Mission Swachhta Aur Paani: Celebrating India’s female sanitation workers
Summary
Health, education, economy and the planet all take a hit without proper sanitation. In 2014, Prime Minister Narendra Modi initiated the world’s biggest sanitation campaign ensuring access to clean facilities for everyone. Joining this monumental effort, Harpic and Network18 launched Mission Paani in 2019 with a clear goal to better water use and sanitation all over India.
Mission Swachhta Aur Paani’s Women at Work initiative celebrates India’s female sanitation workers, the unsung heroes who play a vital role in maintaining our nation’s cleanliness and health.
Their stories of strength, empowerment and commitment shine a light on their crucial role in society. Adding a musical tribute, multiple Grammy award winner Ricky Kej crafted a new Swachhta anthem amplifying the message of proper sanitation and honoring these dedicated workers.
Health, education, economy and the planet, all take a hit without proper sanitation. In 2014, Prime Minister Narendra Modi initiated the world’s biggest sanitation campaign ensuring access to clean facilities for everyone. Joining this monumental effort, Harpic and Network18 launched Mission Paani in 2019 with a clear goal to better water use and sanitation all over India.
Aligned with the Swachh Bharat Mission and the UN’s Sustainable Development Goals, the campaign is dedicated to inculcate toilet appropriate behavior and fostering actions that ensured inclusivity and leaving no one behind.
In 2023, Mission Swachhta Aur Paani Season 3 unveiled a curriculum designed by Sesame Street based on the sanitation, hygiene, education framework.
The historic moment unfolded as the curriculum was presented to the honorable President of India Droupadi Murmu. The initiative has achieved remarkable reach in Odisha impacting over 1.6 million students across 17,450 schools and enhancing the scales of 21,900 teachers in 10 districts.
The curriculum aims to drive behavioural change and cultivate toilet appropriate behavior in young children. Thereby instilling in them the importance of sanitation for good health.
For more, watch the accompanying video
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