Italian luxury watch brand Panerai has launched two special edition watches dedicated to its India brand ambassador and cricket icon Mahendra Singh Dhoni.
Common features of the two Luminor are the green dial, which is MS Dhoni’s favourite colour and the case-back, which is engraved with MS Dhoni’s signature, his cricketing image and the number 183 that symbolizes his highest score in One-Day International (ODI) Cricket.
This makes the special edition models a clear tribute to the Indian athlete. Storyboard caught up with MS Dhoni along with Panerai’s CEO Jean-Marc Pontroué to speak more about the watch and his consumer and audience connect.