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‘Alexa, are you single?’ among dizzying mix of queries Indians posed to voice of Amazon last year

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

The top queries to Alexa in the past year was a fascinating mix, ranging from the net worth of celebrities to inquiries about blockbuster movies and reality shows. Interestingly, Indian users showcased their unique flair by posing unconventional questions like, ‘Alexa, are you single?’ or ‘Alexa, will you be my sister?’ — a testament to the varied nature of interactions with this AI companion.

In the ever-evolving landscape of digital companions, Alexa has emerged as a reliable confidant for Indian users, entertaining all with its knowledge and witty banter. Over the past year, Alexa witnessed a remarkable 37% surge in requests from Indian users, spanning diverse topics such as Bollywood, sports, festivals, business, and general knowledge.

The top queries to Alexa during this period made a fascinating mix, ranging from the net worth of celebrities to inquiries about blockbuster movies and reality shows. Interestingly, Indian users showcased their unique flair by posing unconventional questions like, ‘Alexa, are you single?’ or ‘Alexa, क्या तुम मेरी बहन बनोगी? (will you be my friend?)—a testament to the varied nature of interactions with this AI companion.

Let’s delve into the specifics of what piqued the curiosity of Indian users, based on aggregated requests made from January 2023 to January 2024.

Also read: Amazon’s Alexa turns 6 | 200% rise in smart devices connected in 3 years, tech giant says

General knowledge

Indian users displayed a keen interest in a broad spectrum of information, from global developments to trivia. Queries ranged from the richest person in the world to historical events and even the definition of artificial intelligence. Here are some of the top general knowledge queries:

  1. Alexa, who is the richest person in the world?
  2. Alexa, whose birthday is it today?
  3. Alexa, what happened today in history?
  4. Alexa, A.I. क्या होता है? (what is AI)
  5. Alexa, how many countries are there in the world?
  6. Alexa, who is the first prime minister of India?
  7. Alexa, भारत के प्रधान मंत्री कौन है? (who is India’s prime minister)
  8. Alexa, what is Chat GPT?
  9. Alexa, आसमान में कितने तारे हैं? (how many stars are there in the sky)
  10. Alexa, how did Matthew Perry die?

Popular personalities

Celebrities and sports icons continued to capture the interest of users, who sought information about their identities, ages, and net worth. Here are the stars whom people were most curious about.

  1. Alia Bhatt
  2. Steve Jobs
  3. Mohanlal
  4. Pawan Kalyan
  5. Puneeth Rajkumar
  6. Elon Musk
  7. Shreya Ghoshal
  8. Sundar Pichai
  9. Mammootty
  10. Mark Zuckerberg

People whose net worth piqued popular interest

  1. Shah Rukh Khan
  2. Virat Kohli
  3. MS Dhoni
  4. Cristiano Ronaldo
  5. Sachin Tendulkar
  6. Amitabh Bachchan
  7. Taylor Swift
  8. Lionel Messi
  9. Alia Bhatt
  10. Jeff Bezos

Top 10 celeb age queries

  1. Shah Rukh Khan
  2. Amitabh Bachchan
  3. Salman Khan
  4. Alia Bhatt
  5. Rajnikanth
  6. Kareena Kapoor
  7. Anushka Sharma
  8. Virat Kohli
  9. MS Dhoni
  10. Allu Arjun

Recipes

As a trusted sous-chef, Alexa assisted users in crafting a variety of dishes, from the basics like chai to delicacies like biryani. Here are some recipe-related queries:

  1. Alexa, चाय कैसे बनाते है? (how to make tea?)
  2. Alexa, Maggi कैसे बनाते है? (how does one prepare Maggi?)
  3. Alexa, what is the recipe of butter chicken?
  4. Alexa, how to make palak paneer?
  5. Alexa, what is the recipe of biryani?
  6. Alexa, how to make pizza?
  7. Alexa, how to make cold coffee?
  8. Alexa, how to make potlee biryani?
  9. Alexa, what is the recipe of कढ़ाई (pan fried) chicken?
  10. Alexa, how to make chocolate?

Entertainment

In the realm of entertainment, users were intrigued by reality shows, movie dialogues, and box office collections. Notable queries include:

  1. Alexa, who are there in Bigg Boss?
  2. Alexa, tell me a dialogue from Pushpa
  3. Alexa, Pathaan का dialogue सुनाओ (let’s hear the dialogue of Pathaan)
  4. Alexa, मंजुलिका की कहानी सुनाओ (narrate the story of Manjulika)
  5. Alexa, बाबूराव का dialogue सुनाओ (narrate Baburao dialogue)
  6. Alexa, who won Khatron ke Khiladi 13?
  7. Alexa, Tiger 3 ने कितना कमाया? (how much did Tiger make?)
  8. Alexa, जवान की कहानी बताओ (tell me the storyline of Jawan)
  9. Alexa, who is the king of Bollywood?
  10. Alexa, what is the box office collection of Pathaan?

Music

Where there’s music, there’s Alexa! There’s no doubting how Alexa has become a trusted DJ to many Indian users across the country. Here are the songs which were most requested in the last year:

Popular Songs (Overall)

  1. Shree Hanuman Chalisa
  2. Baby Shark
  3. Bones
  4. Jhoome Jo Pathaan
  5. Calm Down
  6. Maan Meri Jaan
  7. Lakdi Ki Kathi
  8. Vishnu Sahasranamam
  9. Believer
  10. Har Har Shambhu Shiv Mahadeva

Popular Regional Songs

  1. Naatu Naatu [Telugu]
  2. Khalasi | Coke Studio Bharat [Gujarati]
  3. Kaavaalaa [Tamil]
  4. Ranjithame [Tamil]
  5. Tum Tum [Tamil]
  6. Saami Saami [Telugu]
  7. Oo Antava Oo Oo Antava [Telugu]
  8. Srivalli [Telugu]
  9. Naa Ready [Tamil]
  10. Buttabomma [Telugu]

Alexa’s Personality

Users fostered a unique connection with Alexa, delving into its hypothetical personal life with intriguing questions. Some queries include:

  1. Alexa, who are your parents?
  2. Alexa, are you single?
  3. Alexa, क्या तुम dance कर सकती हो? (can you dance?)
  4. Alexa, do you know my girlfriend’s name?
  5. Alexa, आप को चाय बनानी आती है? (can you make tea?)
  6. Alexa, क्या तुम मेरी बहन बनोगी? (will you be my sister?)
  7. Alexa, do you go to school?
  8. Alexa, क्या तुम मेरे साथ घूमने चलोगी? (will you go on a date with me?)
  9. Alexa, are you scared of ghosts?
  10. Alexa, तुम्हारी शादी कब होगी? (when will you get married?)

Sports

Alexa became the go-to source for sports enthusiasts seeking up-to-the-minute details on match scores, player updates, and the pulse of major sporting events. Here are popular questions to Alexa about sports:

  1. Alexa, cricket score क्या है? (what’s the cricket score?)
  2. Alexa, who is the best football player?
  3. Alexa, India का अगला match कब है? (when’s the next match?)
  4. Alexa, who won the toss?
  5. Alexa, who will win the match?
  6. Alexa, who will win the World Cup?
  7. Alexa, whose match is today?
  8. Alexa, give me the India vs Australia score?
  9. Alexa, आज का cricket match कौन जीतेगा? (who will win today’s cricket match?)
  10. Alexa, best cricket player कौन है? (who is the best cricket player?)

From unravelling the mysteries of celebrities’ lives to providing updates on global events, Alexa has solidified its position as the go-to companion for Indian customers. Its ability to seamlessly blend knowledge and humour reflects its ever-evolving role in their lives, offering more than just answers.

Also read: Soon, Alexa could be equipped to speak in your deceased relative’s voice

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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Amazon’s Alexa turns 6 | 200% rise in smart devices connected in 3 years, tech giant says

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Amazon’s Alexa celebrates six years in Indian homes, noting a 200% increase in connected devices in the past three years. Amazon is offering up to a 50% discount on Alexa devices to celebrate the anniversary.

Amazon’s voice-controlled virtual assistant, Alexa, has marked its sixth year in Indian households, contributing to the simplification of daily tasks and the growing popularity of smarter homes. According to Amazon, devices featuring Alexa, such as Echo smart speakers and Fire TV Stick, have found homes in various locations, with customers from 99% of India’s PIN codes embracing the technology in both metro and non-metro cities. Over the last three years, there has been a 200% increase in connected devices, the company said.

In a press release, Amazon stated that the rise in connected devices has also led to a parallel 100% increase in requests to Alexa for managing compatible smart home appliances, including lights, plugs, fans, TVs, security cameras, ACs, water heaters, and air purifiers. The use of Alexa to control smart fans and smart ACs witnessed a significant 37% increase in the last year, showcasing the evolving preferences of Indian customers in the smart home sector, Amazon said.

To mark Alexa’s sixth anniversary in India, Amazon is offering customers up to a 50% discount on Echo smart speakers and Alexa smart home combos.

Also read: Apple is developing foldable clamshell iPhones: The Information

Parag Gupta, Director and Country Manager, Amazon Devices, India, commented on the evolving landscape, stating, “Since we launched Alexa and Echo smart speakers in India, the smart home sector has evolved significantly. Customers can easily set up a smart home by getting a compatible smart bulb and instantly control it with Alexa or get a smart plug to automate existing appliances.”

Indian smart home brands have responded to the growing trend by introducing locally relevant devices such as tube lights, ceiling fans, IR blasters, and smart strips. The selection of Alexa-compatible smart home appliances has expanded by 12% in the last year, Amazon said, featuring new products from brands like Xiaomi, OnePlus, Hindware, and Atomberg.

Amazon said it is further enhancing the Alexa experience with new features, including a redesigned Alexa app, an Alexa Connect Kit smart bulb for simplified setup, wake-up lighting capabilities, and timed actions for efficient automation.

Customers can explore anniversary deals on the Alexa anniversary page, offering up to 50% off on Echo smart speakers, Fire TV Stick, and Alexa smart home combos. Deals include a 49% discount on the Alexa smart home combo, featuring Echo Dot 4th Gen (with clock) + Wipro Simple Setup 9W smart bulb at ₹3,899, a 59% discount on Echo Pop Gift twin packs with Wipro Simple Setup 9W smart bulb at ₹4,898, and a 40% discount on the best-selling Fire TV Stick, available for ₹2,999.

Also read: iQOO and LAVA challenging established brands in India, says CMR report

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

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Dollar-Rupee 73.3500 0.0000 0.00
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Amazon Web Services CEO Selipsky on its growth, India market, AI bet and more

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

India continues to be a big focus area though where AWS does enjoy a leadership position. Having invested about USD 3.7 billion in India since 2016 to set up its cloud infrastructure and service the market, AWS is ready to make a big bet.

Amazon Web Services (AWS) has seen its revenues grow by 16 percent in Q1 at USD 21.35 billion, contributing about 17 percent of Amazon’s overall revenues. While growth was ahead of estimates the pace of growth is slower than in the previous quarter. Now AWS is not immune to the challenges that the tech businesses are seeing and is also seen job cuts as part of Amazon’s plans to lay off.

India continues to be a big focus area though where AWS does enjoy a leadership position. Having invested about USD 3.7 billion in India since 2016 to set up its cloud infrastructure and service the market, AWS is ready to make a big bet, says Chief Executive Officer Adam Selipsky, in a freewheeling  interview.

Below is the verbatim transcript (edited excerpts) of his interview to CNBC-TV18.

Q: Talking about the global demand outlook, clearly the macroeconomic headwinds are not helping your business at this point in time. You have of course talked about the slowdown that we have seen. Your CFO has talked about the fact that revenue trends in April are trending lower by almost 500 basis points. Given where you see yourself today and I know you believe that in the long term, your prospects look strong, but how much pain do you anticipate in the short to medium term?

A: I was just in India very recently for an entire week and was just so energized by all the activity there and that really matters how we think about the business worldwide. We feel very solid about the outlook for AWS. Customers continue to adopt the cloud and really all reasons why over the past 17 years we have been the leader in this space and the pioneer, and it remained true today. So it’s true that in the short term, many, many companies worldwide are cost conscious, there is some belt-tightening going on as folks look to optimize their spending on the cloud, and, as you mentioned, that just had a short-term impact just on pure growth rates.

However, we think that is actually a good and healthy thing for our customers to be doing. We want them to be efficient, and we want them to be really making the best use of their cloud spending possible. So I think companies will spend a period of time doing that cost optimization, and then will be ready to reaccelerate.

Now at the same time, I will say that it’s really important to keep on innovating and we see so many companies, not just cost-cutting, but actually continuing given how efficiently they can operate in the cloud. We see so many companies continuing to figure out new offerings, new ways, and better ways to reach their customers so that when their part of the economy does turn around, there will be better positioned than their competitors to capture that demand.

Q: You know, you are right in pointing out Adam, that this is not AWS specific, we are, of course, seeing many companies having to deal with the kind of slowdown that we are seeing. But I want to pick up on two of the issues that you spoke about you said that you do expect your clients to go in for cost optimization, and that is something that you are seeing today. But you also hope that there will be a reacceleration my question is, is this cost optimization only cutting spending at this point in time? Are you actually seeing deferrals take place as well? And when do you anticipate this reacceleration to kick back in? Specifically, on the issues of what Amazon itself and AWS itself are doing to bring costs down and you know, you have been part of the restructuring of jobs that’s taken place as well across Amazon, and AWS has been part of that exercise as well, should we expect more?

A: Well, first, let me say that in terms of role eliminations, it is clearly never an easy thing for anybody involved. And we have tried very hard to be incredibly respectful of anybody whose role has been eliminated and to offer useful and attractive benefits and packages to help people along their way. That being said, so many companies are going through this type of thing now and there have been so many role eliminations across many different sectors, including the tech sector worldwide.

It is very important to figure out and then get really focused on our top priorities, the things that matter the most to our customers. We have really gone through that exercise recently and have really tried hard to say these are things we are going to put more research sources on, we are going to double down on these areas and of course, to deprioritize things which just are no longer as important to our customers.

Also Read | Elon Musk admits to ‘being a huge idiot’ for having no control over OpenAI despite $50 million investment

Now, in most cases, that just meant moving people around between projects, between teams, and so forth. There have been times, of course, when what we have needed to do is to get new skill sets onto the team. And for the most part, those are the cases where we have unfortunately had to eliminate roles.

More broadly, we still see many, many customers investing deeply in the cloud. I was with a Fortune 100 Bank last week, and they have already moved hundreds of applications into the cloud onto AWS. And they are looking to do far more of that and to move up to the next 1000 applications onto the cloud. So despite the economy, we see a lot of customers still leaning into the cloud, not despite the economic uncertainty, but actually, because of it. This is the best time to save cost, to not have to make the capital expenditure and to have the agility to move faster than competitors. To create wonderful offerings that are going to really benefit customers for years to come.

People who can accelerate out of any short-term economic uncertainty they have are going to be the ones who will be the winners for the years to come. So while many customers are, indeed trying to be frugal with the resource today, they are still investing in the cloud.

Q: Which of the sectors that you believe are the most vulnerable? In terms of the challenges that we are seeing today? Where do you believe the spending is being impacted the most?

A: I think you see some amount of this happening across industries, I wouldn’t say it is any one country, I wouldn’t say it is any one sector. Again, I don’t think there is any real new news here in terms of the very unusual economy and the number of surprises the world has had the past few years, ranging from the pandemic to, of course, all of the impacts of the war in Ukraine, and the impact that that has had, but we still see tremendous signs of optimism.

So just to stick with financial services, I was very recently in India, as I mentioned, and spent time with many of the largest banks there. Just one exciting example is the Axis Bank. So of course, the Axis is the third largest private sector bank in India. And they have selected AWS as the primary cloud provider, and they are going to work with us to accelerate their digital transformation. In fact, the bank plans to migrate 70 percent of its total workloads to the cloud over the next two years. And that is going to help them meet their growing demand for digital banking services.

Also Read | Elon Musk on Twitter, Tesla and more — full text of his interview with CNBC

They have deployed over 50 mission-critical applications to AWS already, including new loan management systems, video know-your-customer applications, WhatsApp banking, and in addition, they are going to be moving core IT workloads to the cloud, to reduce costs to improve resiliency, to increase agility, and most important to enhance their customer experiences. So around the world, and especially in India, we are seeing really, really exciting innovation happening in the cloud.

Q: So let us talk a little bit more about India because you brought up the Axis Bank as an example of why you continue to be committed and excited about the India story. You spent a week here, and you started by saying that you were excited by what you saw in India. What does that then translate into in terms of incremental investments? Amazon has invested about $3.7 billion between 2016 and 2022 in India so far, what is the scale of the aspiration that you have for the Indian market given how excited you seem to be about it?

A: I am very excited about it. I am glad that is coming through because I left India, just absolutely excited about what the country is doing. The role of the government, what enterprises and startups are doing, and by the way, that $3.7 billion, that’s just Amazon Web Services, AWS, separate from the rest of Amazon’s investment. I am very pleased to announce today that AWS plans to invest an additional $12.7 billion US in our local cloud infrastructure in India by 2030.

So on top of, the existing investment, we will be investing another $12.7 for a total of $ 16.4 billion US by the year 2030 and that is going to support over 130,000 full times jobs annually on average in India.

Its economic impact is estimated to be over $23 billion of additional GDP in India by 2030. So we are very excited about all of that. We think it’s going to be great for the country, we think it’s going to be great for employees for people learning cloud skills, becoming part of the tech and the digital and the cloud economy. Of course, we think it will be good business for us as well because it is such an attractive environment.

Q: That is certainly the big headline coming in from you $12.7 billion to be invested in India, by AWS, by 2030. If you can give me some indication of where this investment is going to go into what you are going to be spending this money on specifically?

A: It is really in a whole number of areas. So in 2016, we opened our first large series of data centers, we call that an infrastructure region. And that first region was in Mumbai and we continue to grow that significantly. Then last year, we opened up a whole second series of data centers, a second infrastructure region in Hyderabad and so we anticipate growing up all that infrastructure rapidly between now and 2030. In addition, of course, we will be investing directly in a very sizeable team in India, and all the different business functions. So we think that will be important.

Then there are a number of other areas so we are committed to being 100 percent renewable energy across all of Amazon by 2025. We are ready over 85 percent of the way there and what that means is that we have become the largest corporate purchaser of renewable energy on Earth, four times larger than the second largest purchaser and a lot of that’s happening in India. So in order to power our operations there, we have already invested in six large utility-scale projects to generate renewable energy, which totals over 920 megawatts which is enough to power almost 1 million average-sized Indian households. So those are renewable energy projects happening inside India.

In addition, we have committed to becoming water positive by 2030. That means putting more water back into local communities where we operate than we consume. We are working with nonprofits like water aid, like Water.org, to improve access to clean water and sanitation. That has already benefited more than 250,000 people across a number of states since 2020.

Finally, I will just say we are also working really hard on upskilling India’s digital workforce. It is a critical initiative, there is going to be a big lack of cloud skills and a big gap between what’s needed and the available workforce over the coming years. We are trying to help close that gap. So since 2017, we have actually helped educate more than 4 million people in India, training them with cloud skills, through a lot of different AWS programs and working in concert with local government, local nonprofits, and our local systems integrators and consulting partners in the country.

Q: How much of a bet are you willing to take on AI? And how large of a focus is that likely to be? Your competitor Microsoft, for instance, the CFO is talking about AI service tools, adding about one percentage point to revenues in Q2. Now, what could this typically mean for AWS going forward? How large of an AI bet Are you willing to take?

A: We are making extremely large bets in AI and machine learning in general. Amazon has been a leader in machine learning and AI for literally decades. If you go back to the late 1990s, personalization on the AWS retail website is artificial intelligence. And in 2017, we launched SageMaker, which is an AWS machine-learning platform that has over 100,000, AWS customers, and is the leading machine-learning platform in the world. We have a lot of experience, we have been investing in AI for years, there are foundation models LLM, as folks are calling these large language models, in operation today inside of Amazon powering Alexa, powering search on the retail site.

But Amazon intends to double down, triple down on all these investments, and to continue to really be a leader in generative AI. We do think that virtually every application that people see that people interact with, will be transformed in some way by generative AI. And we know it’s important for our customers, that we be the provider of those solutions to them. So, we have recently announced a bunch of innovations already across the generative AI space.

Also Read | Amazon Web Services to invest $12.7 billion into cloud infrastructure in India by 2030

One of the biggest is Amazon Bedrock, which is a new easy way to scale and build enterprise-ready generative AI applications. So, the idea here is that, just like AWS has tried to democratize IT for over 17 years, we are going to democratize a generative AI, making sure that many companies have access to generative AI, and that they have access to all the most exciting models that startups and other companies are building.

So, we are providing those on a managed basis, we have a managed service, where people will be able to access many different large language models from different providers. But a critical distinction for AWS is we are building enterprise-level security and enterprise-level privacy from the very beginning. So, companies are very concerned that if they use these models their data doesn’t leak out to other companies, and that if they make improvements to these models, that their competitors don’t get the benefits of those improvements.

And we have built this in a siloed way if you will, where if an enterprise uses models through Bedrock, then their data will not go anywhere, and only that company will have the benefits of improvements to the model. So, it’s a Bedrock, we are very excited about, in addition, to companies building these large language models. These are very large jobs, it’s large compute jobs to build these and can cost a lot of money to train these models. And so, we have been investing in our own custom chips, our own custom silicon program for years, and have specialized chips that we put into our compute capacity now, for training these models, also for running these models, we are doing inference as it’s called on these models and we have been doing it for a long time now and we think more and more over time, we will just have leading-edge price performance, and be really the best place in the world to run these models.

Q: That is quite the headline there – AWS and Amazon are hoping to democratize generative AI. So let me understand from you what the execution roadmap for this is going to look like. You have also given us a sense of the kind of investments that have been made in this space already. But do you see this largely being driven by organic innovation and organic growth? Do you see inorganic possibilities, and big-ticket acquisitions in this space as well? What kinds of future investments are you likely to make for you to be able to realize this dream of democratizing generative AI and the role that India can possibly play in the scheme of things?

A: We are going to be open to wherever the innovation comes from. Amazon and AWS have been very innovative since the beginning. We have been the innovation leader, so I do not think we are going to slow down for a single second on our pace of internal innovation. That being said, we will certainly also opportunistically look for external opportunities, if attractive ones exist. Just to give you a sense of the innovation that we are already doing ourselves on top of these large language models, we also, a few weeks ago, when we announced a Bedrock, we also announced Amazon CodeWhisperer. And CodeWhisperer is a coding companion for developers, which helps them write code and essentially takes the heavy lifting, the muck of code writing from them, so they can focus on the most value-added activities.

Also Read | Shopping on Amazon could get more expensive | Here’s why

Q: I am looking at numbers from Synergy Research, market share for AWS at 32 percent, but we have seen, as you and Microsoft move up to almost 23 percent now, do you believe you are going to be able to retain share, and also, as far as operating margins are concerned at 24 percent, the narrows that we have seen them in 2017, on the back of the cost-cutting efforts that have been put in place the reprioritization that has taken place, do you feel confident of being able to hold margins as well?

A: Competitively, to be honest with you, we focus primarily on our customers, not so much on competitors. And that differentiates Amazon a lot in that, the maniacal customer focus, the customer obsession that we have. That being said, we do keep an eye on what competitors are doing. AWS created this cloud space in 2006 and because we were so different and so threatening to the business models of the old-guard, technology vendors, they pretty much denied it, and then ignored it as long as they could. So, we really had about a 5–7-year head start in this space. And because we innovate so quickly, and it’s always our goal and we have succeeded in this and moving faster than anybody else, we have continued to have a significant lead in terms of the number of services we have, and the depth of capability in each of our services. Our security capabilities critically are our operating performance and reliability, which is clearly number one in the cloud space. So, we are very significantly ahead in all those spaces and as a result, we have far more customers who are far more deeply deployed than anybody else. If you look at the big deep case studies and references that we have around the world, in India in Bharti Airtel, for example, innovative things happening with the metaverse and virtual reality in the Bengaluru airport. It’s really going through every sector. So, we are very comfortable with our competitive position, but we believe you should always wake up every day really scared of disappointing your customers. So that is what scares us and not our competitors.

Q: Let me end by asking you about India and go back to that because that is the vote of confidence coming in from AWS for India. This USD 12.7 billion that you hope to incrementally invest in India by 2030. I want to understand from you what India’s contribution is likely to be as far as AWS’ revenues are concerned, you contribute 17 percent to Amazon, what will India contribute to AWS in the next 5-10 years?

A: India is already a significant contributor to AWS and that is only going to increase proportionally over the next few years. India is a critical country for AWS, it is very important to our future health, our future growth, and the shape of the business in coming years. So, we intend to continue to invest very significantly. We are going to continue to build infrastructure there, we are going to continue to hire more people there, and we are going to continue to work more with local systems, integrators, and consultants. Wipro is just one example of an integrator and consultant that we work with very deeply and we partner with them across a whole variety of dimensions, and many others as well. And I just see so much innovation that is going to come out of India, with the national digital pillars, for example, and many of those pillars are going to be built on AWS, including CoWin, which is, of course, the national COVID solution and that entire solution from registration to scheduling to vaccination track to certification and ongoing management, all built on AWS and as India digitally transforms and the pace of that is incredible and we realize it’s going to be a trillion dollars of digital business thereby by the year 2025. And we realize our role as an important enabler of that. So, I was really excited by what I saw on my recent visit to India, in visits with government officials, enterprises, our partners, and startups we just see an incredibly bright future for India, and it is our intention to be a part of that future for many years to come.

Also, catch all the live updates on markets with CNBC-TV18.com’s blog

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Soon, Alexa could be equipped to speak in your deceased relative’s voice

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

Amazon is developing AI technology that would enable Alexa to mimic anyone’s voice after listening to a recording for just one minute.

Amazon has unveiled a new feature that is under development for its virtual assistant Alexa that will enable it to speak aloud in a deceased loved one’s voice, based on a short recording of the person. The feature was shown in a demo presented at Amazon’s annual MARS conference in Las Vegas. As per information shared at the event, Alexa would be able to simulate anyone’s voice after listening to a recording for less than a minute.

Rohit Prasad, Amazon’s Alexa AI senior vice president and head scientist, presented a demo video of the voice mimicking feature at the event. In the demo video, a child is seen asking the Amazon Echo Dot, “Alexa, can Grandma finish reading me ‘The Wizard of Oz’?”

To which Alexa’s voice responds “OK”, and then proceeds to read in the requested voice.

“While AI can’t eliminate that pain of loss, it can definitely make their memories last,” said Prasad at the event.

Also read: Alexa tells 10-year-old to touch live plug with penny; Amazon ‘quickly’ fixes error

The MARS (for machine learning, automation, robots and space) event only showcases what Amazon is developing in the fields of ambient computing, including advancements in Alexa. Thus, it’s not clear when the feature will be rolled out to Alexa voice assistants as neither Prasad nor Amazon has confirmed the launch date.

However, the voice-mimicking feature isn’t explicitly meant for deceased family members, according to an Amazon spokesperson, CNET reported. The feature is based on recent advancements in text-to-speech technology, which enabled Amazon’s team to produce high-quality voice with far less data, applying a voice filter instead of spending hours recording voice in a professional studio.

Also read: Why Amazon wants us to talk less to Alexa

Alexa already has a voice-synthesizing feature that mimics voices of celebrities such as Shaquille O’Neal and Samuel L Jackson, fictional character voices such as Deadpool and Star Wars’ R2-D2. However, this feature required dozens of hours of audio recording to enable replication unlike the newly-demonstrated feature.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Alexa tells 10-year-old to touch live plug with penny; Amazon ‘quickly’ fixes error

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Amazon’s voice assistant Alexa suggested this deadly task when the young girl said, ‘tell me a challenge to do.’ Experts aren’t surprised, saying this incident once again proves that AI lacks common sense.

In what could have been a potentially lethal challenge, Alexa, Amazon’s virtual assistant, asked a 10-year-old girl to touch a live electrical plug with a penny.

The girl’s mother Kristin Livdahl,  a US resident, tweeted about the incident on December 26, sharing a screenshot of the Alexa’s response via an Echo smart speaker to the girl’s question “tell me a challenge to do,” a BBC report said.

“The challenge is simple: Plug in a phone charger about halfway into a wall outlet, then touch a penny to the exposed prongs,” Alexa said.

According to Livdahl, they were doing physical challenges from a physical education teacher on YouTube earlier. The child wanted another challenge when Alexa suggested she attempt this one it had “found on the web.”

Also read: Why Amazon wants us to talk less to Alexa

Alexa sourced the challenge from Our Community Now, an online news publication. When CNBC reached out to the news website for comment, they did not immediately respond to the request.

Known as ‘the penny challenge,’ the dangerous challenge had become popular a year ago when it was circulated on TikTok and other social media websites. The challenge is potentially lethal as metals are good conductors of electricity and inserting them into live socket may lead to electric shocks and fires.

Also read: Robot chef serves Chinese school dinners to lower COVID-19 risk

“I know you can lose fingers, hands, arms,” BBC quoted Michael Clusker, station manager at a fire station, as telling The Press newspaper in 2020.

Since the report emerged, Amazon has fixed the error.

“As soon as we became aware of this error, we quickly fixed it, and will continue to advance our systems to help prevent similar responses in the future,” an Amazon spokesperson told CNN in a statement.

According to experts, the incident is evidence of the lack of common sense in AI systems.

Also read: How far Artificial Intelligence has come, and what the future looks like

“No current AI is remotely close to understanding the everyday physical or psychological world,” CNBC quoted artificial intelligence expert Gary Marcus as saying. To get to the AI we can trust, fundamental advances need to be made in this field of study, he said.

 

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Why Amazon wants us to talk less to Alexa

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Jeff Bezos’ company is exploring ways to improve the AI assistant to better anticipate what humans want.

Amazon is looking for ways to make Alexa users talk less to the AI voice assistant.

A senior company official said the tech giant wants its customers to interact with Alexa less and is exploring ways to improve the AI assistant to better anticipate what humans want, CNBC reported.

“It’s there when you need it and recedes into the background when you don’t,” Tom Taylor, senior vice-president of Alexa, said at the Web Summit tech conference in Lisbon while talking about the future version of Alexa.

Also read: All you need to know about Astro, Amazon’s new home robot

“Ultimately this means that you’ll reach for your phone a little bit less and you’re talking to Alexa less,” he added. As a result, customers will spend more time to contemplating and doing things they want with the people around them.

People talk to Alexa billions of times a week, Taylor said.

The Alexa Routines feature already allows users to program Echo and other Alexa-enabled devices to perform several commands at one time.

For example, at the start the day, the user can have Alexa start the coffee pot, switch on the lights and read the news by a single command.

At present, these routines can be triggered by sounds like a baby crying. Amazon is now working on introducing other triggers including visual ones, Taylor said.

Amazon introduced the ring custom event alert in September which lets users receive a certain alert when some activity is detected in the area specified. For example, a garage door can be opened when a package is delivered.

Also read: You can now ask Amitabh Bachchan to play songs on Amazon Alexa

“You don’t have to ask Alexa to do these tasks around your house,” Taylor said, adding that the ambient intelligence, which weaves all devices together using AI, will do it for the user.

According to the senior executive, car companies and retailers will use Amazon devices to develop their own intelligent assistants.

At present, Alexa can perform more than 130,000 tasks, when it could do only 13 at the time of its launch seven years ago.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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All you need to know about Astro, Amazon’s new home robot 

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

Astro does not have arms and cannot climb stairs but it can monitor your home and keep an eye on elders, besides doing all Alexa-like tasks. It can carry small items from one room to another. All at an opening price of $999.

Amazon recently announced the launch of its new for home robot, Astro. With a price tag of $999 (just over Rs 74,000), the robot is expected to be available later in the year.

Here’s all you need to know about Amazon’s latest hardware product.

What is Astro? 

Astro is the home robot designed by Amazon to be used for home monitoring, eldercare and an improved Alexa experience. The robot is about the size of a small crate with a three-wheeled chassis to support a 10-inch touchscreen display on a 42-inch arm. The robot also comes with a camera that can be used for home monitoring and other purposes.

The robot is autonomous and can follow around a user without requiring any input. Astro also comes with a cubby that can be used to store items or move them from one room to another.

Astro also functions just like Amazon’s smart home device, Alexa. It can fetch details, look up information and connect to other smart devices in your home.

While the robot does not have arms or the ability to navigate stairs, it is expected to be used for home security, eldercare and an improved smart home experience.

Also read: Amazon partners with Disney, launches new device for kids

How to buy Astro?

With a price tag of $999, it is Amazon’s most expensive consumer product to date. But the robot is not going to be available in the market for everyone, at least in the initial phase.

Astro is a ‘Day 1 Edition’ product, where potential customers need to sign up if they’re interested in buying the robot and then complete the purchase upon receiving a pre-order link from Amazon.

Amazon is releasing the robot through its Day 1 Edition programme to assess the consumer’s attitude towards the product. A strong response in terms of pre-orders means that the product may do well, especially considering that the robot is on a discounted price within the programme.

“Astro will cost $1,449.99, but as part of the Day 1 Editions program, it will be available for an introductory price of $999.99 and include a free six-month trial of Ring Protect Pro,” read Amazon’s statement.

The wider release of Astro is expected to be later in the year. With Amazon continuing to focus on the home robot market, a successful launch will mean similar products in the near future. The company is using its considerable experience in using robots at its warehouses and fulfilment centres to design better products for consumers.

Also read: This social robot kept crashing in funeral trials. Then its Japanese master ‘fired’ Pepper

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Amazon may launch its Alexa-powered TV in October; check details

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Amazon Inc is planning to launch a television under its own brand in the US in October. The television has been under development for the past two years and reports suggest it will be powered by Amazon’s Alexa.

Amazon Inc is planning to launch a television under its own brand in the US in October. The television has been under development for the past two years and reports suggest it will be powered by Amazon’s Alexa.

The screens may come in the size range of 55 and 75 inches.

The TVs will be manufactured by third party companies like TCL, but Amazon is also working on designing them in-house, as per Business Insider. There aren’t any details on when that would be released.

This is not its first foray in the competitive television market. It has already launched its AmazonBasics brand in India. In India, their televisions are priced between Rs. 16,499 and Rs. 50,990 with the Fire TV software. The e-commerce giant has also partnered with BestBuy to sell Toshiba and Insignia TVs that run Amazon’s Fire TV software.

Amazon also sells Fire TV Stick and Fire TV Cube. These can turn a TV into a smart TV. The third-generation Fire TV Stick is available for Rs. 3,999 and the Fire TV Stick 4K sells for Rs. 5,999. The more expensive Fire TV Cube comes for Rs. 12,999.

Amazon recently launched in India their second-generation Echo Show 8 at a discounted price of Rs 11,499. The Echo Show 8 is an upgraded version of the Echo Show 8 that was launched in 2020. It comes with an 8-inch HD screen, 13-megapixel camera, dual stereo speakers for balanced sound output and when not in use, the upgraded Echo Show 8 becomes a digital photo frame.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Previous Article

Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Amazon Echo Show 8 launched in India, at a discount; know price and all other details

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

The Echo Show 8 smart speaker also offers enhanced privacy. Users can simply shut the camera with the built-in cover if they feel Alexa is being too intrusive.

Amazon has launched the Echo Show 8, second generation smart speaker, in India at a discounted price of Rs 11,499. Amazon is offering a discount of Rs 2,500 on the original price of Rs 13,999 to attract customers. The discounted price will be available for a limited period.

The smart speaker comes in two colours, black and white, and it will be available on the Amazon India website.

The second generation Echo Show 8 is an upgraded version of the Echo Show 8 launched in 2020. It comes with an 8-inch HD screen, 13-megapixel camera, dual stereo speakers for balanced sound output. It can also be an ideal device for video calling as one can simply start a video call by asking Alexa to call anyone in the contact list. When not in use, the upgraded Echo Show 8 becomes a digital photo frame.

Apart from the above features, a microphone, camera controls, and the option to delete voice recordings will be available with this new model. Users can also close the camera with the built in covers if one feels Alexa is recording without one’s permission. This feature has been added to enhance the privacy feature.

The Echo Show 8 can also be used to set alarms, timers and reminders for day-to-day tasks.

The second generation Amazon Echo Show 8’s 8-inch HD display is good enough to watch movies. One can simply ask Alexa to play your favourite movies, web series from Amazon Prime or Netflix. Music can also be played from any of the apps like Amazon Prime music, Spotify, JioSaavn, Apple Music, Hungama Music and Gaana, among others.

With the help of Alexa, one can pair smart home appliances like lights, plugs, AC, fans, TVs and even a geyser and control them with the help of this one device. The Echo Show 8 also doubles up as your security camera as one can view the live video feed from the camera of Echo Show 8 on your smartphone or any other Echo Show device.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
Quiz
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 5 Minutes Read

You can now ask Amitabh Bachchan to play songs on Amazon Alexa

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

Amazon on Thursday said megastar Amitabh Bachchan’s voice will now be available on Alexa that will allow users to ask for music, set alarms and even get weather updates in Bachchan’s signature style. This is India’s first celebrity voice feature on Alexa, Amazon’s digital assistant Alexa that is available on Echo devices, Fire TV Stick with Alexa Voice Remote, Fire TV Edition apart from the Alexa app.

Amazon on Thursday said megastar Amitabh Bachchan’s voice will now be available on Alexa that will allow users to ask for music, set alarms and even get weather updates in Bachchan’s signature style. In September last year, Amazon had announced its partnership with Bachchan for creating a unique user experience on Alexa-enabled devices.

This is India’s first celebrity voice feature on Alexa, Amazon’s digital assistant Alexa that is available on Echo devices, Fire TV Stick with Alexa Voice Remote, Fire TV Edition apart from the Alexa app. “Indian customers can choose to add Bachchan’s voice to their Alexa experience on Echo devices or by pressing the mic icon on the Amazon shopping app (Android only) for an introductory price of Rs 149 for one year,” a statement said.

Users need to say “Alexa, introduce me to Amitabh Bachchan” to start the purchase and interact with Bachchan’s voice using the wake word ‘Amit ji’. The celebrity experience features content handpicked by Bachchan stories from his life, a selection of poems by his father, tongue twisters, motivational quotes and others, the statement said. In addition, customers can also ask for music, set alarms and get weather updates in Bachchan’s signature style, it added.

Users can ask “Amit ji, play songs from Kabhi Kabhi”, “Amitji, Sholay ke gaane bajaiye” or “Amit ji, tell us a funny story” to hear some fun behind-the-scenes info. Users can also add a special touch to birthday celebrations with greetings in Amitabh Bachchan’s voice by saying “Amit ji, it’s my birthday”.

“Working with Amazon to introduce my voice on Alexa was a new experience in bringing together the magic of voice technology and artistic creativity. I am excited that my well-wishers can now interact with me via this new medium, and looking forward to hear how they feel about this,” Bachchan said. Puneesh Kumar, country leader for Alexa at Amazon India, said, “Building the Amitabh Bachchan celebrity voice experience with one of India’s most iconic voices has been a labour of love.” “Creating the world’s first bi-lingual celebrity voice required us to invent and re-invent across almost every element of speech science wake word, speech recognition, neural text-to-speech and more,” he said.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Previous Article

Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

Next Article

Shanghai residents turn to NFTs to record COVID lockdown, combat censorship

LIVE TV

today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
Quiz
Powered by
Are you a Crypto Head? It’s time to prove it!
10 Questions · 5 Minutes
Start Quiz Now
Win WRX (WazirX token) worth Rs. 1500.
Question 1 of 5

What coins do you think will be valuable over next 3 years?

Answer Anonymously

Should Elon Musk be able to buy Twitter?