Tata Motors partners with HARMAN Ignite Store to power its integrated in-vehicle app store for its EVs

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Tata Motors has partnered with the HARMAN Ignite Store as its in-vehicle app store, which will get easily accessible. reliable and mobility expereinces to more customers across a new geographical region, the latter said in a statement.

HARMAN is a wholly-owned subsidiary of Samsung Electornics.

With this new partnership, the HARMAN Ignite Store will power the automaker’s Arcade.ev, its recently launched built-in app suite availabile in the Nexon EV and Punch EV. The list of appes will be continuously extended. THe initial content partners include Gaana, Jio Saavn, Jio Pages, TuneIn Radio, DASH Radio, Beach Buggy, Trebble FM, video apps, and more, the company said.

Jens Beckmann, Senior Director of HARMAN Ignite Store at HARMAN International, said the company was delighted to collaborate with Tata Motors and bring India its first integrated in=vehicle app store.

Meanwhile, Anand Kulkani, Chief Product Officer for EV at Tata Motors, said the company’s relationship with HARMAN allows it to keep consumers connected to the contant that is most important to them, while also deliverng experineces that enhance their device. “Our cusotmers want to bring their digital lives with them on the road, with HARMAN Ignite Store our new Nexon EV and Punch EV deliver that for them seamlessly,” he said.

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow