Global research and data consultancy Kantar in partnership with Vtion has released India’s first over-the-top (OTT) audience measurement report that gives a comprehensive understanding of audience behaviour, insights for communication planning as well assessment of ROI for media investments across OTT video platforms, OTT audio streaming & podcasting and broadcast Radio FM platforms.
On the sidelines of this report launch, Storyboard’s Ankita Saxena spoke to Hemant Mehta, managing director at Kantar and chief strategy officer, Kantar South Asia and Manoj Dawane, founder and CEO of Vtion about the prospects of audio OTT Streaming platforms and radio for a marketer.
Also, on Noticeboard, Whisper released a stirring campaign to #KeepGirlsInSchool and prevent them from dropping out when they get their periods. As part of this campaign, Whisper launched its new film that aims to create awareness on how even today, girls across India drop out of school on hitting puberty and we don’t even notice. To bridge this gap, Whisper aims to reinforce its pledge to double the impact of their existing menstrual hygiene education program by reaching 5 crore girls by 2022.