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Aegon Life Insurance renames the company to Bandhan Life
KV Prasad Jun 13, 2022, 06:35 AM IST (Published)
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Summary
Bandhan Life will add 1,000 new members to its team in its immediate growth phase as it aims to strengthen its presence across the country.
Aegon Life Insurance announced on Friday that it will now be known as Bandhan Life. The brand also revealed a new logo and tagline, ‘Bharat Ki Udaan, Bandhan Se’ as a part of its transition to Bandhan Group.
The insurer said that it will add 1,000 new members to its team in its immediate growth phase as it aims to fortify its presence and offer its products and services to its expanding customer base across the country.
“Bandhan Life aims to revolutionize the industry as the synergy between the insurer’s technological prowess and Bandhan Group’s extensive reach aims to deliver unparalleled insurance solutions to a wider audience, enhancing accessibility and customer experience,” the insurer said in a release.
Commenting on the transition MD and CEO of Bandhan Life, Satishwar B said, “This transition sets the stage for an amazing new chapter for us as we become a part of the renowned Bandhan Group. With Bandhan Life, we are bolstering our collaborative strengths of digital innovation and robust distribution to enhance the value for all our stakeholders.”
Talking about the company’s vision for the next five years, Satishwar emphasised that the company will be expanding its presence across all relevant categories, hence enhancing its services. Bandhan Life is also looking to transform into a leading multi-channel insurance company. Aiming for growth under IRDAI’s vision for ‘Insurance for all by 2047’, the insurer is committed to capitalising on the momentum to expand its reach.
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Speaking on the new brand identity, Satishwar said, “Our tag line ‘Bharat Ki Udaan, Bandhan Se’ and our new logo of a growing ‘bud’ represent our dedication to nurturing and empowering the dreams and aspirations of India. We believe that the strength of a bond can propel one to greater heights. As we fortify the bonds of trust with our customers, our collective ambitions soar.”
According to the company, the transition signifies a strategic shift towards becoming a comprehensive insurer that combines the best of digital innovation with the strength of vast distribution channels.
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