Nat Habit, a Direct-to-Consumer (D2C) beauty and personal care brand, has achieved a significant milestone by crossing the ₹100 crore mark in annualised revenues in the last two fiscals.
Co-founder Swagatika Das told CNBC-TV18 in an interview the brand has plans for further expansion, emphasising its intent to diversify its product portfolio into categories like shampoo and hair colour. Das also hinted at the brand’s upcoming venture into offline retail, marking a strategic shift in its distribution channels.
Established in 2019, Nat Habit secured $10.2 million in Series B funding in December 2023, facilitating its growth trajectory and strengthening its presence across various online marketplaces. Das highlighted the brand’s focus stating, “Currently, personal care is a very big focus for us. We just have about 1.5-2% market share in the online market. We are looking to build that piece up first. Of course, there are segues into baby products, it’s a natural segue. But the focus is still very, very heavily on hair and skin products.”
In a separate development, Ultraviolette Automotive, a Bengaluru-based electric vehicle (EV) startup, unveiled its upgraded bike, the F77 Mach 2, priced at Rs 2.99 lakh for the first 1,000 customers.
Narayan Subramaniam, Co-Founder & CEO of Ultraviolette, spoke to CNBC-TV18 about the features of the F77 Mach 2, which include enhanced torque and an impressive range of 323 kilometres, setting new benchmarks in the two-wheeler electric vehicle industry.
“F77 electric bike already was the fastest, the most powerful, and came with the highest range in the country. And that was already setting the benchmark for electric vehicles. Now with F77 Mach 2 we have sort of shattered all of those barriers and have gotten further advancements in every one of those categories. So the torque now stands at 100Nm, and that is an incredible amount of power, the range today stands at 323 kilometres which is 2x of the rest of the two-wheeler industry in India,” Subramaniam stated.
While the company currently operates in Bengaluru, Subramaniam highlighted plans to expand to about 20 different locations across the country over the next few quarters.
With production already underway, the availability of the F77 Mach 2 is expected to be as early as May 2024.
Meanwhile, revenue operations startup Clientell secured $2.5 million in seed funding, with Blume Ventures leading the investment. The funding round also witnessed participation from notable investors like Chiratae Ventures, Artha Venture Fund, and Silicon Valley-based Z5 Capital. Founder & CEO Saahil Dhaka said, “We will be utilising the funds mainly for R&D and building products. But along with that, we’re also going to be spending a lot of this capital on expanding our team, as well as on our go-to-market initiatives.”
Watch the accompanying video for the entire conversation.