From Tamil Nadu’s Kanjeevaram to Rajasthan’s Bhandej, India is world famous for its multiple saree hubs. The saree markets of these hubs are always filled with people throughout the year, as customers shop for weddings, festivals or special occasions.
CNBC-TV18 visits one such destination and finds out what has changed since the onset of COVID-19 pandemic.
The market has witnessed a 75-80 percent dip in sales, further aggravated by restrictions on number of people that can take part in a wedding, reduction in purchasing power of customers, more focus on regular wear rather than clothes with heavy design work are some of the changes that the saree and block prints’ business is witnessing in Jaipur. They await for the onset of Diwali or wedding season for some pick-up in demand.
Watch this video for details