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YouTube is now cracking down on ad-blocking apps on smartphones
KV Prasad Jun 13, 2022, 06:35 AM IST (Published)
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Summary
For those who prefer an ad-free experience, the platform suggested that users subscribe to its Premium service. In India, YouTube offers both pre-paid plans and subscription plans for the service. The pre-paid plans range from ₹139 for a month to ₹1,290 for a year. The subscription plan is ₹129 per month.
YouTube, on Tuesday, announced that it is cracking down on users who are accessing videos through third-party ad-blocking apps on smartphones.
According to an update shared by the video streaming platform, users may experience buffering issues or see the error “The following content is not available on this app” when trying to watch a video.
“We want to emphasise that our terms don’t allow third-party apps to turn off ads because that prevents the creator from being rewarded for viewership, and Ads on YouTube help support creators and let billions of people around the world use the streaming service,” YouTube added.
For those who prefer an ad-free experience, the platform suggested that users subscribe to its Premium service. In India, YouTube offers both pre-paid plans and subscription plans for the service. The pre-paid plans range from ₹139 for a month to ₹1,290 for a year. The subscription plan is ₹129 per month.
In June 2023, YouTube confirmed to The Verge that it was running “a small experiment globally that urges viewers with ad blockers enabled to allow ads on YouTube or try YouTube Premium.” The statement came after some users reported seeing a prompt that warned them about video playback being cut off if YouTube detected repeated use of ad-blocking tools.
Later in October, the experiment was turned into a global campaign, urging users to either disable adblockers or try YouTube Premium, The Verge reported.
In its Tuesday statement, YouTube added that it only allows third-party apps to use its API when they follow its “Terms of Service”. “When we find an app that violates these terms, we will take appropriate action to protect our platform, creators, and viewers,” it said.
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