Financial planning trends in urban India
KV Prasad Jun 13, 2022, 06:35 AM IST (Published)
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Summary
Max Life’s India Protection Quotient (IPQ) 6.0 reveals a massive upsurge in Urban India’s financial preparedness.
Every year, Max Life Insurance partners with Kantar, a world leader in market research, to conduct the India Protection Quotient (IPQ) Survey. This extensive survey captures the financial planning habits of over 4,700 people across 25 Indian cities, piercing through varied cohorts, including Generation-Z, Women and Millennials, and devotedly carrying forward the belief of ‘Protection for All’.
Changing times and a challenging economy have increased the need for financial planning amongst urban Indians. Unforeseen circumstances such as unexpected medical bills, job loss, or property damage can cause significant financial strain on a household. In such times, having adequate life insurance, an emergency fund, and strong financial planning can act as a safety net, ensuring these challenges don’t lead to financial ruin.
Safeguarding your financial future
The pursuit of a higher standard of living has underlined numerous costs such as rent, leisure spends, entertainment, etc. On the other hand, volatile job markets and unpredictable economic conditions have necessitated better financial management so that individuals can maintain their desired lifestyles without compromising on long-term goals like retirement or higher education.
The burden of rising medical expenses has emerged as the top concern among urban Indians, leading to an increased interest in insurance awareness for the future security of themselves and their loved ones.
Urban India has made huge strides in awareness about life insurance over the past six years, with the knowledge Index increasing from 39 in IPQ 1.0 to 61 as per the IPQ 6.0 study.
Financial preparedness for retirement
Urban India’s retirement index has significantly risen from 44 to 47 over three editions of IRIS, with an improvement across all three—health, finance and emotion—indices. Urban women blazed the trail for financial preparedness, with men following closely. East India surpassed all other regions with a financial preparedness index of 53, while Tier II towns fared better than Tier I towns. Significant improvement as compared to previous editions “signals the country’s stronger economic resilience”, as quoted by Prashant Tripathy, Managing Director & CEO, Max Life Insurance .
Challenges and opportunities in financial preparedness
The findings of IPQ 6.0 reveal how safeguarding against the untimely death of the breadwinner holds lower importance amongst respondents, leading to a challenging gap between ownership and awareness of term insurance products. A shift in priorities regarding savings and insurance has led to a negligible growth in term insurance ownership, which stands at 31% in IPQ 6.0, an increase from 30% in IPQ 5.0. The challenge is bigger regarding the disparity in insurance awareness and ownership between metro and Tier-II cities.
It is interesting to note that modern marketing and communication solutions have not trickled down to smaller urban centers. While Tier I cities have secured 45 points on the Protection Quotient, Tier II regions are trailing behind at 36 points. The need of the hour is targeted interventions and information programs that address Tier-II audiences via more accessible media and making the acquisition of life insurance products simpler online.
Shifting trends in financial behavior
Interesting trends have come to fore in IPQ 6.0; although medical concerns have led to increased anxiety among the youth, saving for retirement has taken a back seat as urban Indians prioritize other savings goals like children’s education and marriage.
Digital transformation as a generational shift
While millennials are nearing parity with non-millennials in terms of financial readiness, Generation Z trails slightly behind. IPQ 6.0 highlights a notable gap in life insurance ownership levels, with Generation Z at 69 compared to non-millennials at 79. Self-employed urban Indians are making strides in financially preparing for an uncertain tomorrow, with IPQ scores significantly rising from 42 to 46 in this edition.
The Protection Quotient of digitally savvy urban Indians is 9 points higher than their non-digital counterparts, highlighting a digital divide. People who are comfortable with technology have a higher Protection Quotient compared to those who are not. There’s a shift towards online insurance options, reflecting the growing preference for convenience and accessibility.
Max Life Insurance: Your partner in financial security
Life throws curveballs, so being proactive about financial protection is a wise decision. By establishing a well-defined financial plan and exploring instruments like insurance and emergency funds, individuals can safeguard their future and the well-being of their loved ones.
Max Life Insurance offers a variety of life insurance solutions for both protection and long-term savings. They provide a multi-channel approach, including agents and online options. With over two decades of experience, Max Life Insurance focuses on a needs-based sales process, exceptional customer service, and a team of well-trained professionals.
Get Started Today!
Visit Max Life Insurance’s website for a free, no-obligation financial consultation with an expert who can help craft a personalized plan or call us to schedule your consultation.
(Note: This is a partnered post)
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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow