Tag: Amul

Amul set to launch high-protein ‘super milk’ and organic spices next week

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Indian cooperative giant Amul is all set to launch a “super milk” — which promises 35 grams of protein in a glass of milk — within a week, Managing Director Jayen Mehta revealed in a conversation with CNBC Awaaz.

Typically, there’s about 3 grams of protein in 200 millilitres (ml) of Amul toned milk, according to the nutritional information on the pack. The full cream milk has about 7 grams.

“This is the highest level of protein in any of our products. We are calling it super milk,” Mehta added.

Amul has already launched high-protein variants —  15-20 grams per unit —  of lassi, milkshakes and buttermilk as well as whey protein, sold via its e-commerce platform.

Not just the high-protein milk, the company, with an annual turnover of over ₹55,000 crore ($7.2 billion) in 2023, is set to unveil a range of organic products next week.

“Organic masalas will hit the market this week itself. There will be 20 more products, gur (jaggery) and sugar, from our organic division soon,” Mehta said.

Amul has also set its eyes on the US market. “We have been exporting butter, cheese, ghee, shrikhand, ice cream, and paneer to the US. Our customers in the US have been wanting more of our products, which have a more Indian taste, including the high-fat milk like Amul Gold,” the company’s chief said.

Will Amul increase milk prices?

“We have not increased the price of milk for 15 months… if the monsoon remains normal, and if the summer remains predictable, we don’t have any plan to increase prices as of now,” he added.

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After US, Amul setting sights on other markets for fresh products, says MD Jayen Mehta

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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After announcing plans to launch fresh milk in the US, Jayen Mehta, MD of Amul says the company is actively exploring opportunities in other global markets and could make some announcements soon.

On March 25, Amul said the Gujarat Cooperative Milk Marketing Federation (GCMMF) will launch four variants of milk in the US market within a week, to cater to the Indian diaspora and Asian population. .

Mehta said the US per capita consumption of milk is around 75-100 gallons per year or roughly two gallons per week,

Amul plans to focus on expanding the distribution and making the product available at all the Indian grocery stores and the supermarket chains.

Since US is a competitive market,  the company is confident of getting the best price of milk there.

“We are selling a product, which is not available or never has been sold in the US market, which is milk with 6% milk fat, Amul Gold. So this will be premium priced,” he said.

Amul has already been exporting Amul butter, cheese, ghee, shrikhand and all the dairy products to the US for the last 25 years and more than 50 countries over the last 50 years. However, it will be selling fresh milk for the first time.

The company will start by selling the Indian recipe of ‘Amul Gold’ with 6% fat, ‘Amul Shakti’ with 4.5% fat, ‘Amul Taaza’ with 3% fat and ‘Amul Slim ‘n’ Trim’ with 2% fat in the US market.

Mehta said the GCMMF has tied up with the 108-year-old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market.

The milk collection and processing will be done by MMPA, while GCMMF will do marketing and branding of Amul fresh milk.

The fresh milk will be available in New York, New Jersey, Chicago, Washington, Dallas and Texas among others. GCMMF will target non-resident Indians (NRIs) and the Asian population.

GCMMF would also launch fresh milk products like paneer, curd and buttermilk.

For more, watch the accompanying video

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In a first, Amul to launch fresh milk in US within a week: MD Jayen Mehta

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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For the first time, Amul fresh milk will be available outside India, with the Gujarat Cooperative Milk Marketing Federation (GCMMF) launching four variants of milk in the US market within a week, to cater to the Indian diaspora and Asian population.

“We have been exporting dairy products for many decades. This is the first time we are launching fresh milk outside India,” GCMMF MD Jayen Mehta told PTI.

He said the GCMMF has tied up with 108-year-old cooperative organisation Michigan Milk Producers Association (MMPA) to launch fresh milk in the US market.

The milk collection and processing will be done by MMPA, while GCMMF will do marketing and branding of Amul fresh milk. “Recipe will be ours. Within one week, Amul Taaza, Amul Gold, Amul Shakti and Amul Slim n Trim will be available in the US market,” Mehta said.

Mehta said fresh milk will be available in New York, New Jersey, Chicago, Washington, Dallas and Texas among others. GCMMF will target non-resident Indians (NRIs) and the Asian population.

Asked about the selling target, he said GCMMF will focus on branding and marketing for the next 3-4 months. ”We are expecting a good response from customers,” he said.

Mehta said GCMMF would also launch fresh milk products like paneer, curd and buttermilk. During the 2022-23 fiscal year, the turnover of GCMMF stood at around Rs 55,000 crore, up 18.5 per cent from the previous year.

GCMMF is already exporting dairy products to about 50 countries.

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Watch | PM Modi holds roadshow in Gujarat’s Mehsana, performs puja at Valinath Mahadev Temple

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Prime Minister Narendra Modi on Thursday took part in the golden jubilee celebrations of the Gujarat Cooperative Milk Marketing Federation (GCMMF) at the Narendra Modi Stadium in Ahmedabad. After arriving at the stadium, PM Modi greeted a large crowd that gathered to attend the event. He was accompanied by Gujarat Chief Minister Bhupendra Patel.

#WATCH | Gujarat | Prime Minister Narendra Modi greets the people at Narendra Modi Stadium in Ahmedabad. He is participating in the Golden Jubilee Celebrations of the Gujarat Cooperative Milk Marketing Federation here, in the presence of several farmers from different parts of… pic.twitter.com/jCqxnXjV9q

— ANI (@ANI) February 22, 2024

Addressing the event, the Prime Minister gave the target of making GCMMF, which owns the famous Amul brand, the number one dairy company around the world from its current eighth position. He noted that a sapling, planted 50 years ago by farmers in the state, has gone on to become a giant tree with branches all over the world. While several brands emerged in the country after independence, there was none like Amul, he added.

#WATCH | Gujarat | Prime Minister Narendra Modi being presented with gifts as he participates in the Golden Jubilee Celebrations of the Gujarat Cooperative Milk Marketing Federation, in Ahmedabad.

CM Bhupendra Patel is also present at the event. pic.twitter.com/dc6pH6WCO8

— ANI (@ANI) February 22, 2024

“Amul has become the symbol of the strength of the Pashupalaks of India… Amul means trust, development, public participation, empowerment of farmers, and the technological advancements through time,” he said.

During the golden jubilee celebrations of GCMMF, several cultural programmes were organised at the Narendra Modi Stadium.

#WATCH | Gujarat | Cultural programs underway at Narendra Modi Stadium in Ahmedabad where the Golden Jubilee Celebrations of the Gujarat Cooperative Milk Marketing Federation are taking place.

CM Bhupendra Patel is also present at the event. pic.twitter.com/tHm0jfemJX

— ANI (@ANI) February 22, 2024

At the venue, PM Modi took a walkthrough of the exhibition showcased on the occasion. He also unveiled the Golden Jubilee Coffee Table Book.

#WATCH | Prime Minister Narendra Modi inspects an exhibition by Amul, in Ahmedabad, on the occasion of the Golden Jubilee Celebrations of the Gujarat Cooperative Milk Marketing Federation. pic.twitter.com/LZ6CBE72h9

— ANI (@ANI) February 22, 2024

After concluding his visit to Motera, Prime Minister Modi reached Mehsana.

On Thursday afternoon, he held a roadshow in the city and was welcomed by locals, who gathered in large numbers to catch a glimpse of him.

#WATCH | Prime Minister Narendra Modi holds a roadshow in Mehsana, Gujarat. pic.twitter.com/TdPH393W1R

— ANI (@ANI) February 22, 2024

Later, PM Modi performed puja and darshan at the Valinath Mahadev Temple in Mehsana.

#WATCH | Gujarat | Prime Minister Narendra Modi offers prayers at Valinath Dham temple in Visnagar taluk of Mehsana. pic.twitter.com/Go5sqpGzlG

— ANI (@ANI) February 22, 2024

In Mahesana’s Tarabh, Prime Minister Modi laid the foundation stone and dedicated multiple development projects worth over ₹13,500 crore to the nation. These projects encompass a wide range of sectors, including internet connectivity, road, education, rail, connectivity, health research and tourism.

While addressing a gathering, he recalled the ‘pran-pratishtha’ ceremony of Ram Lalla in Ayodhya, which took place exactly one month ago on January 22. PM Modi also recalled February 14 when he inaugurated the first Hindu temple in Abu Dhabi.

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Your target is to make Amul number one in world, PM Modi tells Gujarat cooperative

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Prime Minister Narendra Modi on Thursday, February 22, gave the target of making Gujarat Cooperative Milk Marketing Federation (GCMMF), which owns Amul brand, the number one dairy company in the world from its current eighth position. Modi was speaking at the golden jubilee celebrations of GCMMF in Ahmedabad. He also inaugurated five projects worth ₹1,200 crore.

More than 1.25 lakh dairy farmers, with representatives from around 18,600 villages in Gujarat, attended the programme at the Narendra Modi Stadium in the Motera area of Ahmedabad.

“While the global dairy sector is developing at 2% per annum, India’s dairy sector is developing at 6%,” Modi said. “Today Amul (GCMMF) is the eight largest dairy company in the world, your target is to make it number one, the government will give all its support. This is Modi’s guarantee,” he said.

#WATCH | Ahmedabad, Gujarat | At the Golden Jubilee Celebrations of the Gujarat Cooperative Milk Marketing Federation, PM Narendra Modi says, “Amul is also an example of how the destiny of future generations is changed with the decisions taken with farsightedness…Today, this is… pic.twitter.com/B2wAJZMu0O

— ANI (@ANI) February 22, 2024

PM Modi added that the contribution of women is paramount in the development of the country’s dairy cooperative movement. “India’s dairy sector has seen women-led development…women are the backbone of the dairy sector,” he said.

The federation was set up in 1973 with an annual turnover of ₹20 crore, federation’s managing director Jayen Mehta. “In the last 50 years, it has emerged as the country’s number one FMCG (fast-moving consumer goods) organisation, with the Amul brand set to achieve a turnover of ₹80,000 crore, and Amul Federation a turnover of ₹61,000 crore this financial year,” he said.

Also read: Amul MD Jayen Mehta expects turnover to breach $10 billion mark this year

Union Home and Cooperation Minister Amit Shah, Union Animal Husbandry Minister Parshottam Rupala and Chief Minister Bhupendra Patel attended the golden jubilee celebrations.

Modi inaugurated five new dairy projects, including a modern cheese plant of Sabar Dairy, which has come up with an investment of ₹600 crore, a long-life tetra pack milk plant of Amul Dairy at Anand and the expansion of its chocolate plant.

The PM will also inaugurate a 50,000-litre ice cream plant of Sarhad Dairy in Kutch, a unit of Bharuch Dairy coming up in Mumbai, along with various dairy development works under government schemes in the state’s Saurashtra-Kutch region.

“The total investment of the projects is ₹1,000-1,200 crore. On February 23, during his Varanasi visit, Modi will inaugurate a plant of Banas Dairy which has come up there with an investment of ₹600-700 crore,” Mehta said.

Amul’s vision for the next 25 years will also be discussed on Thursday, he said.

Even as each of GCMMF’s 18 milk cooperative members takes the initiative to raise its milk handling capacity, they are expanding by setting up new plants in the state and other parts of the country, Mehta said.

Amul plans to invest ₹11,500 crore in the next 2-2.5 years as part of the MoUs (memorandums of undertaking) signed at the World Food India event organised in New Delhi in November 2023, Mehta said.

“At the event, organisations from different countries made investments of ₹33,000 crore, out of which MoUs for investment of ₹11,500 crore were signed by Amul alone. We will make investments in the dairy processing and collection system as well as setting up ultra modern processing plants, among others,” Mehta said.

He said the investments will largely be made in Gujarat. Member cooperatives will also invest in Varanasi, Rohtak, Ujjain, Mumbai, Goa, Pune, and Kolkata, he added.

With inputs from PTI

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Amul MD Jayen Mehta expects turnover to breach $10 billion mark this year

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Amul’s MD says we are ruthless in protecting our turf, expanding the market share

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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In an interview with CNBC-TV18’s Shruti Mishra, Jayen Mehta, the Managing Director of Amul, shed light on the company’s market dominance, strategic approach to competition, and its unique stance on public listing.

Amul, often hailed as the market leader in various dairy product categories, prides itself on not only protecting its turf but also actively expanding its market share.

Mehta stated, “We are very ruthless in protecting our turf and expanding the market share. So we are not worried about competition, we welcome competition. All we need is a level playing field, and that’s about it.”

One distinctive aspect of Amul’s business philosophy is its commitment to remaining a private company. Mehta explained the contradiction, stating, “Public listing is contradictory to our objective. A private company can show profit by buying the raw material at the lowest price, sell the finished good at the highest price, and the maximum profit is for the owners, investors, and the shareholders.”

However, Amul takes a different approach, buying milk at the highest price directly from its owners, the farmers, and ensuring that consumers get Amul products at the most affordable value-for-money prices.

Mehta emphasised that Amul operates with low costs, low margins, and low overheads, enabling the company to keep both sides of the spectrum – farmers and consumers – satisfied.

The Managing Director dismissed the idea of public listing as an option, explaining the delicate balance Amul maintains between fair procurement prices for farmers and affordable prices for consumers.

According to Mehta, the essence of Amul’s success lies in being the bridge between farmers and consumers. Beyond traditional dairy products, Amul has diversified its portfolio to include potato snacks, honey, mithai (sweets), premium ice-creams, and cheese.

Mehta revealed, “Anything which the farmer produces, Amul is the bridge between the producer and the consumer.” He highlighted recent expansions, including a five-fold increase in the capacity of the potato snacks plant, doubling of ice-cream capacities, and a 50% increase in cheese production within the next year.

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Amul eyes a turnover of over ₹1 lakh crore in the next 2 years

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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One of the biggest cooperatives in India, Amul, has targeted a turnover of ₹1 lakh crore in the next couple of years, revealed the cooperative’s managing director, Jayen Mehta. The brand’s turnover was about ₹72,000 crore ($9 billion) during the last year.

In conversation with CNBC-TV18, Mehta suggested that listing is contrary to the objectives of a cooperative, as they do not need so much money from the market.

He said, “Actually, we do not need so much money from the market. Money is not very difficult to come as the cooperative sector is getting stronger. The balance sheets of our organisation and dairies are getting very strong. The multiplier effect on investments is very high, so that way the payback period is very low, the returns are very good, and we are investing big time into expanding our capacities.”

Mehta also highlighted that the government is focused in demonstrating the power of cooperatives as Amul, IFFCO and KRIBHCO have been allowed to incubate startups in exports, organics and seeds. Of these, the export startups have already received orders worth $2 billion.

Mehta said, “This is the power of connecting the farmer through a cooperative to the world. It will do a lot of wonders for improving the incomes of farmers across the country by providing stable market access, remunerative prices and quality products to consumers around the world.”

Mehta emphasised that last year was an abnormal year as Amul could not increase the prices two years prior to that (2020 and 2021) due to inflation and the pandemic. However, the cooperative had to hike its prices a number of times last year due to huge inventory and the pressure on the markets. 

“In terms of overall availability of milk, the growth in production of milk and the input costs are pretty under control. The government also did its bit by controlling the export of rice cake, which is an input to cattle feed, and that has stabilized the prices, and the pressure on the producers is not much,” said Mehta.

Currently, for a year, Amul has not increased the prices as the situation looks “comforting both for the producer as well as the consumer.” Mehta stressed that this is the tightrope walking Amul will have to continue doing.

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National Milk Day 2023: History, significance and theme

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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On November 26 every year, India celebrates National Milk Day to commemorate the efforts of Dr Verghese Kurien, the brain behind the White Revolution. Dr Kurien played an instrumental role in the development of the dairy industry. His efforts also made India self-sufficient as far as its dairy needs were concerned.

NDDB and IDA announced in 2014 that November 26 will henceforth commemorate Dr Kurien’s achievements.

National Milk Day History

In 2014, NDDB, IDA and 22 state-level milk federations decided to dedicate November 26 to Dr Verghese Kurien, the Father of India’s White Revolution. Hence, together they initiated the observance of National Milk Day.

Earlier, in 1970, the NDDB embarked on Operation Flood, a national development project to establish a milk grid countrywide. Dr Kurien, who was chairman of the NDDB at the time, injected management skills into the cooperative sector, with a strong resolve. White Revolution is one of the largest programmes, called Operation Flood, which made India one of the largest milk and its derivative providers on a global scale.

Operation Flood under Dr Kurien aimed at both increasing milk production for domestic consumption and improving the economic status of rural areas. Thus, India was able to fight off the malpractices prevalent among milk traders and merchants, hence placing the country ahead as one of the producers of milk and milk products.

National Milk Day Significance

With the production of milk on an unprecedented scale, Operation Flood positioned India’s dairy industry as one of the largest self-sustaining sectors, contributing 4.5% to the GDP of India. Dr Kurien’s influence does not end with building the classic milk brand, Amul, regarded as the gold standard in milk production.

Therefore, on National Milk Day, the country commemorates Dr Kurien’s hard work, informing the public about the benefits of consumption of milk. The dairy expert wanted to build a self-reliant country through dairy development and his vision remains echoed through the nation’s dairy space.

National Milk Day 2023 Theme

The theme for National Milk Day is flexible and is a part of the broader concept of stressing the general importance of consuming milk. This is the case unlike other observances as this day does not follow any theme but it is used to honour the visionary and raise awareness that milk is nutritious.

Moreover, the day goes beyond the events organised as the nation discusses the importance of milk in our diets, promoting its intake and also recognises its role in promoting economic growth and good nutrition. Simply put, National Milk Day is an homage to a determined visionary and the determination and prosperity of the Indian dairy industry.

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