Taliban are training Afghans in hospitality with eye on tourism sector: Will you visit the country?

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Afghanistan has some of the most scenic terrains in the world, snowcapped mountains, lush green valleys, flowing rivers and rare animals are some of the that have not been witnessed by the outside world. To attract travellers to the country, the Taliban have launched initiatives to familiarise people with hospitality according to AP.

In Kabul, a diverse group of around 30 men, including a 17-year-old with no prior job experience, have enrolled in the Taliban-operated institute to learn about tourism, aiming to showcase a different facet of Afghanistan.

Despite its pariah status on the global stage due to restrictions on women and economic challenges, the number of foreign tourists in Afghanistan has surged, reaching 7,000 in 2023, up from 691 in 2021, AP reported.

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The news agency quoted Mohammad Saeed, head of Kabul’s Tourism Directorate as saying that China constitutes a significant portion of the tourist market, drawn by Afghanistan’s unique appeal compared to neighboring countries like Pakistan.

However, obstacles persist, including visa restrictions, severed diplomatic ties with multiple countries, and an inadequate transport infrastructure. Despite these challenges, Saeed remains optimistic, aiming for a visa-on-arrival system and enhanced air connectivity with major tourist markets. The Taliban leadership shares this vision, signaling support for Afghanistan’s potential as a tourism destination.

The institute’s students, driven by aspirations ranging from showcasing Afghanistan’s beauty on social media to launching hospitality ventures, undergo training in subjects like Afghan culture and interacting with foreign visitors.

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Yet, the absence of women at the institute highlights the persistent gender gap and restrictions faced by women under Taliban rule, reflecting broader concerns about women’s rights and freedom in the country.

As Afghanistan prepares to attract travellers, efforts are being made by the Taliban to cater to foreign tourists, such as reopening facilities at the country’s only five-star hotel for women travellers. As tour operators look to cater to all types of travellers, they suggest that visitors should respect practices that support local communities while navigating the complex political landscape of Afghanistan. Despite the challenges, there are some who are hopeful that Afghanistan can leverage its cultural heritage and showcase its natural beauty to attract tourists. Although there are numerous concerns, it remains to be seen, if average travellers will consider setting foot in the troubled country.

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow