Swedish furniture maker IKEA is all set to open its first store in India, in Hyderabad, in July. The upcoming store is being set up in a 400,000 square feet area in Hi-tech City.
What is the excitement around this new store launch and how the brand is trying to increase footfalls into the store, CNBC-TV18’s Shibani Gharat spoke to Ulf Smedberg, Country Head Marketing, IKEA India.