Curefoods and Rakul Preet Singh serve up a culinary delight with ‘Arambam’ restaurant launch

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Renowned Bollywood actress Rakul Preet Singh has ventured into the culinary world with the launch of her first dine-in restaurant, ‘Arambam,’ in collaboration with F&B and cloud kitchen operator Curefoods.

Situated in Madhapur, Hyderabad, Arambam promises a unique dining experience centered around millet cuisine and aims to promote healthy dietary practices and overall well-being.

Ankit Nagori, the Founder of Curefoods, emphasised that they aspire to establish Arambam across 50 locations by end of 2025.

“Hyderabad marks our inaugural offline location, accompanied by the launch of several cloud kitchens. We envision extending our footprint to Chennai and Bangalore shortly. By the end of 2025, we aspire to establish Arambam across 50 locations, encompassing both offline establishments and cloud kitchens,” Nagori stated.

Curefoods, boasting over 300 cloud kitchens spread across 35 cities in India, aims to achieve profitability within the current financial year (FY25), with a larger ambition to penetrate over 500 locations nationwide by 2025.

In another significant development, French eyewear startup Le Petit Lunetier is making strategic moves to capture the Indian market by partnering with leading eyewear retailer Lenskart. This collaboration seeks to cater to the fashion-forward Indian consumer segment.

Jeremie Encaoua, Co-Founder of Le Petit Lunetier, highlighted the partnership’s objective, stating, “Le Petit Lunetier’s collaboration with Lenskart aims to offer premium and luxury eyewear options to customers, ensuring the best value proposition in the market. Leveraging Lenskart’s extensive reach not only facilitates our brand’s introduction to the Indian market but also aids in its localisation.”

Currently available in 40 Lenskart stores, Le Petit Lunetier aims for widespread expansion across all Lenskart outlets in India and international markets, signaling a strategic move towards global brand recognition and accessibility.

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow