5 Minutes Read
‘Can’t wait to share my collection’: Kylie Jenner’s brand, Kylie Cosmetics gets a grand launch in India
KV Prasad Jun 13, 2022, 06:35 AM IST (Published)
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Summary
Kylie Jenner started her entrepreneurial journey in 2015, propelled by her love for makeup and passion for business.
Kylie Cosmetics, Kylie Jenner’s brand has been launched in India as part of the brand’s global expansion. For its launch in India, Kylie partnered with House of Beauty. The company is responsible for bringing coveted international beauty brands to India. Kylie Cosmetics is now available in 25 Sephora stores across the nation.
Upon the beauty store launch in India, Kylie said, “I am so excited to launch Kylie Cosmetics in India. I created Kylie Cosmetics to give my fans access to the makeup products that I use and love, and I can’t wait to share my collection with all my fans in India.”
Driven by her love for makeup and passion for business, Kylie embarked on an entrepreneurial journey in 2015. Not only did she launch her cosmetics brand that year, but she also sold out her debut product, the Kylie Lip Kit, in less than a minute.
Kylie’s e-commerce has become one of the most successful online stores across the world through her direct-to-consumer retail concept. Recognised by Fast Company in 2019, Kylie Cosmetics also found a spot in ‘The World’s 50 Most Innovative Companies’ for “authentically connecting with an entire generation.”
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The latest launch collection includes the best-selling matte and velvet lip kits. Other products include Precision Pout Lip Liner, Power Plush Longwear Foundation, Kylash Volume Mascara, Power Plush Longwear Concealer, and Tinted Butter Balm. The purchase for the products can also be made online through its official portal.
Clean formulations, vegan ingredients, high quality, and high pigment are some of the reasons attributed to consumers’ reliance on the products.
On the personal front, Kylie Jenner is rumoured to be dating Timothee Chalamet for a while now. Recently, the couple grabbed headlines after there were claims doing the rounds that Kylie was expecting her first baby. A source, however, clarified that this was not true while the celebrity couple did not react.
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