One of the leading dairy players in India, Mother Dairy is rolling out its brand anthem and campaign. As the company celebrates its 50th anniversary, this campaign holds special significance, capturing the essence of motherhood and the values it embodies.
Crafted by legendary wordsmith Gulzar, this campaign is brought to life by director Amit Sharma, serving as a heartfelt tribute to the maternal spirit ingrained within us all. Storyboard18’s Shibani Gharat catches up with Manish Bandlish, Managing Director of Mother Dairy Fruits and Vegetables Pvt Ltd to talk about the genesis of this new anthem and the thought and idea behind the campaign.
The Mumbai Chapter of Storyboard18 Visionaries was a night that brought together the marketing elite and celebrated their exceptional work. Visionaries is an initiative and an event that recognises leading lights who have transformed the approach to media marketing and advertising.
After the Gurugram and Bengaluru editions, the Mumbai edition was indeed a grand success. Industry stalwarts like Bharat Puri, MD of Pidilite Industries, Santosh Iyer, CEO and MD of Mercedes Benz India; and Prasoon Joshi, chairman of APAC and CEO and chief commercial officer (CCO) of McCann Worldgroup India, shared anecdotes from their journeys of building iconic brands and on marketing leadership and focusing on consumers.
Storyboard18 caught up with a few visionary marketers and spoke to them about what it takes to be a visionary.
Watch this video for more.