Lamborghini’s iconic bull logo gets a modern facelift after 20 years

KV Prasad Jun 13, 2022, 06:35 AM IST (Published)

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Italian luxury car manufacturer Lamborghini unveiled a fresh look for its iconic logo on Thursday, March 28, as part of a comprehensive corporate identity overhaul. The automaker has revised its emblematic bull, with the updated Lamborghini badge maintaining its characteristic bull motif but adopting a flatter, two-dimensional design.

We have renewed our historic logo to adapt the brand’s visual expression with the “brave,” “unexpected,” and “authentic” values of our “Driving Humans Beyond” mission and is part of the ongoing process of evolution, initiated with our Direzione Cor Tauri strategy.#Lamborghini

— Lamborghini (@Lamborghini) March 28, 2024

One of the notable changes is the modification of the “Lamborghini” typeface, which now boasts a slightly wider profile. Additionally, the primary colors of the logo have been refined to white and black, lending a minimal yet bold aesthetic, with yellow and gold serving as accent colors.

Notably, the shield element has been omitted from the logo, particularly on digital touchpoints such as the official website and social media platforms.

Collaborating with Lamborghini Centro Stile, the company has introduced a new set of icons, ensuring uniformity across all digital interfaces. These changes are poised to debut across Lamborghini’s model lineup, with upcoming releases set to feature the revamped emblem prominently.

Among the forthcoming models slated to showcase the redesigned logo are the anticipated Huracan replacement and the electrified SUV, expected to lead the charge. Subsequently, the emblem will adorn models like the Revuelto and the current Urus, marking a significant visual evolution for the brand.

In addition to the rebranding efforts, Lamborghini has announced plans for its first-ever electric vehicle, set to debut in 2028.

The logo redesign coincides with Lamborghini’s sales performance, with the automaker achieving a milestone of over 10,000 deliveries in 2023.

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KV Prasad Journo follow politics, process in Parliament and US Congress. Former Congressional APSA-Fulbright Fellow