Brazil, according to Car and Driver. VW revived the “New Beetle” in the United States 1997.

But sales of the Beetle slipped 3.2 percent to 15,667 in 2017 in the United States, a fraction of the sales for the Jetta and Passat sedans.

At the Detroit Auto Show in January, the German automaker unveiled a revamped version of the Jetta and also touted the Atlas, a new mid-sized SUV.

VW continues to deal with fallout from the “dieselgate” scandal that broke in September 2015.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow