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Reliance Retail’s Tira Beauty launches new private label brand: ‘Nails Our Way’
KV Prasad Jun 13, 2022, 06:35 AM IST (Published)
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Summary
‘Nails Our Way’ will consist of a diverse range of premium nail color and care products aimed at empowering consumers to express their individuality and embrace their inner creativity, it said in a statement.
Reliance Retail’s Tira Beauty on Thursday, May 2, unveiled its latest addition to the cosmetics realm: the private label brand, ‘Nails Our Way’. This new brand signals a significant expansion for Reliance Retail into the beauty market, offering consumers a wide range of nail care and color options.
‘Nails Our Way’ will consist of a diverse range of premium nail color and care products aimed at empowering consumers to express their individuality and embrace their inner creativity, it said in a statement.
This line encompasses four distinct collections: Gel Well, Swift Dry, Breathe Away, and Treat Coat, each boasting an extensive palette of colors tailored to suit every mood and occasion.
Also read: Reliance Retail launches omni-channel beauty retail platform Tira for beauty products
Complementing these vibrant enamels are essential nail care solutions including the No Bump Base, Cuti Care, and Toughen Up formulas, all crafted to nourish, strengthen, and safeguard nails against everyday wear and tear, it added.
Moreover, the brand introduces innovative nail enamel removers such as the 2 Toned Vanisher and the acetone-free Squeaky Clean, catering to those who prioritise gentle yet effective nail care routines.
For the ultimate at-home manicure experience, ‘Nails Our Way’ offers convenient kits like French ‘Em Up and Nailed It, providing customers with all the necessary tools for achieving salon-quality results in the comfort of their own space.
The entire collection is available for exploration and purchase online at Tirabeauty.com.
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