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Budget 2023: The stocks to watch out for during the Finance Minister’s speech

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

CNBC-TV18’s Sonia Shenoy tells you which stocks you need to watch out for during the FM’s speech.

Finance Minister Nirmala Sitharaman will present her Union Budget 2023 on February 1 at 11 AM. The Budget this time is expected to focus on increase in capex for roads and railways.

There is an expectation of a 10-15 percent hike in spending for roads and railways to Rs 2.1 lakh crore. This could bring to the limelight stocks like Larsen & Toubro, IRB Infrastructure Developers, Ashoka Buildcon along with smaller names like KNR Constructions.

Railways is also a key focus area for the government. In the current financial year, the railways had a budgeted spend of Rs 1.37 lakh crore that is expected to rise to Rs 1.6 lakh crore for the next financial year. The stocks to watch would be names like RVNL, Jindal Steel and Power and Siemens.

Along with L&T, higher infrastructure spends could mean more orders for companies like ABB India and Thermax.

Read Here | Budget 2023 needs to be micro-focused on capex and infrastructure spending: USISPF

Within defence, the capital outlay on defence services was Rs 1.52 lakh crore in the current financial year and it’s expected to rise to Rs 1.78 lakh crore in the next. A broad government defence push would aid stocks like Hindustan Aeronautics, Bharat Forge and Bharat Electronics.

The next sector to watch is power as the focus shifts to growth in renewables and energy transition. Clarity is expected on the incentives for hydrogen missions and coal gasification. However, the expected beneficiaries are Reliance Industries, NTPC, and Tata Power.

Any incremental incentives or subsidies for electric vehicles could boost names like Tata Motors.

The Finance Ministry will move ahead with the already-announced and planned privatisation of State-owned companies in the next fiscal, and the chances of new addition to that list of CPSEs in the Budget for 2023-24 is unlikely.

Read Here | Budget 2023 Expectations Highlights: IMA puts forward demands ahead of budget presentation

However, keep an eye out for the privatisation candidates. Brokerage firm Jefferies says: IDBI Bank and Container Corporation of India (CONCOR) are in the relatively advanced stage of the process and could conclude in next financial year.

Finally, since it is the final Budget before the general elections, any populist measures are to be watched for in the consumption space. Additional rural schemes similar to Mahatma Gandhi National Rural Employment Guarantee Act 2005 or MNREGA, minimum support price (MSP) hikes could be expected which will result in more money in the hands of rural and low-income generating people. This would benefit consumption names like Hindustan Unilever, Dabur, Britannia etc.

Follow CNBC-TV18’s live coverage on Budget 2019 here

For our exclusive coverage and all budget-related stories, click here

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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ChatGPT owner OpenAI launches ‘imperfect’ tool to detect AI-generated text

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

In the Microsoft Corp.-backed company’s evaluations, only 26 percent of AI-written text was correctly identified. It also flagged 9 percent of human-written text as being composed by AI.

OpenAI, which released the viral ChatGPT chatbot last year, unveiled a tool that’s intended to help show if text has been authored by an artificial intelligence program and passed off as human.

The tool will flag content written by OpenAI’s products as well as other AI authoring software. However, the company said “it still has a number of limitations — so it should be used as a complement to other methods of determining the source of text instead of being the primary decision-making tool.”

In the Microsoft Corp.-backed company’s evaluations, only 26 percent of AI-written text was correctly identified. It also flagged 9 percent of human-written text as being composed by AI.

The tool, called a classifier, will be available as a web app, along with some resources for teachers, the company said in a statement Tuesday. The popularity of ChatGPT has given rise to authorship concerns as students and workers use the bot to create reports and content and pass it off as their own. It’s also spurred worries about the ease of auto-generated misinformation campaigns.

“While it is impossible to reliably detect all AI-written text, we believe good classifiers can inform mitigations for false claims that AI-generated text was written by a human: for example, running automated misinformation campaigns, using AI tools for academic dishonesty, and positioning an AI chatbot as a human,” OpenAI said in a blog post.

Since the release of ChatGPT in November, teachers in particular have been struggling to cope. Students quickly realized that the tool could generate term papers and summarize material, albeit while occasionally inserting glaring errors.

Also Read:Chinese search giant Baidu to launch ChatGPT-style bot

Earlier this month, a Princeton University student named Edward Tian released an app called GPTZero that he said he programmed over New Year’s to detect AI writing. Ethan Mollick, a professor at the University of Pennsylvania’s Wharton School developed an AI policy for his classes, which allows students to use ChatGPT as long as they provide a description of what they used the program for and how they used it.

New York City’s public schools have banned using ChatGPT and so has the International Conference on Machine Learning, except in certain cases. The conference ethics statement noted that “papers that include text generated from a large-scale language model (LLM) such as ChatGPT are prohibited unless this produced text is presented as a part of the paper’s experimental analysis.”

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Wall Street gains over 1% as traders await the Federal Reserve’s rate hike decision

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

The Dow Jones Industrial Average rose 368.95 points to 34,086.04, the S&P 500 gained 58.83 points to 4,076.6, and the Nasdaq Composite added 190.74 points to 11,584.55.

A gauge of global stocks advanced on Tuesday as it closed out a strong month while US Treasury yields fell as investors assessed economic data and earnings reports ahead of a run of central bank policy announcements.

On Wall Street, US stocks rallied and closed higher, reversing declines in equity futures after data showed labor cost growth in the fourth quarter was the smallest in a year, at 1 percent, even in a tight labor market. Other data showed consumer confidence eased in January, as inflation expectations for the next 12 months climbed to 6.8 percent from 6.6 percent last month.

The Federal Reserve is widely expected to raise interest rates by 25 basis points (bps) at the conclusion of its two-day policy meeting on Wednesday. Investors will closely monitor comments from Fed Chair Jerome Powell following the announcement for clues on the path of monetary policy.

“Especially ahead of a Fed press conference, something like this equity market rally is kind of explicitly against what they want, and they have been pretty clear the market rallying on what they expect the Fed to do is counter-productive,” said Ross Mayfield, investment strategist at Baird in Louisville, Kentucky.

“We do feel like we’ve gotten a bit ahead of ourselves here even if we are closer to the end of the Fed hiking cycle than the beginning.”

The Dow Jones Industrial Average rose 368.95 points, or 1.09 percent, to 34,086.04, the S&P 500 gained 58.83 points, or 1.46 percent, to 4,076.6, and the Nasdaq Composite added 190.74 points, or 1.67 percent, to 11,584.55.

The S&P 500 closed up 6.2 percent for the month, its first January gain since 2019, while the Nasdaq surged 10.7 percent for its biggest percentage gain for the month of January since 2001.

Interest rate announcements from the Bank of England and the European Central Bank are scheduled for Thursday, with both seen as likely to hike rates by 50 basis points.

Markets will also grapple with a host of US economic data this week, culminating in Friday’s payrolls report for January. Investors see signs of weakening in the labor market as a key factor in bringing down high inflation. Other data this week include gauges of the manufacturing and services sectors.

In addition, more than 100 S&P 500 companies, including market heavyweights Apple Inc, Amazon.com Inc and Google parent Alphabet, are scheduled to report results this week.

Despite the strong equity rally, Caterpillar and McDonald’s both lost ground on Tuesday following their quarterly results. However, Exxon Mobil rose after posting a $56 billion net profit for 2022.

European shares retreated ahead of the central bank meetings to end the month on a down note, but still notched their biggest January percentage gain since 2015. Economic data for the euro zone showed slight growth for the fourth quarter, but further weakness is expected this year.

The pan-European STOXX 600 index lost 0.26 percent, and MSCI’s gauge of stocks across the globe gained 0.72 percent. MSCI’s index was on pace for its biggest January percentage gain since 2019.

Benchmark US 10-year notes were down 3.5 basis points to 3.51 percent in the wake of the data, after hitting a two-week high of 3.57 percent on Monday.

In currencies, the US dollar index, poised for a fourth month of declines, fell 0.17 percent, with the euro up 0.22 percent to $1.08.

Oil prices recovered from earlier lows, as US crude settled up 1.2 percent at $78.87 per barrel and Brent settled at $84.49, down 0.48 percent on the day.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Maharashtra community health officials to go on strike today

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Community health officials posted in rural areas of Maharashtra will go on a strike on Wednesday for various demands including a permanent government job, sources said on Tuesday. Their other demands include a reduction in workload, allotment of wages on time and insurance by the state government. Community health officers (CHOs) work in rural areas …

Community health officials posted in rural areas of Maharashtra will go on a strike on Wednesday for various demands including a permanent government job, sources said on Tuesday.

Their other demands include a reduction in workload, allotment of wages on time and insurance by the state government.

Community health officers (CHOs) work in rural areas at primary health centres. They are currently working on a contract. Although their contracts get renewed, CHOs have now demanded to make them permanent employees of the state government, sources said.

The one-day strike will affect the basic check-up of patients for cold, cough, fever and routine maternal visits that are scheduled for Wednesday, a government doctor said.

”The state government used to give a 5 per cent increase in monthly wages every year to CHOs but it is not implemented since 2017. The government should clear those dues,” he said, adding they want to be inducted as permanent employees of the government and given a ”B’ grade pay scale.

 

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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V S Mani’s GD Prasad on being a former ad man, Shark Tank, personal branding

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

 Listen to the Article (6 Minutes)

Summary

V S Mani’s founder GD Prasad talks about the coffee category’s need gap, the appearance on Shark Tank, and the power of personal branding.

VS Mani & Co is founded by GD Prasad, Rahul Bajaj, and Yashas Alur. The former advertising executives got together in 2020 to sell South Indian coffee powder, decoction, and authentic snacks. Prasad tells Storyboard18, the brand has ambitions of becoming “The Halidram’s of South India.” The company wants a lot more people to understand the cultural nuances and food experiences of the South. Recently, Bengaluru-based food brand’s founders appeared on the popular reality Shark Tank India too.

In a conversation with Storyboard18, Prasad talks about how consumers are actively looking for brands that are keeping their promises alive, his views on personal branding, and more.

You quit an advertising job to be an entrepreneur. What pushed you to do that?

I think in a lot of ways WebChutney shaped our entrepreneurial ambitions. Sidharth’s (founder of WebChutney) style of working and Gautam’s (former CEO of the agency) style of operating infused a lot of trust in each of us in the agency. They gave us opportunities to treat each campaign, project, and account as our own. We were allowed to make mistakes. We learned and unlearned along the way. This pushed us to take risks and get out of our comfort zone.

Also Read: International coffee prices hit 16-month low on weak demand

At WebChutney, my mandate was to handle all businesses that were not coming from Flipkart and grow this unit. I was also a part of setting up teams and understanding the nuances of new business development along with operations. We could have easily said no to a lot of these additional responsibilities but we didn’t because the bosses allowed us to do things that one wouldn’t imagine doing at an agency. According to me, our first no-risk stint in entrepreneurship happened at WebChutney.

We got opportunities to interact beyond the brand managers. That helped us a lot to understand brands from different lenses. We came to a point where we asked ourselves, why aren’t we doing this for ourselves? We have a deep understanding of business functions and have experience in building brands. It was a matter of bringing this together with a business idea in place. Also, once you are at an agency like WebChutney, you wonder, what next? We had the experience of working with the best of the best in the business. So going to another agency didn’t even cross our minds. That’s why we thought to startup and get on something completely new.

There are several coffee brands in the Indian market. In fact, it’s a category where there is an immense level of loyalty. What makes your brand unique?

I am a hard-core South Indian. I take my cup of filter coffee seriously. Having lived outside Chennai, I have realised that most of South Indian cravings of people like me cannot be fulfilled easily. Of course, there are a few pockets of restaurants and a few brands in every city. However, for your everyday cravings, if you walk into a supermarket you would find aisles full of snacks from different corners of the country. In the coffee section, the selection of homegrown coffee brands is still limited compared to the international and a few national products.

The consumers who enjoy the tea and snacks have ample options. However, filter coffee lovers and the ones who love authentic South Indian snacks still have limited options. We want to be that brand that wants to serve consumers who are looking for these authentic products. We want to cater to consumers who are overseas and have even lesser access to these home like snacks and coffee. We also want to be the gateway to those consumers who want to experience a slice of our culture through our food.

Our ambition is sort of to become the Halidram’s of South India. We want to be the destination for South Indian food. Today, consumers want to experience a brand’s promise. We have got into the business of representing our food culture and want to take it far and wide. In this process, we are debunking a lot of existing prejudices.

What brands inspired you while you were developing your own brand?

We looked closely at brands that aced the storytelling aspect of their business. For instance, Hector Beverages, that owns Paperboat. They are not just selling authentic drinks but also a promise that their products have a certain amount of nostalgia attached to them. We also looked at a few legacy brands. For example, Mother’s Recipe. Right from the name to the product range, they have it all right. It was an inspiration for me personally. Imagine if Mother’s Recipe was born in the digital era. They would have been a different brand altogether. Another brand that we studied carefully was Innocent Drinks because of its quirky brand personality. We looked at different brands for different things. All said and done iD Fresh Food can be considered our biggest competition. However, you have to give it to them for genuinely creating a category that didn’t exist.

Do you think nostalgia is an evergreen theme for developing products and advertising around the world?

We may come across as a brand that’s built on nostalgia but that’s not the case. Let me explain. To South Indians, yes, we may remind them of home and good old times. However, to others, we are just a gateway to our culture and we are telling you the stories of culture along with selling products that give you the right taste.

I often ask my team members what nostalgia means to them. Honestly, some of the things surprise me. What is nostalgic for one generation will not be the same for the next. Hence, that will keep changing over time, and building a brand and selling products just based on nostalgia may not work. It has to be a combination of several elements to attract a larger consumer set.

You have expanded into experiences and pop-ups. What’s that like?

We have experimented with a few offline engagements. Catering authentic meals is one such area. Recently, also curated a pop-up where we called in artisans and local fashion brands from the South, along with our food, sampling of snacks, and filter coffee. This helps us interact with consumers directly. Understand what they are and aren’t looking for from brands like us. It is a great consumer insight mining session. We are working on how we can scale this up in multiple cities.

You appeared on Shark Tank. What was the experience like?

From an experience perspective, it was super fun. We had engaging conversations with all of the judges. From a brand exposure point of you, definitely, a show like Shark Tank has a GEC reach. In 15 minutes, a lot of people would discover us that we wouldn’t reach via our ads. The effect of this in the medium and long term is something that we will have to wait and watch. The initial signs are positive so far.

Being an adman what comes as an advantage and disadvantage while building a brand?

To be honest, we do have a lot of prejudices. Coming from an advertising background, a lot of times, you don’t tend to go to an agency. That’s mainly because you have a network of people from the industry who give you advise time and again. You ideate a lot. You know the direction that works for you the best. You don’t want to repeat mistakes that some of your former clients have done in the past. You know a lot of things that will not work for you. That’s of course an advantage but can also come across as a disadvantage. An agency partner can bring in a fresh perspective for sure. For us at the moment, working in-house is working well. However, I do think we can do better in the marketing areas.

Today, founders of startups are taking extra care of their personal branding. What are your views on it? How does it boost your brand?

It is important and I think I need to do a better job of it (laughs). For example, today, Peyush Bansal is the face of his brand Lenskart. People know him. Similarly, consumers do know the people who are building brands more than ever before. It helps when more of these founders themselves are endorsing their brands. Founders have massive social media reach. They are getting smarter to use that to connect with consumers. It builds immense trust factor too, both for the brand and the brand maker.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Previous Article

Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

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Shanghai residents turn to NFTs to record COVID lockdown, combat censorship

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
Quiz
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Should Elon Musk be able to buy Twitter?

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Weekly Shorts: Is Facebook still relevant for influencer marketing?

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

What’s buzzing in influencer marketing and the creator ecosystem? What’s the next big thing coming down the line? Catch the big trends and hot topics in our weekly shorts.

The proliferation of platforms and formats like short-videos have changed the influencer marketing game for marketers, brands and creators. In this fast-evolving space, keep up with the big trends and hot topics that matter in Storyboard18’s Weekly Shorts in collaboration with affable.ai, an end to end AI-powered influencer marketing platform. Track how creators, communities and brands are engaging with users and disrupting marketing to get a sharp and fast insight into present and future trends.

Influencer marketing on Facebook

As per our Facebook India report 2022 the volume of content created by influencers in India in the past year, Facebook’s largest market fell by 62.7 percent. Despite losing some of its appeal to Gen Z, the platform is still a favourite among people above 30 years. Numerous factors, including inclination towards YouTube and Instagram, user interface issues, and privacy concerns, might be attributed to the decline in Facebook’s popularity.

But data suggests Facebook influencer marketing can be highly relevant if the brand’s target audience is over 30 years. Since the platform has the highest concentration of influencers across all categories, marketers may still use Facebook to strengthen their influencer marketing campaigns.

Also Read: How brands made a splash with movie associations

Influencer demographics
The Facebook audience in India primarily comprises males accounting for 72.02 percent of the total audience base, and female users stand at 28.01 percent. Millennials (26-39) are the most active user base, winning over 55.16 percent of space. Further, GenX aged 40 to 46 plus occupy 14.58 percent of active users. Hence, the platform can be ideal for brands if their target audiences are Millennials and GenX, whose proportion is higher on Facebook than other social media giants. Besides, GenZ comprises 30.25 percent of the total users.

Number of influencers by followers count

Among Southeast Asian nations, India has the most influencers across all categories. It shows how the platform can support brands in increasing conversion at various touchpoints and raising brand awareness. Micro-influencers (10k-50k followers) account for 31.5K individuals, comprising a large segment of Facebook. At least 15.8K people are nano-influencers. Facebook can still see the rise of nano influencers as they are briskly growing influencer categories on social media. The mid-tier and macro influencers comprise 5813 and 5246 individuals, respectively.

Influencer engagement rates

Different influencer categories on Facebook generated low engagement rates compared to other social media channels, indicating the need for more connection and affinity between followers and users on Facebook. Micro and midtier influencers generated almost equal engagement rates, at 1.34 percent and 1.33 percent, respectively. At the same time, nano and macro influencers showed similar engagement rates across the platform in 2022. Celebrity influencers with followers above 1M plus generated a minor engagement rate of 0.35 percent, indicating the audience’s lesser connection with the content on the platform.

Influencer posts: 2021 Vs. 2022

The number of influencers’ posts decreased drastically by 62.7 percent in 2022 compared to 2021. Overall, influencers created 64.2M posts in 2021, reducing to 23.9M in 2022. Considering the drop, Facebook replicated various features of other social media platforms, such as short-form videos and Facebook stories, to sustain itself from the waves of Instagram and YouTube in India.

Top influencers with the highest engagement rate

Raja Game Changerz (@gamechangersmuzic, 18K followers)

Raja Game Changerz is a Punjabi singer who has given memorable hits like Ammunition, Mafia Squad, Athru, Glock 2, and Silent Killer. His Haryanvi style of music captivated followers primarily from India, generating about 74.56 percent of the total engagement rate. Raja’s hip-hop and regional songs have made him popular among all generational categories, mainly Millennials. His Facebook feed comprises career updates and lifestyle content, generating an estimated reach of 3.60K and estimated impressions at 5.40K.

Saurabh Daftardar Music (@saurabhdaftardarmusic, 10K followers)

Saurabh Daftardar is a singer, songwriter, and actor in India. With his music and vocals, he captivates all generational audiences, from Gen X to Gen Z. His followers are primarily from India and Pakistan, with male audiences dominating the user base. Daftardar got featured in one of India’s most illustrious magazines, Femina. His Facebook feed is occupied mainly by his lifestyle and career updates generating about 64.16 percent of total engagement. Daftardar estimated reach and estimated impressions are 2.20k and 3.30k, respectively.

Cook with Nilima (@cook-with-nilima, 14.3K followers)

Nilima is a content creator and professional chef who writes for the regional and national daily. Her recipes are simple yet delicious, appealing to all generations, primarily millennials and GenX. Nilima’s content mainly focuses on cooking and lifestyle, generating over 113.78 percent of the total engagement rate. According to the affable.ai data, her estimated reach and impressions are 2.87K and 4.30K.

Kishan Srivastava (@kishansrivastava20, 65K followers)

Kishan is an engineer, writer, and content creator whose feed is mainly related to motivational speeches and lifestyle. His followers are mostly from India, comprising GenZ and millennials as the primary audience. Kishan’s inspiring and vitalizing content generated 63.23 percent of the total engagement rate. His encouraging speeches on different life scenarios bought an estimated reach of 13.00K and estimated impressions of 19.50 K.

Also Read: Storyboard18 | India is seen as an alternative to investments in China, says Sir Martin Sorrell

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Should Elon Musk be able to buy Twitter?

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Manoj Tiwari celebrates 52nd birthday today: A look at his journey from screen to politics

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Manoj Tiwari rose to popularity with the release of his devotional albums in the early 90s. He was also called to perform Ganga Aarti for the first time in 1991. He turns 52 on February 1. 

Bhojpuri actor and singer-turned-politician Manoj Tiwari turns 52 on February 1. He kickstarted his career as a singer in the Bhojpuri film industry and soon rose to fame with numerous hits. With his popularity backing him, he stepped into politics and was appointed as the president of the Delhi unit of the BJP.

On his 52nd birthday, here is a look at Manoj Tiwari’s journey from the screen to politics.

Manoj Tiwari rose to popularity with the release of his devotional albums in the early 90s. He was also called to perform Ganga Aarti for the first time in 1991.

ALSO READ: Tripura Election 2023: Where do BJP and Left Front stand, a SWOT analysis

Till 1995, Tiwari only got offers to sing in small programmes. His fortunes changed dramatically with the release of his song, Baadi Sher Par Sawaar, from the album Sheetala Ghat Pe Kashi Me.

Manoj Tiwari made his acting debut with the 2004 Bhojpuri film Sasura Bada Paisawala. The movie turned out to be a hit and Tiwari soon made his mark in the Bhojpuri industry and stood alongside stars like Ravi Kishan.

He made his Bollywood debut with the 2008 film Deshdrohi and his directorial debut in 2010 with the film Hello Darling. He featured in songs for renowned movies like Gangs of Wasseypur and Shah Rukh Khan’s Fan. He also appeared in season 4 of the reality show Bigg Boss.

Manoj Tiwari stepped into politics in 2009 and contested in the 15th Lok Sabha elections. He was fielded by the Samajwadi Party from Gorakhpur against BJP’s Yogi Adityanath. He lost the election. Tiwari joined the BJP in 2013.

ALSO READ: Amrit Udyan opens for public today: How to book tickets and other details

He then contested in the 2014 Lok Sabha elections from North East Delhi and made it through by defeating Aam Aadmi Party’s Anand Kumar. He was then appointed as the president of BJP’s Delhi unit in 2016.

Tiwari’s political triumph came in the Municipal Corporation of Delhi (MCD) elections in 2017. He took the centre stage and steered the BJP towards an impressive win in the municipal polls. Currently, he is serving his second term as a member of the Lok Sabha after retaining his North East Delhi seat in the 2019 general elections.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Should Elon Musk be able to buy Twitter?

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Market Highlights: Indian indices swing wild post Budget, Nifty 50 ends 350 points off high

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Stock Market Highlights: Indian equity benchmarks BSE Sensex and NSE Nifty 50 ended mixed as indices swung wild following the Budget 2023 announcement. The index opened higher earlier in the session. Markets initially surged after FM’s budget speech, however, soon nosedived. Finance Minister Nirmala Sitharaman tabled the Union Budget 2023-24 today.

Stock Market Highlights: Indian equity benchmarks BSE Sensex and NSE Nifty 50 ended mixed as indices swung wild following the Budget 2023 announcement. The index opened higher earlier in the session. Markets initially surged after FM’s budget speech, however, soon nosedived. Finance Minister Nirmala Sitharaman tabled the Union Budget 2023-24 today.

Catch highlights of the February 1 session here:

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

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Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Should Elon Musk be able to buy Twitter?

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When and where to watch Budget 2023 LIVE

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

Finance Minister Nirmala Sitharaman will present the Union Budget 2023 at 11 am on February 1, 2023, at Parliament in Delhi. This will be her fifth Budget presentation. This Budget comes ahead of the assembly polls in nine states this year. Catch all the latest live updates on the 2023-24 Union Budget here. When is …

Finance Minister Nirmala Sitharaman will present the Union Budget 2023 at 11 am on February 1, 2023, at Parliament in Delhi. This will be her fifth Budget presentation. This Budget comes ahead of the assembly polls in nine states this year.

Catch all the latest live updates on the 2023-24 Union Budget here.

When is the Budget speech?

The Budget 2023 will be presented on February 1, 2023, (Wednesday) at 11 am. FM Sitharaman will give a speech at Parliament of India in Delhi.

Where to watch the speech live?

The speech will be telecast live on Lok Sabha TV (Sansad TV), the official parliament channel, and on Doordarshan. You can also tune into CNBC-TV18 on your televisions. The speech will be livestreamed online on CNBCTV18.com at 11 am. Click here to watch the Budget 2023 Speech LIVE on CNBCTV18’s website. The speech can be viewed on Twitter and YouTube as well.

 

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

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today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
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Indian Coast Guard Day 2023: History and significance

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Summary

On August 18, 1978, the Indian Coast Guard (ICG) Day was officially established by the Parliament to be celebrated on February 1. Since its inception, the Indian Coast Guard has saved thousands of lives and apprehended miscreants.

The Indian Coast Guard Day is celebrated on February 1 every year to honour organisations that look after maritime security. This year, India will be celebrating the 47th Coast Guard Day.

The primary responsibilities of the Coast Guard include offshore security, marine safety, and coastal security, as well as safeguarding India’s Exclusive Economic Zone (EEZ).

ALSO READ: Republic Day 2023: Ministry of Tribal Affairs tableau on Eklavya schools wins top position

History and Significance

The interim Indian Coast Guard was originally established on February 1, 1977, to prevent the sea-borne smuggling of goods that hampered India’s domestic economy.

On August 18, 1978, the Indian Coast Guard (ICG) Day was officially established by the Parliament to be celebrated on February 1.

Since its inception, the Indian Coast Guard has saved thousands of lives and apprehended miscreants. Since its establishment, the ICG has also confiscated drugs, contraband and illicit goods worth thousands of crores.

Currently, the Indian Coast Guard is ranked as the fourth largest Coast Guard in the world.

ALSO READ: Amrit Udyan opens for public today: How to book tickets and other details

The Indian Coast Guard is headed by the Director-General, who resides at the headquarters in New Delhi.

The Coast guard is also involved in volunteering, searching, holding rescue operations at sea and guarding the national waters and borders of our country.

The work of the Indian Coast Guard varies for multiple fields in collaboration with the Indian Navy, the Customs Department and the Police. The guard is allotted to different regions including the North-West region situated in Gandhinagar, Gujrat, the East region in Chennai, and the North East region in Kolkata and Andaman and Nicobar regions.

Elon Musk forms several ‘X Holdings’ companies to fund potential Twitter buyout

3 Mins Read

Thursday’s filing dispelled some doubts, though Musk still has work to do. He and his advisers will spend the coming days vetting potential investors for the equity portion of his offer, according to people familiar with the matter

 Daily Newsletter

KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow

Previous Article

Oil Fluctuates as Traders Assess China’s Vow, Unrest in Libya

Next Article

Shanghai residents turn to NFTs to record COVID lockdown, combat censorship

LIVE TV

today's market

index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -72.15
sensex ₹1,882.60 +28.30
nifty IT ₹2,206.80 +30.85
nifty bank ₹1,318.95 -14.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95
index Price Change
nifty 50 ₹16,986.00 -7.15
sensex ₹1,882.60 +8.30
nifty IT ₹2,206.80 +3.85
nifty bank ₹1,318.95 -1.95

Currency

Company Price Chng %Chng
Dollar-Rupee 73.3500 0.0000 0.00
Euro-Rupee 89.0980 0.0100 0.01
Pound-Rupee 103.6360 -0.0750 -0.07
Rupee-100 Yen 0.6734 -0.0003 -0.05
Quiz
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Should Elon Musk be able to buy Twitter?