India is geared up for the cricketing extravaganza ICC 2019 World Cup, which will be held in the UK from May 30 to July 14, and many brands are excited about this event.
To promote the World Cup, German sports brand Adidas has launched their new campaign “Never Stop Creating”, which features cricketer Rohit Sharma.
In this episode, Storyboard spoke with Rohit Sharma to understand what this campaign is all about, what is his association with brand Adidas and what is his gameplan for the World Cup.