India just finished celebrating Diwali and it capped off a sustained spurt in demand across sectors with many companies reporting better festive sales compared to last year.
For over 70 years the word Cadbury has meant chocolate in India and Mondelez India that makes Cadbury Dairy Milk and many others has the lion share of this market. It also makes Bournvita, Tang and Oreo biscuits.
After seeing revenues shrink in the months of April and May, Mondelez saw growth resume in June and settle at a high single digit since then.
But is it just pent-up demand or does it indicate a definite revival of the economy?
To understand that, Anuradha Sengupta spoke to Deepak Iyer, MD at Mondelez India.
Watch video for more.