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Supreme Court cracks down on celebrities and influencers over misleading ads
KV Prasad Jun 13, 2022, 06:35 AM IST (Published)
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Summary
Under the newly introduced guidelines, a stringent condition has been imposed on broadcast and print media for the publication of ads. Advertisers are now required to submit a self-declaration before broadcasting or publishing any ad, with no exceptions permitted without this declaration.
The Supreme Court has levelled the playing field, holding celebrities and influencers equally accountable for misleading advertisements. The court’s order on Tuesday, May 7, places the onus of due diligence squarely on these public figures.
The apex court, in its directive, highlighted the significant impact endorsements by public figures, celebrities, and influencers have on consumer choices. It stressed the need for these individuals to act responsibly when endorsing products in advertising campaigns.
Under the newly-introduced guidelines, a stringent condition has been imposed on broadcast and print media for the publication of advertisements. Advertisers are now required to submit a self-declaration before broadcasting or publishing any ad, with no exceptions permitted without this declaration.
To ensure compliance, channels must upload these declarations on the Broadcast Sewa portal, while a dedicated portal for print media will be established by the government.
Furthermore, the court has directed the Health Ministry to provide data on complaints received by the Food Safety and Standards Authority of India (FSSAI) and the actions taken in response. The court seeks clarification on complaints related to substandard food, misbranded food, misleading ads, and food containing extraneous matters.
Baba Ramdev case
The apex court has also taken cognisance of disparaging remarks made by the president of the Indian Medical Association (IMA) on the eve of a case involving Baba Ramdev and Patanjali. Alleging contemptuous statements aimed at lowering the dignity of the court, Baba Ramdev and Patanjali have moved the Supreme Court, prompting the notice to the IMA President.
The court has scheduled the next hearing for May 14, observing that the IMA chief should be prepared to appear in person.
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