FMCG Q4FY24 preview: Analysts on lookout for demand recovery signals
Summary
Analysts will look forward to management commentary on revival in election-led demand that could be further buoyed by predictions of an above-normal monsoon.
As the fast-moving consumer goods (FMCG) sector prepares to release its January-March 2024 quarterly results after a long period of demand weakness and ahead of the general elections, the question on analysts’ mind is whether it’s time for a recovery.
Below are the key expectations:
What stays the same?
Demand conditions continue to be similar to the last three quarters.
Operating profits for companies is expected to grow ahead of revenue. This means there could be some margin expansion.
Within the consumer space, discretionary is likely to do better than staples.
What could be different?
Three things. One, management commentary on demand visibility may have a little more optimism than the last few quarters.
This is largely because there has been a gradual improvement in rural with contained inflation.
However, there are also some growth challenges emanating from urban consumption.
The last few quarters have been about good margin expansion. But going forward, levers for margin expansion could also be limited as companies pass on price hikes and reinvesting those savings in advertising spending.
What we know so far from the business updates
From the updates released so far, Godrej Consumer reported a high single-digit organic volume growth, and a double-digit growth in consolidated business.
Dabur reported mid-single-digit revenue growth. The stock declined after its update.
Marico has returned to positive growth territory after three quarters.
How the different business segments are expected to perform:
Jewellery companies
Jewellery is one segment that is shining.
Titan grew 19% on a huge base, Kalyan Jewellers’ India business grew 38%, and Senco Gold grew 39% in the fourth quarter.
Staples companies
From the staples squad, analysts expect companies like Godrej Consumer, Tata Consumer, Jyoti Labs and Honasa to be among likely outperformers with growth rate higher than the industry.
Some others such as HUL, Britannia, Dabur, and Emami could continue to underperform.
Also Read | FMCG sector to witness subdued growth till second quarter of FY25, says Kantar report
Paints business
Paints companies are expected to see high single to low double-digit volume growth.
However, revenues will be lower than that because the prices are lower following a raw material deflation.
For the near future, the commentary on crude and competition will remain crucial.
Beverages business
Analysts expect gross margins for United Breweries to improve, whereas for Varun Beverages this quarter may be impacted by extended winter in the January to March quarter.
However, given the ongoing heatwaves, these companies could do a lot better in April to June quarter 2024.
Also Watch | Abneesh Roy, Executive Director of Nuvama Institutional Equities, talked about the FMCG industry in an interview with CNBC-TV18.
The key triggers to look at, are any election-related demand boost, prediction of normal monsoon, above normal predicted by India Meteorological Department (IMD) and stocks that have seen a lot of time correction, such as HUL and Dabur, which are at the same levels as they were pre-pandemic.
Also Read | Nielsen IQ forecasts moderate growth for India’s FMCG industry in 2024
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