The Jio MAMI Word to Screen Market, a platform conceptualised and helmed by Kiran Rao, Anupama Chopra and Smriti Kiran, attempts to help strong literary works find their way to cinema screens, TV or digital platforms.
At its third edition in Mumbai, Storyboard’s Farah Bookwala Vhora caught up with content creators to understand how the rise of author-backed original content is giving rise to new opportunities and challenges for those in the business of storytelling.
Disclosure: RIL, the promoter of Reliance Jio, also controls Network18, the parent company of CNBCTV18.com.