Storyboard18 | Kellogg’s new campaign highlights importance of breakfast, Cleartrip reveals growth strategy

Kellogg India has announced a new master brand campaign, ‘Kuch Kar Dikhane Ki Bhook’ that highlights the importance of a wholesome nutritious breakfast for children. Along with that, the brand has also announced the launch of a new campaign with actor and fitness enthusiast, Milind Soman to showcase its Muesli’s granola offerings.

Storyboard18’s Shibani Gharat spoke to Prashant Peres, Managing Director, South Asia, Kellogg to talk about both these campaigns and the trends in the evolution of muesli granola category in India, the scope of growth for the newly launched product portfolio and how Indians are eating breakfast.

Read Here | Wavemaker India’s Vishal Jacob: Our product is our people and transforming them becomes critical

Revenge travel was one of the key trends of the past year. This was good news for OTAs like Flipkart group owned Cleartrip. In an exclusive conversation with Delshad Irani, Cleartrip CEO Ayyappan R gives us a quick recap of the company’s growth in 2022 and the growth strategy for 2023. He also sheds light on the key trends and expectations from the travel industry, and what end users can look forward to this year.

For the entire show, watch the accompanying video

Also Read | Leo Burnett CEO aims to bring advantages of brands to benefit of society

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Kellogg to split into 3 companies — snacks, cereals, and plant-based food

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Kellogg has been sharpening its focus on snacks for years. In 2019, the company sold its cookie, pie crust, ice cream cone and fruit business to the Ferraro Group. Company CEO Steve Cahillane believes that, this split up into three different businesses that have significant standalone potential will let them have an enhanced focus and will enable them to better direct their resources toward their distinct strategic priorities,

Kellogg Co, maker of Frosted Flakes, Rice Krispies, and Eggo, will break up into three companies focusing on cereals, snacks, and plant-based foods.

The spinoff of the yet-to-be-named cereal and plant-based foods companies should be completed by the end of next year, said Kellogg’s on Tuesday.

As of 2021, Kellogg’s net sales were $14.2 billion, largely fueled by its snack division ($11.4 billion), which makes Cheez-Its, Pringles, and Pop-Tarts, among other products. Cereal accounted for another $2.4 billion in sales last year while plant-based sales totalled around $340 million.

These businesses all have significant standalone potential, and an enhanced focus will enable them to better direct their resources toward their distinct strategic priorities, said CEO Steve Cahillane. 

Cahillane will become chairman and CEO of the global snacking company. The management team of the cereal company will be named later. The board of directors has approved the spin-offs. Shareholders will receive shares in the two spin-offs on a pro-rata basis relative to their Kellogg holdings. 

The cereal and plant-based meat companies will remain headquartered in Battle Creek, Michigan, where Kellogg was founded in 1906. The snack company __ which accounts for 80% of Kellogg’s current sales __ will have dual campuses in Battle Creek and Chicago, with its headquarters in Chicago. Kellogg’s three international headquarters in Europe, Latin America, and AMEA will remain in their current locations.

Kellogg has been sharpening its focus on snacks for years. In 2019, the company sold its cookie, pie crust, ice cream cone and fruit business to the Ferraro Group. This is a particularly perilous time in the food industry due to rising costs, both for labour and materials. Russia’s invasion of Ukraine has pushed grain prices higher and this month, the U.S. reported that inflation is hitting four-decade highs. Shares of Kellogg rose almost 4% to $70.15 in morning trading Tuesday.

 

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
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Kiska Brand Bajega: Here’s a look at the healthy journey of Kellogg

On the new series ‘Kiska Brand Bajega – Industry Titans’, Aditya Bhat speaks to the biggest intellectual minds behind some of India’s biggest brands.

In today’s edition, Aditya uncovers the powerhouse brand – Kellogg with its MD for India & South Asia, Mohit Anand.

Kellogg has been around for over 25 years on the Indian shores and has dominated a large portion of the Indian breakfast cereal market.

This brand’s journey is a bonafide example of leaders and marketers to never give up despite the odds and have proved that with the right marketing strategy and messaging one can have its own bite of success even in the most challenging market.

For entire interview, watch the video.

Storyboard: Kellogg launches master brand campaign ‘Breakfast Se Badkar’

Kellogg

In this episode of Storyboard, we caught up with Sumit Mathur, director-marketing at Kellogg’s South Asia and spoke to him about their first of its kind master brand film Breakfast Se Badkar.

Kellogg’s has launched its new campaign, Breakfast Se Badkar, with an attempt to shift the brand’s strategic input from making product specific communications to conveying an overarching message through a uniform master brand film, which revolves around building the relevance of breakfast cereals.

 5 Minutes Read

Nestle, Unilever go head-to-head in bid war for GSK’s consumer biz: report

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Nestle and Anglo-Dutch consumer giant Unilever are pitted against each other in the final round of talks for GlaxoSmithKline’s consumer nutrition business which includes Horlicks, The Economic Times reported.

Nestle and Anglo-Dutch consumer giant Unilever are pitted against each other in the final round of talks for GlaxoSmithKline’s consumer nutrition business which includes Horlicks, The Economic Times reported.

The third contender Coca-Cola has opted out of the competition, the report said citing three people aware of the development.

The bids are believed to be in the range of $3.1 – 3.5 billion and the winner will also have to launch an open offer to buy an additional 26 percent stake in the GSK Consumer Healthcare, the report said.

The deadline for the submission of the final bid offer has been extended by a few days. The earlier deadline was on November 17, the report added.

 

Have you signed up for Primo, our daily newsletter? It has all the stories and data on the market, business, economy and tech that you need to know. 

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Kellogg, Reckitt Benckiser in race to acquire GSK’s Horlicks brand, says report

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

In a move to gain access into the consumer nutrition business in India, British breakfast cereal maker Kellogg and UK based food company Reckitt Benckiser Plc are now eyeing GlaxoSmithKline’s consumer food arm, The Economic Times reported. While Kellogg’s entry into the competition was seen as a surprise, Reckitt Benckiser has been growing inorganically across the …

In a move to gain access into the consumer nutrition business in India, British breakfast cereal maker Kellogg and UK based food company Reckitt Benckiser Plc are now eyeing GlaxoSmithKline’s consumer food arm, The Economic Times reported.

While Kellogg’s entry into the competition was seen as a surprise, Reckitt Benckiser has been growing inorganically across the world with its last acquisition in India being Paras Pharmaceuticals eight years ago, the report said.

According to the report, the British healthcare company’s strategy in acquiring consumer food business has helped increase its sales, better than its health and hygiene business which includes Dettol Soap and Air Wick brands. The company acquired US infant formula business Mead Johnson last year in a deal worth $18 billion, the report added.

GlaxoSmithKline with top malt-based nutritional brands Horlicks and Boost to its name, already has Nestle, Unilever, Mondelez and Coca-Cola as its top contenders for the near $4.5 billion takeover, said ET.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Previous Article

Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

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Shanghai residents turn to NFTs to record COVID lockdown, combat censorship

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
Quiz
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