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Happiness index on the rise in urban India: Ipsos survey reveals a 76% happiness rate in April

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

From January to April 2024, overall happiness scores have been rising and stabilised in April 2024. Compared to the first quarter of 2023, citizens are happier in the first quarter of 2024.

The Ipsos IndiaBus Happiness Survey for April reveals that 76% of urban Indians claim to be happy. This sentiment is consistent across cities, demographics, and cohorts, with the exception of the south zone where only 55% express happiness.

The happiest groups, according to the survey, are citizens of tier 1 cities (87%), the west and north zones (84% each), tier 2 cities (79%), SEC B (79%), SEC A (78%), full-time homemakers (79%), and those aged 18-30 years (78%). Women (77%) were found to be happier than men (75%), and happiness scores were equal (76%) among those with low and high education levels.

Parijat Chakraborty, Group Service Line Leader, Public Affairs, Corporate Reputation, ESG and CSR at Ipsos, in a statement, said, “Over 70% of citizens claim to be happy, except those in the south zone. Their lower scores were largely due to their views on the world’s situation (31%) and the country’s situation (32%). They were also less happy with their economic and financial conditions (41%) and circle of friends (47%).”

The survey also explored various areas of citizens’ lives to measure their happiness levels. In April, respondents reported being happiest about their family (78%), health (74%), circle of friends (71%), employment or work (69%), colleagues or business partners (65%), the country’s situation (62%), economic or financial conditions (61%), neighbours (60%), and the world’s situation (58%).

Also Read: Meet Pragya Misra, OpenAI’s first employee in India

Chakraborty added, “Happiness is not just a state of mind; it depends on several factors like family, health, friends, work, financial conditions, stability in the country and the world, and neighbours. The most interesting fact was that tier 1 citizens were the happiest at 87%. Tier 1 cities are booming with jobs and have a lower cost of living, as they are developing and becoming economic hubs.”

From January to April 2024, overall happiness scores have been rising and stabilised in April 2024. Compared to the first quarter of 2023, citizens are happier in the first quarter of 2024.

“There is definitely an upturn in happiness in 2024 compared to 2023, especially around financial and economic conditions – 46% in 2023 to 61% in 2024. Happiness has surged across parameters, and happy citizens are good for the country’s progress,” added Chakraborty.

The Ipsos IndiaBus is a monthly, pan-India omnibus that uses a structured questionnaire and is conducted by Ipsos India on diverse topics among 2200+ respondents from SEC A, B, and C households. The survey covers adults of both genders from all four zones in the country and is conducted in metros, tier 1, tier 2, and tier 3 towns.

Also Read: India needs to double up and consider incentives for advanced R&D in semiconductors: Micron India MD

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
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nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

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How empowered communities can catapult transformation in rural India

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Success stories from across the subcontinent show that bringing about social transformation requires one to break the donor-recipient model and empower communities to act as agents of change, writes Zarina Screwvala from Swades Foundation, and Dalberg’s Shruti Goyal .

The journey of the now-legendary Self Employed Women’s Association (SEWA) began with an article in a local Gujarati newspaper in 1971. A group of handcart pullers and head loaders had approached the women’s wing of the Textile Labour Association, seeking an end to exploitative wage rates, and Ela Bhatt, who led the women’s wing at the time, wrote a scathing article, highlighting the workers’ grievances.

It provoked backlash from the employers, who wrote a counter article arguing that they were, in fact, paying fair wages. The workers, with help from the Textile Labour Association, reprinted the employers’ claims on small cards and distributed them in the market. The strategy proved effective enough for more women to come forward, leading to the creation of an association of women in the informal economy. Today, SEWA organises 2.5 million informal workers into self-run and self-maintained collectives across India.

Around the same time, more than 1,000 miles away, Prof. Yunus at Bangladesh’s Chittagong University, was in the midst of launching an action research project in a village called Jobra. He started extending loans to low-income households at small interest rates and no collateral, empowering borrowers to become entrepreneurs and pull themselves out of poverty.

The pilot of this small finance programme to help create village entrepreneurs was replicated across Bangladesh. It succeeded because of its highly-decentralised structure and stakeholder participation, with dedicated field cadres and internal monitoring processes. We now know this as the famous Grameen Bank, which caters to millions across the world. Yunus was eventually awarded the Nobel Peace Prize in 2006.

These movements have outlived their initial phase of success and continue to thrive today because they transcend the donor-recipient model and enable communities to take over. Based on these success stories and our experiences, we have learnt that there are four sure-footed measures to ensure community participation and ownership — tackling mental poverty; creating representative bodies; encouraging accountability; and ensuring holistic growth.

Addressing mental poverty:

Mental poverty is the lack of aspiration and the inability to dream of a better future. It runs deeper than material poverty and results from being generationally underserved. Overcoming mental poverty requires massive shifts in knowledge, attitude and behaviour. It starts with rekindling the community’s ability to dream and hope.

It involves acquainting communities with local role models and neighbourhood success stories to make the idea of change seem attainable, and training committed individuals to mobilise action on behalf of the village. This results in a strengthened resolve to take action and shape the development agenda, rather than being mere recipients of it.

Creating representative bodies:

Once communities regain the power to dream, they can be equipped with the tools to realise them. For instance, the Village Development Committee (VDC) model initiated in Maharashtra’s rural villages has been able to achieve this through a self-motivated community of volunteers. These volunteers are responsible for driving change, which helps each household identify challenges and motivates them to adopt programs. Each VDC is mandated to have 50% women, and representation from the youth and elderly to ensure fair representation of the community’s challenges. 

VDCs help ensure wholehearted participation from the community. For instance, when villagers in Payarewadi, a tribal hamlet in Nashik, were sceptical of making nominal monetary contributions towards the construction of a toilet, it was the VDC that convinced some willing families to come forward by promising them a refund if the word was not honoured. The eventual success of the program convinced the rest of the hamlet to adopt it and get started on the path of becoming open-defecation free. These committees or VDCs are instrumental in underpinning other programmatic support. 

An impact assessment of these interventions found that households from villages with VDCs underpinning other programs reported improved outcomes on multiple fronts like sanitation (by 27 percentage points), engagement with healthcare workers (23 pp), access to government schemes (34 pp), and school enrolments (6 pp), when compared to peers from villages without a VDC that also received programmatic support.

The Gujarat-based Foundation for Ecological Security has a similar approach, where village committees oversee matters relating to community forest rights, pastureland, and watershed development. Such committees are designed to embed checks into the very DNA of the local body, giving all members, including historically marginalised groups, a shot at decision-making. Capacity building programmes and robust monitoring and evaluation can ensure that these committees continue to adapt to evolving priorities.

Ensuring accountability:

Communities are more likely to invest in change if they feel a sense of responsibility and control over the development process. Monetary contribution is one way to ensure this. There are multiple examples of grassroots movements and associations that pool cash, land, and other resources, jointly manage and operate them, and split the profits equally. One of them is the Chakriya Vikas Pranali, a natural resource management system in parts of Jharkhand. The gains from the community management of land, water, and soil are split equally among landowners, labourers, and the future investment village fund, while 10% is spent on village welfare.

Another way is shram daan or contributing by way of physical work. By engaging beneficiaries in building infrastructure, residents are more likely to take ownership towards maintaining it. Several organisations mobilise communities to dig trenches and soak pits to help complement efforts in water conservation. Gram Vikas, for instance, engages rural communities  in watershed management activities they take up with them.

Building a holistic approach:

Finally, and perhaps most crucially, change makers must adopt a holistic, 360-degree view of the problem during intervention design and implementation. Development problems are interlinked to each other and cannot be solved in silos. There is after all, no silver bullet to poverty alleviation. In drought-prone areas, for instance, even thoroughly planned interventions to improve education or livelihood do not work because collecting water eats into a huge chunk of girls’ and women’s time. In such a case, improving water supply and quality is necessary for increasing school enrolment or women’s participation in the labour force.

Addressing these deep-rooted, underlying, challenges strike at the heart of the lives of underserved communities. It enables organisations to become partners as opposed to ‘givers’ and restores the power of transformation back with the community.

 — The authors; Zarina Screwvala, is Co-Founder of Swades Foundation, an NGO working for rural development, and Shruti Goyal, is Associate Partner at Dalberg, a social impact advisory firm. The views expressed are their personal.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
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Rural environment continues to remain volatile, says Colgate-Palmolive India

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Despite the overall volatility, Narasimhan pointed out a notable trend in the ₹20 segment, predominantly driven by rural India.

In an exclusive interview with CNBC-TV18, Prabha Narasimhan, MD and CEO of Colgate-Palmolive India, shed light on the current state of the rural environment, highlighting both challenges and pockets of growth.

“As far as rural India is concerned, it has been up and down; we are still not seeing a consistent recovery. We see a few green shoots, but nothing consistent that we can talk about, saying that this is a precursor to continued growth in rural India,” said Narasimhan, expressing caution about the unpredictable nature of the rural market.

“We are seeing pockets of better performance and pockets of not-so-good performance. So the jury is probably still out,” she added, emphasizing the mixed signals emanating from different regions.

Despite the overall volatility, Narasimhan pointed out a notable trend in the 20 segment, predominantly driven by rural India. “We are seeing tremendous momentum in the 20 segment, which is largely a rural India-driven segment. That segment continues to outpace the market and do well. That is one area that we are seeing strong performance,” she remarked, underscoring the resilience of this specific market segment.

Discussing the raw material environment, Narasimhan provided a positive outlook. “We are continuing to see a fairly benign cost environment, which we have observed over the last few months. Many of our major input ingredients remain quite benign and stable at that level,” she explained, offering some relief amidst the economic uncertainties.

Narasimhan also shared Colgate-Palmolive’s strategic focus on expanding oral health initiatives in the country. “We have a significant opportunity to grow oral health in this country. One of our key focuses is on the idea of night brushing or brushing twice a day, and a lot of effort, therefore, is going behind this sweet tooth campaign,” she revealed, outlining the company’s commitment to promoting better oral hygiene practices.

For more, watch the accompanying video

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
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Gujarat’s Dhordo gets UNWTO ‘best tourism village’ honour; PM Modi responds

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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The quintessential village of Dhordo in Gujarat has garnered international recognition after it secured a place on the list of the 54 best tourism villages announced by the World Tourism Organization (UNWTO), recently. Prime Minister Narendra Modi expressed his delight at the recognition of Dhordo as the “best tourism village”. He lauded the rich cultural …

The quintessential village of Dhordo in Gujarat has garnered international recognition after it secured a place on the list of the 54 best tourism villages announced by the World Tourism Organization (UNWTO), recently. Prime Minister Narendra Modi expressed his delight at the recognition of Dhordo as the “best tourism village”. He lauded the rich cultural heritage and natural beauty of the village and emphasised its potentials to attract visitors from around the world. Union Home Minister Amit Shah celebrated the achievement, acknowledging the PM efforts to transform the area into a world-class tourism site.

Dhordo recently hosted the inaugural Tourism Working Group Meeting of the G20, during India’s presidency of the influential group. The UNWTO’s Best Tourism Villages 2023 accolade is a tribute to villages leading the way in nurturing rural regions, preserving landscapes, upholding cultural diversity, safeguarding local values, and celebrating culinary traditions.

Launched in 2021, the Best Tourism Villages by UNWTO initiative is a vital component of the UNWTO’s Tourism for Rural Development programme to promote sustainable tourism practices. In its third edition, the UNWTO’s initiative selected 54 villages from diverse regions out of nearly 260 applications.

Also read: Punjab village gets on rural tourism map, thanks to efforts made by 5 sisters

The announcement was made during the UNWTO General Assembly held in Samarkand, Uzbekistan, from October 16 to 20. The initiative recognises villages that have harnessed tourism as a catalyst for their development and well-being. Apart from Dhordo, other villages that achieved recognition include Barrancas in Chile, Biei in Japan, Cantavieja in Spain, Dahshour in Egypt, Dongbaek in the Republic of Korea, Douma in Lebanon, Ericeira in Portugal, and Filandia in Colombia, as per the statement. Furthermore, villages newly participating in the Upgrade Program this year include Asuka in Japan, Baos de Montemayor in Spain, Bilebante in Indonesia, Civita di Bagnoregio in Italy, El Cisne in Ecuador, and Iza in Colombia, among others.

The villages are evaluated across nine key areas, including cultural and natural resources, the promotion and conservation of cultural resources, economic, social, and environmental sustainability, and tourism development.

The Best Tourism Villages by UNWTO recognises exceptional rural tourism destinations that boast accredited cultural and natural assets, a strong commitment to preserving community-based values, and a clear dedication to innovation and sustainability across economic, social, and environmental dimensions.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Rural India adding ‘super rich’ faster than urban, study shows

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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The growth of such households in villages was 14.2 percent compared to 10.6 percent in cities.Super rich households will swell further to 9.1 million by 2031, aided by faster growth in rural areas, showed the study by the think tank which polled more than 40,000 people in 25 states.

India will see a five-fold increase in its ‘super rich’ families by the turn of the decade and a large chunk of the growth will come from rural areas — home to the nation’s poorest, according to a study.

The number of super rich households, those earning more than 20 million rupees ($243,230) a year, almost doubled to 1.8 million in five years to 2021, showed a report released Wednesday by People’s Research on India’s Consumer Economy and India’s Citizen Environment, or PRICE. The growth of such households in villages was 14.2 percent compared to 10.6 percent in cities.

Super rich households will swell further to 9.1 million by 2031, aided by faster growth in rural areas, showed the study by the think tank which polled more than 40,000 people in 25 states.

Income distribution in Rural and Urban areas
All rich classes seen growing faster in rural areas
Consuming Class Income class (in 1,000 Rs ) Rural Annual growth Urban Annual growth
Destitutes <125 -1.60% 7.30%
Aspirers 125-500 0.4 1.1
Seekers 500-1500 6.2 3.5
Strivers 1500-3000 7.3 5.8
Near Rich 3000-5000 8.5 6.7
Clear Rich 5000-10000 10.5 8.9
Sheer Rich 10000-20000 12 9.4
Super Rich >200000 14.2 10.6
Source: People’s Research on India’s Consumer Economy and India’s Citizen Environment

“People are increasingly engaged in commercial agriculture businesses as well as non-agriculture activities in rural areas,” said Rajesh Shukla, chief executive officer of the organization and the author of the report. “Entrepreneurs are flooding into rural areas, creating jobs and small businesses that drive the economy.”

Global wealth managers and foreign banks are expanding in India as the nation becomes home to a rising number of millionaires. Oxfam International estimates India minted 70 new millionaires each day between 2018 and 2022, putting spotlight on the nation as multinationals look to tap a growing consumer market.

Along with a burgeoning middle class which is spending on luxury cars and foreign holidays, Asia’s third-largest economy is also seeing a rapid rise of billionaires such as Gautam Adani. While this underscores the growth potential of the the country, it also highlights the rising inequality in the nation.
The survey also found that the country’s middle class population of 432 million — earning between $6,000 and $36,000 annually — is the fastest-expanding category, and is predicted to reach 715 million by 2031. The “destitute” class, with income less than $1,520, will shrink by more than half to 79 million by that time.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Rise of middle-income households in rural India outpaces urban growth | Deloitte India Report

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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In an interview with CNBC-TV18, Anand Ramanathan, Partner and Consumer Industry Leader-Consulting at Deloitte India shared insights from its new report highlighting the rapid growth of middle-income households in rural India.

Rural India is experiencing a remarkable surge in the number of middle-income households, transforming the economic landscape of the country. This growth is driven by a combination of factors, including rising income levels, growing discretionary spending, shifting online preferences, omnichannel customer experiences, the emergence of new channels, and robust payment and logistics infrastructure.

In an interview with CNBC-TV18, Anand Ramanathan, Partner and Consumer Industry Leader-Consulting at Deloitte India shared insights from its new report highlighting the rapid growth of middle-income households in rural India.

According to the report, middle-income households in rural India are experiencing remarkable growth rates, far surpassing their urban counterparts. This upward trajectory suggests a shifting economic landscape, with rural areas becoming crucial contributors to India’s expanding middle class.

Also Read | ‘Digital revolution spurs growth opportunities in rural India, outperforming urban landscape in banking’

Ramanathan emphasised that players with a strong presence in tier-II and III cities are well-positioned to benefit from this demographic shift. As rural areas become increasingly significant markets, companies that have established themselves in these regions will enjoy a competitive advantage and witness substantial growth.

The report also predicts a shift in the contribution of different city tiers to India’s overall economic landscape. Going forward, tier-II and III cities are expected to contribute approximately 66 percent of the country’s growth, while tier-I cities will account for the remaining 33 percent. This projection underscores the rising prominence of smaller cities and towns in India’s economic narrative.

Also Read | Microsoft Build 2023: How Jugalbandi, an AI-driven multilingual chatbot, helps rural India

Another significant finding highlighted in the report is the surge in interest in contactless shopping following the pandemic. The health and safety concerns brought on by the global health crisis have prompted a widespread shift in consumer behaviour.

As a result, contactless shopping methods, such as e-commerce and online transactions, have gained considerable popularity. The report suggests that this trend is likely to persist in the post-pandemic era, further propelling the growth of online retail in both urban and rural areas.

Also Read | PwC and CNBC-TV18 CEO Dialogues: Watch retail industry leaders talk about India’s growth

 

For more details, watch the accompanying video

Also, catch all the live updates on markets with CNBC-TV18.com’s blog

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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‘Digital revolution spurs growth opportunities in rural India, outperforming urban landscape in banking’

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

The key driving force behind this trend is the widespread adoption of digital technology, which has transformed the rural economy and opened up new avenues for progress.

In the realm of Indian banking, the growth opportunities in rural and semi-rural areas have become a topic of discussion, with experts highlighting the reasons behind this booming sector and comparing it to urban India’s financial landscape. The key driving force behind this trend is the widespread adoption of digital technology, which has transformed the rural economy and opened up new avenues for progress.

During the PWC CEO Dialogues, Govind Singh, MD & CEO of Utkarsh Small Finance Bank, revealed a significant development — 100 percent of new bank account openings in rural India are now being done digitally. “Which is not the case in places like Mumbai and Delhi,” he informed.

Singh shared that rural India has adopted the technology to the extent possible and believes technology can help bring the operational costs down, which is one of the biggest challenges of the rural economy.

This shift towards digital banking has been enthusiastically embraced by rural communities, leading to increased usage of digital payment systems like UPI and QR codes. Singh emphasised the immense impact this digital revolution is having on the overall Indian economy.

“Rural India has adopted the technology to the extent possible, and the type of UPI use, QR code use has so much increased right now so, that is going to make an immense impact on the Indian economy overall.”

Singh further highlighted the future trajectory of the financial industry in rural India, predicting that wealth management will surpass lending in terms of growth. This trend indicates a changing financial mindset and the emergence of a more prosperous rural middle class.

Singh also discussed the challenges faced by financial institutions when expanding into rural areas with sparse populations. The cost of distribution in large cities tends to be lower due to higher population density.

“In rural India, the population is thinly scattered, leading people to gravitate towards larger cities. Consequently, the cost of distributing goods and services tends to be lower in these urban areas. Moreover, when assessing the return on assets (ROA), microfinance and unsecured lending businesses in such cities demonstrate notably high figures.”

However, Singh emphasised that the cost of delivering banking services in remote areas, such as interior Mao, can be up to five to six times higher than in cities like Varanasi.

“It is worth noting that when discussing preferred destinations, people rarely choose to venture into the remote regions like Mao. In fact, the cost of delivering or distributing goods in Mao is nearly five to six times higher compared to Varanasi.”

To address this issue, Singh emphasised the importance of achieving complete digitalisation, which would significantly reduce distribution costs and improve accessibility for customers in rural areas.

The second aspect mentioned by Singh was the rise of self-entrepreneurs in both urban and rural regions. He observed a growing trend of individuals, particularly in semi-urban and interior areas, expressing a desire to start their own businesses and take risks.

“They possess a strong desire to engage in experimentation and take risks, and this phenomenon is not limited to just Mumbai or Delhi; I am referring to the phenomena that occur in the interior regions. I believe that such circumstances foster an environment conducive to growth through experimentation and enhance people’s capacity for risk-taking.”

Gayathri Parthasarathy, Partner and Leader of Financial Services at PwC India, another participant in the discussion, noted that digital transformation is not limited to banking alone but is prevalent across various sectors throughout the country.

“In terms of the innovations that is coming across in payments, whether it is UPI, UPI lite, or anything else that is happening from a fintech ecosystem, etc. all are leading to in terms of how the disruptive technologies can help the banks to further strengthen and grow.”

Additionally, speaking about the inclusivity of credit, Parthasarathy highlighted the significance of extending financial services to the bottom of the pyramid. She called for further enhancements in this regard, emphasising that rural entrepreneurship is a key driver of growth for India. According to her, fostering and nurturing entrepreneurship in rural areas will contribute significantly to the nation’s overall development.

“What can be done more or what needs to be done more for next, I would definitely say that we have to reach to the last mile. Credit inclusivity needs to come in, in terms of reaching the bottom of the pyramid.”

“At some point in time if you look at India for the growth, you really need, I would call it as rural entrepreneurship that needs to thrive, really truly speaking, and that is what will make the country in terms of growth, fundamentally even higher.”

While rural India thrives, the conversation also touched upon the growth potential in urban India. Ashwini Kumar Tewari, managing director (MD) of State Bank of India (SBI), pointed out that urban financial inclusion remains an underutilised opportunity.

Despite the focus on rural areas, there is a need to cater to the urban population, including those who do not fit the conventional salaried class profile, as India undergoes rapid urbanisation.

Tiwari states that while there has been significant growth in rural areas through digitisation and end-to-end digital solutions for small ticket loans, there is still a considerable untapped opportunity in urban areas that hasn’t yet to fully utilise.

“But I think India is urbanising at a very fast pace and apart from the urban infrastructure, which is a separate category where a lot of opportunity exists, I think we need to take into account that the more and more people coming to cities.”

These individuals often have slightly higher incomes, although they may not fit the traditional salaried employee profile. It is crucial for us to devise strategies to cater to this urban population, whether through a Business Correspondent (BC) model or a Microfinance Institution (MFI) model, he informed.

This represents another significant opportunity that we should seize, he noted.

Prashant Kumar, MD & CEO, YES Bank, highlighted the changing investment patterns in rural India. He noted a considerable increase in systematic investment plans (SIPs) in mutual funds, signaling a shift away from traditional fixed deposits (FDs). “Rural indians are asking if they can invest in global shares, and they don’t even invest in FDs,” he said.

Reflecting on the overall scenario, it becomes evident that the digital revolution is narrowing the gap between rural and urban areas, transforming the economic landscape of India.

This technological leap, combined with factors like rural entrepreneurship and manufacturing potential, has bolstered the growth prospects of rural and semi-rural India.

As rural and semi-rural India continue to embrace technology, digital solutions, and entrepreneurial ventures, the banking and financial sector is witnessing an upward trajectory in these regions.

This presents an optimistic outlook for the sustained growth and prosperity of rural and semi-rural India, making it an increasingly attractive destination for investment and economic development compared to urban areas.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Retailers expect growth recovery to be led by garment, footwear sectors

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

According to Prabhudas Lilladher, the demand is expected to be mixed in the consumption space while margins will improve in quarter four.

In the fourth quarter of the financial year gone by (FY23), volume-led growth is expected to return in the fast moving consumer goods (FMCG) sector with the gradual improvement in rural demand.

According to Kumar Rajagopalan, the Chief Executive Officer at the Retailers Association of India, the country’s retail industry is expected to recover in growth, led by the garment sector and footwear.

“The growth that we expect will hopefully be in the garment sector. Footwear is growing very well and that should continue as we go ahead. QSR should continue its growth path,” he said.

He believes online and offline stores will do well.

“Customers are back in the stores. They are wanting to buy online and offline, both is happening. Both the channels will grow,” he mentioned.

He highlighted that athleisure has done exceptionally well in the past year.

Also Read | Reliance Retail becomes first retailer to begin accepting digital rupee for sales

According to Prabhudas Lilladher, the demand is expected to be mixed in the consumption space while margins will improve in quarter four.

While expressing his concern about the lack of a broad-based uptick in rural India, Amnish Aggarwal, the Head of Research at Prabhudas Lilladher said, “Our understanding suggests that there is no full-fledged rural recovery which is playing out as of now.”

“In rural India, it is not a broad-based uptick or greenshoots which are visible because of the inflation which has been there,” he added.

Also Read | Imports of edible oil rises as consumption increases

He believes, paints, selective staples and selective QSRs should do well.

In terms of margins, there would be reasonably good quantum of companies which will show margin expansion.

For more details, watch the accompanying video

Catch all the latest updates from the stock market here

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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3 out of 4 rural Indians fear savings will diminish in 10 years, 1 in 2 unable to manage daily expenses: Study

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

The India Protection Quotient (IPQ) survey was conducted Max Life Insurance and KANTAR across 113 villages from November to December 2022. Rural India scored 12 points on the protection quotient scale, compared to 43 points by urban India in IPQ 5.0.

With basic household expenses taking up the majority of rural India’s earnings, savings and insurance are usually considered a distant dream among rural India. As per a rural edition of the India Protection Quotient survey (IPQ), rural Indians divert 55 percent of their earnings towards basic expenses.

The survey also stated that three out of four respondents from rural India feel their savings will be exhausted over 10 years.

According to the study, conducted across 113 villages, rural India scored 12 points on the protection quotient scale, compared to 43 points by urban India in IPQ 5.0 (conducted in November-December 2022). The survey was conducted by Max Life Insurance and KANTAR.

“Over 74 percent of respondents believe their savings will vanish in 10 years. However, about 31 percent of respondents are saying that their savings will vanish in one year. Now, that is very precarious if 1/3 of people think their savings will vanish in a year. And if 40 percent of people haven’t thought about buying insurance at all, you can imagine the kind of work that we need to do,” Prashant Tripathy, MD & CEO of Max Life told CNBC-TV18.

He added this segment of society would need more and more protection and insurance coverage at a reasonable cost.

Also Read: RBI directs banks to keep all branches open till March 31 for annual closing

The survey revealed 6 out of 10 in rural India have started to cut down their expenses to keep up with rising prices. The survey highlighted, ‘1 out of 2 is unable to manage daily expenses.’ Additionally, 1 out of 4 respondents was unsure about the corpus of savings needed for the future.

Meanwhile, the survey also pointed that rural India prefers savings products over term plans.

In the case of life insurance ownership, only 22 percent of India’s rural population own life insurance products compared to 73 percent across urban India. The insurance coverage among the rural population is driven largely by government schemes such as Pradhan Mantri Jeevan Jyoti Bima Yojana (PMJJBY) and others. Max Life, which sells around 25 percent of its policies in rural India, is eyeing to grow its rural portfolio in times to come.

The survey also stated the low uptake of insurance can be primarily attributed to inadequate funds to buy life insurance (41 percent), high premiums (32 percent), and multiple buying formalities (24 percent).

Like urban India, rural India is keen to save to support kids’ education, kids’ marriage and so on and so forth. The survey stated 64 percent of India’s rural population showcased an inclination to save for their children’s education, while 41 percent cited kids’ marriage as a savings imperative.

Also Read: India extends deadline to link voter ID with Aadhaar card to March 31, 2024

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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SBI Foundation announces 11th Youth for India Fellowship Program for rural development

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

Sanjay Prakash, Managing Director & CEO of SBI Foundation, in a statement, said, “The SBI Youth for India program aims to fill the gap that exists between urban youth’s aspiration to contribute to the development sector and experience rural reality.”

State Bank Group’s CSR arm SBI Foundation is inviting applications for the eleventh edition of the Youth for India Fellowship program. This fellowship program provides a framework for educated urban youth, both professionals and fresh graduates, to join hands and foster change with rural communities and NGOs at the grassroots across 17 Indian states.

The applicants for this 13-month fellowship program must be Indian Citizens, Overseas Citizens of India, or Citizens of Bhutan and Nepal. They must also be willing to adjust and adapt to rural life and work towards sustainable rural development goals. The last date to apply for the same is April 30, 2022.

The SBI Youth for India Fellowship works on 12 thematic areas – Health, Rural Livelihood, Food Security, Environmental Protection, Education, Water, Technology, Women’s Empowerment, Self-Governance, Social Entrepreneurship, Traditional Craft and Alternate Energy. During the Fellowship program, the applicants would work on one of these 12 areas.

Sanjay Prakash, Managing Director & CEO of SBI Foundation, in a statement, said, “The SBI Youth for India program aims to fill the gap that exists between urban youth’s aspiration to contribute to the development sector and experience rural reality.”

Over the last decade, Youth for India has seen active participation from hundreds of Indian youth, which also included Overseas Citizens of India (OCIs). The Program, in terms of capacity building, has impacted over 1,00,000 beneficiaries through the Fellows’ interventions. These interventions were carried out in more than 200 Villages across 20 States in India.

Also Read: Delhi Budget 2023: AAP government allocates Rs 16575 crore to the education sector

According to SBI Foundation, 34 fellowship alumni have either founded or initiated a program, enterprise or non-profit. Among some notable alumni are – Siddharth Daga, Co-founder of NeoMotion, which customises Tech-Enabled Wheelchairs, who appeared on SharkTank this season; Shriti Pandey, who founded ‘Strawcture’ in 2018 and was covered in Forbes 30 under 30 in the 2021 edition for her use of technology that helps reduce pollution by compressing crop waste into agri-fibre panels for industrial and commercial builds.

The State Bank Group’s CSR arm also revealed that more than 100 fellowship alumni pursue higher studies in development domains after their SBI Youth for India Fellowship experience, and about 70 percent go on to pursue careers in the social sector by working in Rural Development, Public Policy/Governance, Academia among others.

Benefits of applying for Youth for India Fellowship 2023:

Monthly allowance of Rs 15,000 for living expenses.
Monthly allowance of Rs 1,000 for transport expenses.
A readjustment allowance of Rs 50,000 upon successful completion of the fellowship.

Selection Process:

Preliminary Application: Fill out the Preliminary application form. In this stage, the candidates are required to share their basic details like professional background, academic details, etc.

Online Assessment: The selected applicant will be invited for the Online Assessment Stage, where they will be required to answer in-depth essay questions, which will give a glimpse into the applicant’s worldviews, perceptions, and overall approach towards the fellowship.

Personality Assessment and Interview: To understand certain attitudinal aspects of the potential candidates, they will be required to take the personality assessment test. Post successful completion of this test, the candidates will be invited for the final interview for an interaction with a Selection Board.

The selected candidates will be given certain documents related to NGOs thematic program areas, helping them to start their initial planning.

Also Read: Sula Vineyards shares jump after CLSA expects potential upside of 40%

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Previous Article

Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
Quiz
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What coins do you think will be valuable over next 3 years?

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Should Elon Musk be able to buy Twitter?