In a period marked by significant leadership transitions and strategic advancements, Interpublic Group (IPG) owned FCB Group in India has experienced a series of transformative shifts. The recent appointments of Dheeraj Sinha as Group CEO for India and South Asia, alongside the induction of new deputies to helm the marketing communications company’s agencies, underscore a profound evolution within the organisation.
Dheeraj Sinha’s appointment as Group CEO heralded a new era for FCB Group in India, leveraging his extensive experience as the former Leo Burnett South Asia chief. With a background steeped in strategic planning and a nuanced understanding of creative dynamics, Sinha’s leadership has been hailed as instrumental in orchestrating remarkable progress within the organisation.
Tyler Turnbull, Global CEO of FCB Group, commended Sinha’s adeptness in amalgamating creative fervour, technological acumen, and data-driven insights to propel the company forward. Turnbull expressed utmost confidence in Sinha’s leadership, attributing the agency’s recent successes to his astute guidance and collaborative approach.
“Dheeraj Sinha had the perfect blend of creative passion, technology experience and a data-driven mindset as a former planner and strategist. His first six months have been phenomenal,” Turnbull stated in an interview with Storyboard18.
Under Sinha’s leadership, FCB Group has witnessed a surge in both talent acquisition and client engagement, positioning itself as a formidable player in India’s marketing landscape. The agency’s notable achievements include campaigns for esteemed brands such as Google and Tata EV, emblematic of its transformative trajectory and unwavering commitment to innovation.
Looking ahead, Turnbull articulated a vision wherein FCB Group, under Sinha’s leadership, aims to redefine client partnerships and streamline agency ecosystems. “Clients today, want to simplify their model. They want more accountability and they want partners who can provide end-to-end services across the entire marketing mix.
And what Dheeraj has been able to do and our teams have been able to do is we can help clients across the entire spectrum of what they are doing, and that I think is very unique in this market,” Turnbull said.
Additionally, Storyboard18 engaged with Tarun Katityal, former CEO of Zee5, shedding light on his latest venture, Coto—an app dedicated to fostering a safe and inclusive online community for women.
Embracing a Reddit-like format, Coto serves as a digital haven, facilitating candid discussions on a myriad of topics ranging from health and wellness to career advancement and interpersonal relationships. With a focus on empowerment and connectivity, Coto embodies a progressive vision for digital engagement, resonating with audiences seeking authentic interactions and meaningful connections.
Storyboard18 also delved into the realm of banking marketing, engaging Ravi Santhanam, Group Head & CMO of HDFC Bank, to unravel the intricacies of promoting financial services in an age rife with digital innovations and emerging threats.
Santhanam shed light on HDFC Bank’s proactive stance against financial frauds, exemplifying the institution’s commitment to safeguarding its customers’ interests and fostering trust in an increasingly digitised banking landscape.
Watch the accompanying video for the entire conversation.