Rupert McPetrie, CEO of EssenceMediacom in the Asia-Pacific region was visiting India this week.
It was just a year ago that GroupM’s newest and largest agency, EssenceMediacom, was formally launched with an ambition to deliver marketing breakthroughs for their clients.
In APAC, this one-year old agency is led by Rupert, and it recruits over 2,500 people in 21 offices across 15 markets in the region.
In an interview with Storyboard18, McPetrie talks about how the agency has done in its first year, what they expect in India, and more.
Ayyappan Rajagopal, who is the CEO of Cleartrip, recently posted a video on social media.
He teased that Cleartrip has a new captain without reveling any names.
It now turns out the new leader is Mahendra Singh Dhoni.
Ayappan says he is the “right celerity to endorse the brand.”
Storyboard18 also talked to Ayyappan about why Cleartrip needed a new leader, what they expect from Dhoni, and their plans for marketing this year.
Tata Salt, a famous brand of salt in India, launched a new advertising campaign.
They’ve updated their old catchy jingle ‘Namak ho Tata ka, Tata Namak’ from the 1980s.
The new version promises to surprise and delight customers. It also shows how Tata Salt has been a part of Indian households for a long time.
The campaign was created by Ogilvy and includes 11 funny videos showing the jingle in different everyday situations.
It also celebrates the brand’s 40th anniversary. Storyboard18 spoke to Deepika Bhan, who is the President of Packaged Foods at Tata Consumer Products.
Watch this video for more.