Simpl expands partnership with Zomato, integrates ‘one-tap checkout’

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Checkout network Simpl, on Friday (March 29), announced the expansion of its partnership with food ordering and delivery platform Zomato, to integrate its one-tap checkout with Zomato Gold, Intercity Legends and Zomato Everyday.

According to the company, this move is aimed at enhancing conversion rates, increasing average order value, and driving user retention within the platform.

“Through these integrations, millions of new and existing customers are expected to use Simpl’s 1-Tap Checkout on Zomato to fulfil an array of needs, thereby expanding the serviceable user base for both companies. This assumes significance as Simpl has crossed 100 million checkouts on Zomato in six years since 2017,” Simpl said in a press release.

The expansion comes at a time when online penetration in tier-3 cities and beyond is escalating, alongside the increased demand from metro, and tier-1 and 2 cities.

Nitya Sharma, Founder and CEO of Simpl, highlighted the growing significance of convenience in e-commerce transactions, particularly in the food ordering and delivery sector. One-tap checkout, as the name suggests, allows customers to make a purchase with a single tap.

According to Simpl, its 1-tap checkout has a success rate of 99% on Zomato. The platform’s contribution to total customer spending has surged nearly 27 times since 2018, it said, which resulted in the highest-ever single transaction of ₹18,807 on the 2024 New Year’s Eve.

Rakesh Ranjan, CEO of Food Delivery at Zomato, reiterated the company’s commitment to delivering exceptional customer experiences through seamless integrations like Simpl’s one-tap checkout.

Simpl’s one-tap checkout is currently available across 26,000 merchants.

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow