Kiska Brand Bajega: Here’s the success story of India’s most iconic soft drink brand ‘Rasna’

On the new series of ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition, Aditya uncovers the story of India’s most iconic soft drink concentrate brand, a brand with a golden legacy that spread love to billions of families, making them truly a household name.

Rasna’s marketing campaigns like “I Love You Rasna”, “Rasna Girl” and “Life Mein Rasna Milaofy” became their brand identifies and with their affordable pricing strategy soon made them a mass brand that struck the perfect cord with all kinds of consumers.

Watch the success story of Rasna with Chairman & MD Piruz Khambatta.

India Inc on economic revival: Here’s what CII’s CEO Poll suggests

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The festive season is around and this is probably the most crucial period for the economy, which is attempting to bounce back from the COVID-19 jolt. So, what is the mood across India Inc?

CNBC-TV18 in partnership with the Confederation of Indian Industry (CII) conducted a poll among 303 CEOs to gauge the pulse of businesses. Majority of these CEOs run small and medium enterprises.

One of the key findings of this poll was that only 10 percent of the CEOs polled felt that the stimulus measures announced by the government so far were adequate. However, this poll was conducted two weeks ago.

To discuss the findings of the survey, Shereen Bhan spoke to Seshagiri Rao, Joint MD & Group CFO of JSW Steel & Chairman – Steel at CII; Piruz Khambatta, Chairman-EoDB at CII Task Force & Chairman & MD of Rasna; Marzin Shroff, Member-Natl Retail Committee of CII & MD of Eureka Forbes; and Neelanjan Banerjee, Co-Chairman – Chemical & Petchem at CII & Vice Chairman & MD of Lanxess India.

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NITI Aayog releases strategy document for New India: Here’s what experts have to say

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Niti Aayog on Wednesday unveiled its much awaited ‘Strategy for New India @ 75’ document with an aim to accelerate growth to 8-9 percent and make the country a $4-trillion economy by 2023. Laying down a multi-pronged strategy to promote the country’s overall development, the document said the annual growth rate of 9 percent by …

Niti Aayog on Wednesday unveiled its much awaited ‘Strategy for New India @ 75’ document with an aim to accelerate growth to 8-9 percent and make the country a $4-trillion economy by 2023.

Laying down a multi-pronged strategy to promote the country’s overall development, the document said the annual growth rate of 9 percent by 2022-23 would be essential for generating sufficient growth and achieving prosperity for all. Independent India will turn 75 on August 15, 2022.

Unveiling the much-awaited document, finance minister Arun Jaitley said, “Sound policy will always put economy on track in which it will get perpetually people out of poverty and give them better quality of life.”

From increasing irrigation coverage to hybrid seeds to public-private partnerships, it spells out various steps to boost productivity in agriculture.

The report calls for the adoption of the model agriculture produce and livestock marketing act of 2017. This act allows states to break the monopoly of Agricultural Produce Market Committee (APMC) and create new markets. It allows the setting up of private mandis and online trading of goods.

Ashok Gulati, agricultural economist; Surjit Bhalla, former member of the Prime Minister’s Economy Advisory Council; Kiran Kumar Vissa, farmer activist and Piruz Khambatta, CMD, Rasna discussed the report at length.

“To me doubling of farm income in real terms by 2022-23 looks more as a cruel joke,” said Gulati.

He said that the rate of growth with regards to real income has fallen for farmers under the current government.

According to Gulati, the government should create realistic growth targets when it comes to farmers.

Bhalla said, “I have proposed and I will continue to propose that remove all constraints on farming.”

Every government has intervened with the farmer, some slightly better, some slightly worse, he said.

Khambatta said, “This whole thing got fuelled because a few industrialists robbed the banks with crores of rupees. So the talking point is that if a few industrialists can run away with crores of rupees then why can’t farm loans be waived.”

Vissa said the loan waiver is a temporary solution. The demand for loan waiver is coming from a point that the government should take responsibility for this distress and provide some immediate relief, he said.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

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India aims to become $1 trillion manufacturing economy by 2022: Here’s what experts have to say

FILE PHOTO: Illustration photo of an India Rupee note

India is aiming to double its economy to $5 trillion by 2022 with manufacturing and agriculture contributing $1 trillion each.

In September, Prime Minister Narendra Modi had said Indian economy will grow at over 8 percent rate with massive employment generation being seen in IT and retail sectors. Macroeconomic fundamental of the economy are strong, he had said.

In a panel discussion with CNBC-TV18, Ramesh Abhishek, secretary, DIPP;
Pawan Goenka, Managing Director, M&M; Baba Kalyani CMD, Bharat Forge;
D Shivakumar, group executive president, Aditya Birla Group and Piruz Khambatta, chairman and MD, Rasna, shared their views and opinion on how India can boost its manufacturing and become a $1 trillion manufacturing economy.

Rasna launches ‘Native Haat’ range

Rasna, the manufacturer of instant fruit based concentrate, has launched a new range of health products under its brand ‘Rasna Native Haat’ and has appointed badminton player Saina Nehwal as its brand ambassador. The product portfolio under the new brand includes Honey Vita, Badam Vita powder and Honey. Storyboard’s Farah Bookwala Vhora caught up with Piruz Khambatta, chairman of Rasna and spoke to him about the brand’s new strategy and their future plans.