EcoSoul launches nationwide initiative for ‘war on plastics’ and rural empowerment
Summary
Across the globe plastic waste is growing at an alarming rate. As per a report more than 80 percent of marine litter is made of plastics, 70 percent of which originates from disposable items. India in 2016 achieved the dubious distinction of world’s second largest plastic waste generator at 26.3 million tons per year. Recently, …
Across the globe plastic waste is growing at an alarming rate. As per a report more than 80 percent of marine litter is made of plastics, 70 percent of which originates from disposable items. India in 2016 achieved the dubious distinction of world’s second largest plastic waste generator at 26.3 million tons per year.
Recently, the Government of India has passed a multitude of laws banning manufacturing, sale, and single use of plastic.
Most of the single use plastic waste consists of disposable cutlery and crockery, eg. plates, cups, forks, knives etc. This plastic waste is widely used at parties, restaurants, picnics, hotels, work cafeteria, travelling, etc.
Unfortunately, these items cannot be recycled and get dumped in the pits, increasing environmental problems.
Priyanka Aeron, India Managing Director, EcoSoul Home said, “We cannot continue to ignore the threat our climate is facing”. Priyanka is the inspiration and driver of EcoSoul’s environment and women empowerment initiatives across the globe. She recently led plantation of more than 8,000 trees in India with a commitment to plant one tree for every order placed on EcoSoul’s website.
She along with her team is all set to address plastic waste problem by designing, and manufacturing products in India that are chemical free, toxin free and fully compostable and are certified by leading global agencies.
EcoSoul works directly with more than twenty large and small manufacturers in India, from Uttar Pradesh to Karnataka, to source these products directly from farmers and small business operators thus eliminating intermediaries from the process. This leads to income maximization at grass root level and a fair price for the efforts of small business owners in the industry. Further, EcoSoul Home is deeply committed to women empowerment mission as more than 50 percent of EcoSoul Home employees (associates) are women.
Further to their campaign of “war on plastics”, EcoSoul is entering into a series of MoUs with various Indian and International Universities.
Ecosoul has recently entered into a MoU with Dr. C.V.Raman University, Chhattisgarh, in order to promote rural entrepreneurship and make students job ready in the field of sustainable products.
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