Media Dialogues | A special conversation with media maven Shashi Sinha

Shashi Sinha is a true media maven of India’s advertising industry and one of the key figures shaping its future, not only in terms of cultivating next-gen talent but also helping define the rules by which media companies play.

Shashi Sinha is the CEO of leading media investments group IPG Mediabrands which has firms like Lodestar, Initiative and BPN, driving media planning and buying for the country’s biggest advertisers. He is also the current chairman of industry body Broadcast Audience Research Council (BARC).

In a special candid chat with Storyboard18’s editor Delshad Irani, Sinha revealed his succession plan for the first time as he shared his outlook on cultivating and fostering talent. He also shared his take on the sweeping changes disrupting advertising and the media landscape.

Watch this video for more.

Cognizant’s CMO discusses transformative power of generative AI in marketing strategies

One of the world’s largest and leading technology companies Cognizant, dialed up its marketing initiatives as technology’s role in powering transformation of businesses and brands becomes increasingly apparent.

Cognizant’s Global Chief Marketing Officer, Gaurav Chand’s spoke to Storyboard18’s Delshad Irani and dig deeper into the company’s marketing strategies and trends in the B2B space.

Its partnerships in sport, deploying technology like AI in marketing, and how the marketing function is helping the IT major fuel its sustainability goals.

He said, “From a technology angle, biggest elephant in the room is generative AI. Generative AI is having and is going to have an absolutely profound impact on marketing in a really, really good way. I am excited about it personally. If you’ll see the manifestations and we are just scratching the surface at this point in time.”

“So generative AI, I think is here, it’s there to stay, there’s no question about it. And it’s going to have a profound impact on how marketing is done,” he noted.

Watch this video for more.

As Indian’s elevate their lifestyles, they will gradually incline towards high-quality wines and spirits: Moët Hennessy

In an exclusive interview with Storyboard18, Philippe Schaus, the Chief Executive Officer of Moët Hennessy, the Wines and Spirits division of LVMH, sheds light on the company’s performance in the Indian market, its innovative approach to consumer experiences in the post-pandemic era, and the significant role India plays in redefining Asia’s luxury landscape.

Schaus acknowledges that while India is currently a relatively small luxury market, there are exceptions, such as Glenmorangie, in which the country stands as one of the five largest markets for the whiskey brand.

Recognizing the country’s increasing wealth, Schaus believes that as people elevate their lifestyles, they will gradually incline towards high-quality wines and spirits. Moët Hennessy is committed to investing in the Indian market to capitalize on this potential development period.

The CEO highlights two key characteristics of the Indian luxury consumer. Firstly, India boasts a robust luxury culture, especially in the fashion world, where traditional dresses have evolved into modern versions while preserving incredible craftsmanship.

This unique blend of tradition and modernity sets India apart in the global luxury landscape. Secondly, Schaus notes that Indians acquire luxury from both domestic and foreign brands, with a significant trend of Indian consumers travelling abroad to shop.

He illustrates this point with the example of Moët & Chandon’s Champagne Bar at Harrods in London, where a substantial number of customers are from India.

While the company currently lacks a similar setup in India, the international venture has proven to resonate with Indian patrons. The CEO highlights the trend of Indian tourists visiting Moët Hennessy’s wineries in France, particularly in the Champagne region. Programs offering guided tours of wineries and explanations of the winemaking process have attracted a growing number of Indian visitors keen on immersing themselves in the world of luxury beverages.

Watch the accompanying video for the entire conversation.

Diageo India CMO on how changing consumption goals are reshaping the alcohol market

It’s no secret that the liquor industry, the world over is a fairly male-dominated one. But the story at one of the world’s largest alcohol beverage companies is a little bit different. Diageo has many women in its ranks, but especially so in leadership, from the CEO to the sacred position of the Master Blender, women are leading from the front.

Among these is Ruchira Jaitly, who took over as the Chief Marketing Officer at Diageo India a few months ago. In this episode of ‘Media Dialogues’ with Storyboard18 Ruchira Jaitly talks about the power of a progressive culture, and how marketing can champion diversity, inclusion, and equity.

Jaitly pointed out that consumers are changing. They prefer quality over quantity, seeking premium drinks and experiences. With more young people, especially millennials and post-millennials, entering the market, their consumption goals are different. They want brands that promote progressiveness, offer elevated experiences, and prioritise sustainability as part of their purpose.

For Diageo, these consumers set the standard for what people expect from brands. It’s not just about great drinks anymore—it’s about how brands bring their values to life for consumers.

Watch this video for more.

Also Read | How India’s alcohol industry is changing

Beauty market in India is very buoyant and growing between 10% and 12%: L’Oréal India

In the face of these intricate times, brands find themselves compelled to keep pace with the ever-evolving realms of culture and technology. Yet, merely doing so is no longer sufficient.

Acknowledging the imperative to stay ahead of the curve, the world’s largest beauty company, boasting several iconic brands, embarked on a truly disruptive journey. L’Oréal, which was once solely a beauty company, made a strategic shift to become a beauty tech company, with India playing a pivotal role in this transformative trajectory.

In an interview with CNBC-TV18, Aseem Kaushik, the Managing Director at L’Oréal India, underscored how the global beauty powerhouse is integrating technology into every facet, spanning from product development to marketing and media strategies.

According to Kaushik, the beauty market in India is very buoyant and growing between 10% and 12% depending on the specific channel. He highlighted that while online market is more dynamic, offline channels continue to thrive.

Further, Kaushik emphasized the online beauty market’s significance in India, constituting approximately 17% of the total beauty market and growing at nearly twice the speed of its offline counterpart. In navigating this dynamic landscape, L’Oréal, as a dedicated beauty tech company, has demonstrated exceptional performance in recent months, outpacing market growth in virtually all the categories it operates in.

Watch accompanying video for entire conversation.

 5 Minutes Read

Duroflex aims for future listing, emphasises growth and professionalisation

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

Media Dialogues delves deeper into the key trends and insights that are steering Duroflex’s business and marketing strategies.

Mathew Chandy, CMD and Sleep Evangelist of Duroflex, in an exclusive interview with CNBC-TV18’s special Media Dialogues, unveiled the company’s ambitious plans, with a particular focus on its impending listing.

Chandy underscored the significance of a balanced mix of promoters and professionals for sustained business growth across generations.

“One of our early goals was to transcend beyond our third generation. I’ve always believed that the synergy between promoters and professionals is essential for scaling a business, especially across multiple generations. With the business witnessing a tenfold growth in the last decade, the inclusion of Sridhar Balakrishnan marks the next strategic move towards professionalising our operations, clearly demarcating ownership and management,” Chandy said.

He added, “Our objective is to list the company shortly, and these strategic measures are significant steps in that direction.”

Also Read | Treating sleep issues among youngsters at risk of psychosis may improve mental health: Study

Sridhar Balakrishnan, Group CEO of Duroflex, spoke on the changing landscape of consumer preferences in India. Balakrishnan noted, “The income levels are rising across India, and if one were to look at big consumers in the last few years, there has been a radical shift in the consumer orientation towards the health of which sleep is an integral part. So the way we look at it is that this category is certainly a tailwind category which is likely to see a lot of action in coming times.”

Also Read | 61 percent of Mumbaikars feel drowsy at work: Survey

As part of its transformation journey, Duroflex is set to unveil a new campaign, aiming to align with evolving consumer and stakeholder expectations. The company’s leadership envisions this move as a strategic step towards meeting the demands of a market that increasingly values health and well-being.

For more, watch the accompanying video

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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 5 Minutes Read

British Airways: India a key demand driver; remains central to airline’s global plans

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

As British Airways completes a century of connecting the UK and India, the airline’s Marketing Director, Hamish McVey, tells CNBC-TV18 why India has a prominent role in its global strategy.

British Airways is gearing up to celebrate a milestone in 2024 —  100 years of flying to India. As the airline prepares to mark a century of connecting the United Kingdom and India, Hamish McVey, the Director of Marketing at the airline, highlighted the significance of India as a pivotal destination in their global operations.

“The Indian market has always been a huge, important market for us. Next year we are celebrating 100 years of flying to India. So yes, it is in our top three markets we are flying to, we have 56 flights a week, so it is an important place for us,” he told CNBC-TV18 in an exclusive chat.

The aviation industry faced significant disruptions in the wake of the COVID-19 pandemic. However, in the last two to three years, a resurgence in demand has been witnessed in the market, and this demand has been remarkably sustained.

According to McVey, this resurgence reflects the enduring love and passion for travel. “For us, it has been about responding to that. To respond to the demand as it has been coming back into the market. India is a very good example of that.”

In June this year, Sean Doyle, Chief Executive Officer of British Airways, in a chat with CNBC-TV18’s Managing Editor Shereen Bhan said, “The opportunity and potential of the Indian market are incredible; we can see it domestically and we are seeing it economically.” Doyle believes the Indian diaspora in the UK is a big opportunity which it intends to focus on.

Doyle also talked about how India is the biggest market for employment for British Airways outside the UK. “India has huge potential in terms of human capital; want British Airways to take advantage of that,” he said.

The flagship carrier of the International Aviation Group (IAG) also recently opened its second call centre in Gurugram. The latest call centre is the biggest site globally with 1400 agents.

For more details, watch the accompanying video

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Previous Article

Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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From traditional to collaborative advertising – experts weigh-in on the shifting dynamics in agency-client relationship

Over the past decade, the dynamics between advertising agencies and their clients have undergone significant transformations, primarily driven by the rapid changes in the media and consumer landscape.

While the traditional agency-on-record model still exists, it has had to evolve to meet the demands of an increasingly fast-paced, always-on, and crowded consumer environment. As a result, new partnership structures have emerged.

Today, many large clients work with multiple agency partners, encompassing both established agencies and newer firms. These collaborations aim to enhance marketers’ ability to seize opportunities and navigate the complexities of brand-building in an uncertain landscape.

To gain insights into the evolving nature of agency-client relationships in this new era, CNBC-TV18 interviewed three industry experts: Amit Doshi, Chief Marketing Officer at Britannia Industries; Subramanyeswar, Group CEO at MullenLowe Lintas Group; and Harshil Karia, founder of Schbang.

Watch the accompanying video for the entire conversation.

How technology is redefining customer service experience – experts weigh in

Each technological advancement and revolution has left a permanent mark on the customer service industry. However, what we are currently witnessing is unparalleled in its scope.

The emergence of technology-driven tools and rapidly evolving customer expectations are reshaping the landscape for businesses and the realm of customer experience.

When harnessed effectively, the synergy between technology, intent, and imagination can revolutionise a company’s operations, elevating customer experience into an engine of growth that not only boosts sales and satisfaction but, most importantly, fosters customer loyalty.

In a special episode of Media Dialogues with Storyboard18, Arun Parameswaran, senior VP and MD for India at Salesforce, Devendra Patil, head of business excellence at Hafele India, and Abhishek Gupta, chief marketing officer at Edelweiss Tokio Life Insurance, delve into how leading enterprises are reshaping the customer experience paradigm, turning it from a cost center into a profit center.

Watch the video for the entire discussion.

 5 Minutes Read

India transforming from trend-jacker to torchbearer in consumer tech and adtech space, says expert

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

Abhay Singhal, one of the Co-founders of InMobi, holds the perspective that India is making a significant shift from being a follower of trends to becoming a leader in the realms of consumer technology and advertising technology. Delving into the realm of Artificial Intelligence (AI), Singhal highlighted that InMobi’s overarching goal is to enhance the aesthetic quality of advertising, a feat that is unattainable without placing AI at the core of their efforts.

Abhay Singhal, one of the co-founders of InMobi, holds the perspective that India is making a significant shift from being a follower of trends to becoming a leader in the realms of consumer technology and advertising technology. During an interview with CNBC-TV18, Singhal emphasised that the future of India’s adtech industry looks incredibly promising.

Advertising is a very secular industry. It is the need of the hour of every brand to reach the consumer and it is also the easiest way for any B2C company to make money. So adtech has a very bright future. However one thing which is very unique about India specifically is we are starting to come to our own, we are no longer just the trend-jackers, we are actually becoming torchbearers and picking up our own stuff and saying these are the solutions that we are going to bring in the advertising sector,” Singhal said.

Back in 2011, InMobi achieved the distinction of becoming India’s first unicorn. Subsequently, in 2020, its subsidiary, Glance, earned this title by securing a substantial investment of $145 million from tech giant Google and investment firm Mithril Capital.

Delving into the realm of Artificial Intelligence (AI), Singhal highlighted that InMobi’s overarching goal is to enhance the aesthetic quality of advertising, a feat that is unattainable without placing AI at the core of their efforts. He underlined that AI isn’t merely a tool to improve efficiency; rather, it serves as a catalyst for reimagining established paradigms.

Furthermore, Piyush Shah, another co-founder of the InMobi Group, as well as the President & COO of Glance, along with Vasuta Agarwal, Chief Business Officer of Consumer Platform Advertising at InMobi, engaged in a conversation about the transformative forces reshaping the landscape of media and consumer technology. They also elaborated on their strategic approach to unlocking the next phase of growth within the intricate and demanding adtech arena.

Watch video for entire conversation.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Previous Article

Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

Next Article

Shanghai residents turn to NFTs to record COVID lockdown, combat censorship

LIVE TV

today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
Quiz
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Should Elon Musk be able to buy Twitter?