Posted on by Jerome Anthony

We all scream for ice cream: Vegan, guilt-free treats freeze out the heat wave this summer

The Meteorological Department has issued warnings across Indian states of prolonged heatwave conditions until at least May 5. While summer temperatures in parts of the Northeast, east and southern India are in the mid-40 degrees Celsius, Maharashtra, Karnataka and other parts witnessed record temperatures in April. (Image: Reuters)
Nonetheless, as hot summer days continue to sweep the country, consumers are scooping up ice-creams to cool off. On-demand convenience platform Swiggy, has provided some interesting insights into the nation's ice cream craze based on orders placed between March 01 and April 15, 2024. Let's take look at the frozen treats and ice-creams Indians are consuming to beat the heat.
Nonetheless, as hot summer days continue to sweep the country, consumers are scooping up ice-creams to cool off. On-demand convenience platform Swiggy, has provided some interesting insights into the nation’s ice cream craze based on orders placed between March 01 and April 15, 2024. Let’s take look at the frozen treats and ice-creams Indians are consuming to beat the heat. (Image: Dhieja Prabhavathy)
No 1. Cooling cravings: Sale of cold treats spiked this summer as Swiggy experienced a 16% increase in demand for ice creams/frozen desserts compared to last year. (Photo Credit: Dhieja Prabhavathy)
No 1. Cooling cravings: Sale of cold treats spiked this summer as Swiggy experienced a 16% increase in demand for ice creams/frozen desserts compared to last year. (Image: Dhieja Prabhavathy)
No 2. Choc-a-lot: Chocolate flavour emerged as the undisputed favourite, followed by the king of fruits – Mango ice cream. Other flavours in the top league include tender coconut, almond and the good ol’ vanilla flavour.
No 2. Choc-a-lot: Chocolate flavour emerged as the undisputed favourite, followed by the king of fruits – Mango ice cream. Other flavours in the top league include tender coconut, almond and the good ol’ vanilla flavour. (Photo Credit: Dhieja Prabhavathy)
No 3. Mumbai Masti: Mumbai placed the highest order of fruit-based ice creams, tender coconut and mango ice creams are the city's go-to flavours.
No 3. Mumbai Masti: Mumbai placed the highest order of fruit-based ice creams, tender coconut and mango ice creams are the city’s go-to flavours.
No 4. Nutty delights: Hyderabad indulged the most in nuts overload ice creams.
No 4. Nutty delights: Hyderabad indulged the most in nuts overload ice creams. (Image: Shutterstock)
No 5. Timing matters: The 7 pm to midnight slot emerged as the golden hour for ice cream cravings, with over 6.9 lakh orders coming in during this time, followed by 4.6 lakh orders during the afternoon slot (11 am to 4 pm). (Image: Shutterstock)
No 6. No sun burns in Bangalore: In a surprising turn of events, ice cream is now also a breakfast choice in the garden city. The Swiggy analysis revealed that about 80 thousand orders for ice creams were placed during the 7 am to 11 am morning slot, with Bengaluru leading the trend.
No 6. No sun burns in Bangalore: In a surprising turn of events, ice cream is now also a breakfast choice in the garden city. The Swiggy analysis revealed that about 80 thousand orders for ice creams were placed during the 7 am to 11 am morning slot, with Bengaluru leading the trend. (Image: Reuters)
No 7. Family fun: When it comes to the choice of ordering a tub or single scoop, the tub won the battle hands-down with a whopping 25% increase in orders compared to 2023. Chocolate, mango, tender coconut and Sitaphal were family favourites.
No 8. Healthy eating: Swiggy witnessed a 70% increase in orders for vegan and guilt-free ice cream options compared to last year.
No 9. Who stole the show? But the top highlight of Swiggy’s summer trend is a sole customer from Mumbai who placed 141 orders this summer, containing 310 ice cream.
No 9. Who stole the show? But the top highlight of Swiggy’s summer trend is a sole customer from Mumbai who placed 141 orders this summer, containing 310 ice cream.