HDFC Bank launches its first virtual credit card with ₹500 annual fees: How to apply
Summary
This credit card will be offered in two variants: PIXEL Play and PIXEL Go.
HDFC Bank announced the launch of ‘PIXEL’, its first series of digital credit cards, on Tuesday (May 14). PIXEL marks HDFC Bank’s foray into an end-to-end mobile app-based customisable credit card range.
With this, users will have the freedom to personalise their credit card experience to fit their lifestyle. They will be able to prefer categories and merchants, colours and billing dates.
PIXEL will be offered in two variants: PIXEL Play and PIXEL Go.
While PIXEL Play will allow users to build their own cards with personalised benefits, PIXEL Go is designed for beginners seeking to build their credit scores.
These credit cards will come with a ₹500 membership fee plus taxes.
Key highlights of PIXEL include:
- Customisable cashback options for dining, entertainment, travel, fashion, electronics, and grocery purchases.
- Flexible repayment options, including low-cost EMIs.
- Instant digital onboarding and real-time tracking of transactions and rewards through the PayZapp mobile application.
Through PIXEL, the bank will give the power of customisation and choice to customers, by enabling them to select their preferred categories and favourite merchants/platforms such as Zomato, Myntra, BookMyShow, MakeMyTrip, Amazon and Flipkart, among others.
By doing so, customers can earn cashback on their spends from these merchants/platforms.
Both current and new customers can apply for PIXEL credit cards through the PayZapp mobile application of the bank.
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