Cool summer destinations: India to showcase cooler places to attract more foreign tourists

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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The Ministry of Tourism is gearing up to launch a captivating social media campaign titled ‘Cool Summers of India’, aimed at debunking the misconception that India is unsuitable for tourism during the summer months. Scheduled to kick off on May 6, the campaign will showcase the country’s diverse climates, offering an range of ‘cool places’ for travellers to explore, PTI reported.

“We want to challenge the perception that India is too hot for summer travel. Despite soaring temperatures in many regions, India boasts numerous cool pockets that are waiting to be discovered,” a source associated with the campaign told PTI.

With an emphasis on highlighting lesser-known destinations and easing the burden on overcrowded tourist hotspots, the campaign aims to captivate both domestic and international travellers.

Also read: 8 cool destinations near Delhi to go on a short summer break

The upcoming Arabian Travel Mart (ATM) in Dubai will serve as a platform to showcase the ‘Cool Summers of India’ campaign, further amplifying its reach and impact. As part of the initiative, a curated list of approximately 50 summer getaways have been selected, with a focus on locations in northern India.

These destinations, including Gulmarg, Patnitop, Grez, and Manasbal in Jammu and Kashmir; Pithoragarh, Auli, and Chopta in Uttarakhand; Kinnaur and Tirthan in Himachal Pradesh, promise pleasant weather and breathtaking scenery even as temperatures rise in the rest of the country.

The selection process for these destinations included factors such as temperature and air quality index (AQI), ensuring a comfortable and rejuvenating experience for travellers. With anticipation building up for the campaign’s launch, ‘Incredible India’ has already teased audiences with glimpses of the enchanting landscapes awaiting exploration.

‘Incredible India’ campaign highlights the tourism ministry’s efforts to promote India as a premier travel destination. It has been instrumental in showcasing the country’s rich cultural heritage and natural beauty. As India braces itself for scorching temperatures, the ‘Cool Summers of India’ campaign offers a refreshing alternative, inviting travellers to embark on a journey of discovery and delight amidst the country’s hidden gems.

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow