This week we are at the half-way mark of the Indian Premier League (IPL). It sounds remarkable to even say that, given that life is still not back to a pre-COVID normal, in so many spheres. The IPL viewership has come as a big boost for television that was already seeing a revival thanks to the lockdown.
So what has it been like to see the IPL conducted at close quarters inside a bio-secure bubble? How are the players coping with empty stands? How are advertisers getting their money’s worth? And how are fans connecting with it all? Cricket commentator, anchor, astute observer of the zeitgeist, Harsha Bhogle took all those questions and more on the front foot.
To know more, watch the video.
