Zomato raises platform fee by 25% and the Street loves it
Summary
Following the fresh hike, shares of Zomato were trading 2.62% higher at ₹194.15 apiece on the NSE during Monday’s afternoon deals. The stock has risen more than 55% this year, making analysts bullish on the counter.
Shares of food delivery aggregator Zomato Ltd. jumped nearly 5% in Monday’s trade after the company raised its platform fee, a few weeks before announcing its fourth quarter results. The company upped its platform fee by 25% to ₹5 per order.
The online food delivery giant introduced a platform fee — the flat charge that food delivery firms charge from customers per order — of ₹2 in August 2023. The platform fee was later increased to ₹3 to boost its margins and become profitable.
In January this year, Zomato had again increased its mandatory platform fee to ₹4 from ₹3 per order across key markets.
Its rival Swiggy charges a platform fee of ₹5 on food-delivery orders.
Following the fresh hike, Zomato shares were trading 2.62% higher at ₹194.15 apiece on the NSE during Monday’s afternoon deals. The stock has risen more than 55% this year, making analysts bullish on the counter.
Global brokerage firm UBS expects Zomato shares to hit ₹250 in the next one year. However, this isn’t the highest target for the stock on the Street. Other brokerages including ICICI Securities (₹300) and JM Financial (₹260) have targets higher than UBS for Zomato’s shares.
The foreign broking firm said that Zomato’s quick commerce growth and margin potential are underappreciated by the Street.
UBS expects Zomato’s Gross Merchandise Value (GMV) to reach $10.2 billion by the financial year 2029 or over the next five years, which is 20% above consensus, as per a detailed Total Addressable Market (TAM) and unit economics framework.
Additionally, the brokerage expects Zomato’s EBITDA margin to touch 9%. which is almost double the consensus estimates, over the next five years or by the financial year 2029.
Of the 28 analysts that track the Zomato stock, 24 maintain a ‘Buy’ recommendation on the stock, while four have a ‘Sell’ rating.
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