M&M ED and CEO shares EV plans, says ready to compete with anyone amid Tesla entry news
Summary
With XUV 3XO, the Indian carmaker Mahindra and Mahindra aims to capture a larger market share of the SUV market. “3XO is a disruptor product…we have tried to excel in every dimension,” he said.
Despite a slowdown in EV sales globally, Mahindra and Mahindra aims to stick to its original EV plans. Rajesh Jejurikar, ED and CEO (Auto and Farm Business), M&M said, “We’re confident about our EV sales. Our EV design and technology will create a different category in the Indian market. The Indian government is focused on electrification, which is the right solution.”
When asked about Elon Musk’s global EV behemoth Tesla’s entry into India, Jejurikar said for now, it sounds speculative. “Let’s wait and watch how and when Tesla enters India. New entrants to help to grow the EV category, we’re ready to compete with anyone on a level playing field,” he told CNBC-TV18 on the sidelines of the unveiling event of its new compact SUV XUV 3XO.
With XUV 3XO, the Indian carmaker Mahindra and Mahindra aims to capture a larger market share of the SUV market. “3XO is a disruptor product…we have tried to excel in every dimension,” he said.
Jejurikar pointed out that M&M wasn’t successful in the compact SUV segment earlier but the company has set high hopes with the new launch. XUV 3XO comes with many segment-first features and aggressive pricing, he said.
“Over the next 2-3 years, we want to become the number one player in the compact SUV segment,” the top boss said, adding that three successful SUV launches have made M&M number 1 SUV player in the industry in terms of revenue market share by volume.
Mahindra’s XUV 3XO, which will be manufactured at the plant in Maharashtra’ Nashik, has been launched in eight variants. “The ₹7.49 lakh variant is for entry level customers with many features at this price point. The gasoline automatic transmission variant has been priced below ₹10 lakh which can be a gamechanger,” Jejurikar explained.
M&M also wants to create its market in the higher priced variants. “Many customers don’t want a full size SUV but a feature rich SUV. The XUV 3XO’s X7 and AXL variants can take on a full size SUV and can create a very different category,” he asserted.
The XUV 3XO is the first product to be launched by M&M in the new financial year and more products are lined up. Mahindra’s ED said, “We’re hoping that XUV 3XO will build volumes for the company. We will launch five door Thar and new EVs in early 2025. Truly exciting time ahead for M&M this year,” he added.
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